It’s a GOOD THING to now pay attention the internal representations you creating in your prospect’s head.
I love hilarious, wordy titles
So I’m watching a sales video about 47 days ago or so, and this guy in the video [side note: this video was one of the most hilarious sales videos ever] so this guy kept doing something that I’ll think you’ll see in a moment was not… I repeat… NOT going to help him create the result that he wanted.
I’ll tell you what that was in a second.
Had this one thing been changed, it probably would have cut his refunds from 40% to 3% (maybe less) and he would have had more long terms lovers of his products.
So what’s an internal representation?
The way you reproduce something you’re experiencing in your mind – through pictures, words, self talk, feelings, tastes, smells, and the like.
When you’re speaking with someone – EVERYTHING you are doing is creating certain images and experiences inside of the other person’s head – most of which are below your unconscious level of processing.
What you say can create images and experiences of love, power, confidence, prosperity, success, teamwork, satisfaction, and it can also create images and experiences of a whole bunch of stuff that isn’t going to help you or your prospects succeed.
Let’s give you some examples of things that some people do well with, and some people don’t do well with yet, because maybe, they’ve never decided to pay attention now to what you’re saying in your videos, and writing.
Let’s say you’ve been scammed in the past, but now you’re in the right place, at the right time, and just decided to buy something that you know is going to help you live your dream lifestyle – today.
When you think of the word ‘scam’ what kind of pictures, sounds, and feelings do you get?
Not good ones, I imagine. Neither does anyone else. [I actually would never even put that word in anything that I do, except I negate it immediately after with a word like 'but' which deletes the representation with a new model.]
Do you really want your prospects thinking about how they weren’t happy with ANY buying decision, ever, and now they’re watching your video, thinking about YOUR products, meditating with the single intention of remembering every single buying experience they’ve ever had that wasn’t wonderfully empowering?
Think about that for a second.
Let’s give two examples. Let’s say Bob got scammed, but now he joined a ‘triple recycler’ that he knows is just the hottest deal ever. Let’s give him two ways of talking about it. As you’re reading this, now pay attention to what goes on inside your mind and body:
What most people are doing: “My name is Bob, and I’ve been scammed. Scammers are dirt bags. I hate scams, and have been scammed 47 times. Scammers just make me feel dirty inside, when I think of how scammy they are, I get mad. In fact, I’m mad at EVERY PRODUCT in the world – every scammy product but this one that I just bought, that you should buy – that definitely is NOT a scam. I immediately didn’t feel scammed anymore, in fact – after I bought it. Buy my product now.”
Now… clear that feeling from your mind. Imagine a good decision you’ve made. Breathe for a second, clear the slate, and read this as you pay attention:
A better way to talk: ”If you’re reading this, you may have been frustrated before. Maybe you even got scammed, like I did. But I discovered a better way. I realized that most people who market every day have good intentions, and a good heart – that they want you to succeed. Some of them just don’t know how. What I learned – is that I can give real value, help people get what they want – help YOU get what you want, and feel good about getting people to buy. After I learned a secret, that I’m about to share with you as you put your name and email in the form below this blog post, I started making decisions, and being introduced to mentors that changed my destiny, empowered me, and helped me create a magical life. I’ve learned a process, that you can use – to be in the right place, at the right time – and you can start doing it today. You may actually start having so much success – that you’ll forget ever being scammed – like I did, and you’ll only remember empowering decisions, being in the right place, at the right time – from this day forward. That’s what I decided to do, and I’ll teach you how if you buy my blogging system today.”
What are the differences between the two?
Did you notice how in the first example how you can’t help but associate Bob’s product with a scam?
How about did you notice, how in the second paragraph, you would literally have to stop, and FOCUS on something that made you feel in a certain way in order to do anything but feel good as you decided to buy?
That example may or may not make sense to you – but I’d encourage you to start paying attention to the kinds of images you’re creating inside of people’s heads.
So back to this guy in the video.
An hour and a half straight about how everyone online has tried to scam you but him.
You know what I ended up thinking?
Lol. Probably the same thing that you would. I didn’t decide to buy. I actually took about five pages of notes on different kinds of language to avoid while making videos.
He could have spent the same time talking about his mentors, great relationships, powerful contacts – great products he’s decided to buy, good purchase experiences, being in the right place at the right time – the dream of the product – negating only the negative experiences with learnings.
Create associations with yourself that will help people GET RESULTS and CHANGE their perspective to something powerful, wonderful, and inspiring.
One last story.
A friend of mine loves to write negative drama. He loves to talk about getting scammed. He loves to talk about scammers.
Guess who reads his blog?
People who like creating negative internal representations as it relates to buying stuff on the internet. This includes:
people who complain a lot
people who have a lot of problems
people who don’t have a lot of money
people who feel like blaming the world for everything
people who are paranoid about everything
mostly, people who don’t buy stuff, and especially don’t buy a lot of stuff
Guess who doesn’t read his blog?
people who are positive all the time
people who have resolved the issues in their past
people who have lots, and lots of money to buy
people who take responsibility for everything in their world
people who are confident in their decisions
people who buy lots, and lots of stuff, and love you for being the one who sold them
I attract category #2. Read my stuff. What kinds of images form in your head as you do?
Stuff you want only, unless there’s a really, really strong reason to do it in a different way – or it’s an area I’m still working on refining.
This is an art – and a skill, and not something you’ll master in a day.
However, as you master learning the skills of creating images and feelings in OTHER people’s heads that will help them get the result that they want, there’s an interesting thing that happens…
…you literally CAN’T do that without also creating the representations in YOUR HEAD of what YOU WANT.
Pay attention now, as you decide to buy. Realizing that you’re in the right place, at the right time – making the right decision, and leading you to places that you can’t even imagine now, although soon, you’ll see them with your own eyes, feel them with your own hands, and hear them with your ears – and I will be there, with you, congratulating you now.
As you perhaps decide to comment, focusing your energy on creating the images, sounds, feelings, tastes, and smells that you want – you’ll realize how much beauty the world has around you, and how much space there is in it for YOU to step into your power, stepping into a more beautiful future with me now.
P.S. Join here, as you’re thinking about what you want to comment.
P.P.S. Here are 2 other blogs to follow:
The Empower Network Company Blog – We post an inspirational show every day at 8pm EST.
My Personal Empower Network Blog – I post stuff that I send to my personal team here.
Oh, and here’s a video with some beautiful scenery! Enjoy: