0
SHARES
Share this on Facebook
Share this on Twitter
Share this on Google+
Email this

How To Write Subject Lines That Actually Convert

How To Write Subject LinesWriting attractive subject lines can be tricky. The subject line is what makes people open, ignore or delete your email. I honestly believe it’s the most important part of a high converting email. It’s simple really:

Good subject line = lots of opens and traffic.

Bad subject line = barely any opens and a little traffic.

So clearly having a killer subject line is crucial if you want to get anywhere with email marketing. You need to remember, few people open all of their emails… And very few people open them and actually read them or click on any links. So if you want your emails to be in the “top percent” you need to work your ass off to produce killer subject lines.

I usually take 2 approaches to writing my subject lines, they both work very well. You can write:

  1. Weirdly Wonderful, Damn Obscure, Random, Funny and Awesome Lines.
  2. Really Direct Subject Lines

Before I explain which ones do what and when to use them, you need to know what a good subject line does. A good subject line explains/gives a hint about what’s in the email. So if you write super weird, wacky, funny and random subject lines your open rates will sky-rocket, but you can’t use them unless they relate to your actual email.

A dumb example of people doing this the wrong way:

Subject line: Homeless Guy Eats 3 Children – Will Your Child Be Next?

Body: I’m just kidding; I just wrote that subject line to make you open this email. Really I want you to go read my blog post or go buy product X.

Doing that will get high open rates, but people will hate you for misleading them. If you are going to use a random, funny and obscure subject line, it MUST relate to your actual email. Otherwise you should use the direct route. An example of a direct subject line:

Report Teaches You How To Get Traffic From Google

That subject line is pretty direct if the email was about getting free Google traffic, and should get a pretty bad open rate. It can still be direct, but a lot better:

Shocking Report Reveals The Secrets To Free Google Traffic

So that’s being direct, not misleading anyone and getting high open rates because of the cool words I added to it. Just remember that the super weird headlines get a shit load of attention, but if they’re not at all relevant to your actual email you won’t get results. (Results being click throughs and sales)

Your subject line should give a brief summary of what your email is about. Then your email should have an intro, more info, call to action and a P.S. line with another call to action. That’s the simple formula me and many other famous marketers use to get results. The other option is to be all secretive and write something like:

Have you seen this weird tactic for making absurd amounts of money online?

Of course it would be longer, but that’s an example of using secrecy to get click throughs. I honestly think you’re better off going the info, more info, call to action and P.S. line route. Same goes for being direct in your subject lines. That way you defeat the element of surprise so people will actually click to your site/affiliate offer.

With all that being said, if you can put together a super weird attention grabbing headline that’s not misleading, by all means do it! Next you just have to do a little copywriting. You know that strange art of crafting words in a special way to attract a ton of attention. Not everything has the ability to become a master copywriter; it should just come to you after a little work.

Otherwise you have to work a little harder and learn the words that make people tick. Eventually you’ll be able to use your words to influence people’s actions. People’s actions being email opens, click throughs and sales. Here is a short list of words you can use to draw attention to your emails:

  • Secret/Secrets
  • Unleashed
  • Special
  • Limited
  • Limited Time
  • Expose/Exposed
  • Insane
  • Weird
  • Strange
  • Utterly/Completely (Adjective)
  • News
  • Bad
  • Exclusive
  • Mind Boggling

Using those words you should be able to form a subject line. Then use these tips:

  • Be Current (“Colonel Gaddafi” Killed & His Secret Traffic Report Uncovered)
  • Use Symbols (*Really “Strange” Traffic Generation Secret Unleashed!! (Urgent)*)
  • Tell People What To Do – Open This Email Right Now Or Else!
  • Use What’s In The News – Example of being current, just an idea.

Those are just a few of my many tricks I use to craft killer subject lines that actually convert! Use them wisely…

In Prosperity,

David Wood

P.S. Like my stuff? Put your name and email in the box below to get more tips, tricks and secrets.

P.P.S. Leave me your thoughts and comments in the box below.

 

0
SHARES
Share this on Facebook
Share this on Twitter
Share this on Google+
Email this
7 comments
Tyronne Ratcliff
Tyronne Ratcliff

Using the P.S. line to give your readers another call to action is a great way to get more clicks, more traffic and possibly more sales.

Mark Randall
Mark Randall

Thanks again David...you always provide a lot of good information that marketers can actually use! I will be putting some of this info into action right away! You're the man!

Tanisha
Tanisha

i like exposed because people love juicy stuff and loves to know what needs to be exposed... you are awesome DAVE

Maria Eves
Maria Eves

Yes I do believe so its all in the subject. You put in there heres your commission they open. Curiosity gets the cat. I like that word Weird it creates curiosity also yes got me thinkin tooo. Thankyou for shareing David

Aaron Hardy
Aaron Hardy

David as always, you have delivered valuable information that will help me become a better online marketer...Thanks Dude!!!

Ryan Biddulph
Ryan Biddulph

"Weird" does so well, Dave. It's a magic word. Use it in a title and you're likely to generate a ton of opens. Weird, right? ;) Thanks for sharing! RB

Brook Garretson
Brook Garretson

Awesome as always! Man I got alot to do to catch up. Thanks for being the inspiration!

Email this page

To Name

To Email

From Name

From Email

Message