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How To Write Headlines That Convert

You know how hard writing headlines can be right? Well over the last 2 years I’ve managed to pretty much master writing headlines. It took some time, and if you follow my tips you’ll soon be able to write killer headlines that attract crazy amounts of traffic!

How To Write Headlines Whether you like it or not, without a killer headline your content is useless! Whether you’re writing headlines for blog posts, emails or sales pages. Your headline is the first thing a potential reader will see. And if your headline fails to convert a browser into a reader, the rest of your content doesn’t even matter.

Something to remember, your headline should do more than grab attention. You know how everyone says your headline needs to grab attention; well it can do a lot more! Headlines can build up curiosity, they can pre sell prospective buyers and they can communicate a message.

Overall, the most important job of a great headline is to entice a reader into reading your entire article, email and or sales page. Trust me, if you don’t think carefully about your headlines, it can mean 50%+ less visitors, leads and sales.

So, how do you write a killer headline that will attract targeted traffic, leads and sales? Well there are a bunch of ways you can write an effective headline. Your headline just needs to assure people that they’ll learn something beneficial from reading your content or buying your product. So here are just a couple of the top secret strategies I’ve used to explode my blog’s traffic, email open rates and convert the vast majority of my readers into subscribers!

1. Be Direct!

This is one of thee most underused marketing strategies on the planet! Yeah, you can literally tell people exactly what your content is about or what you’re selling. It’s a marketing strategy that I use pretty much daily. In my ads, presentations, videos, articles and so on. If you tell people exactly why they should read your email, blog post or buy your stuff, they just might! Just be direct, tell people what you have and if they want it, they’ll get it. This strategy usually results in less traffic, but higher conversions.

2. Top Secret!

Yeah, I love using this one because it works so well. Let me use this blog post as an example. I was pretty direct by using a ‘how to’ headline: “How To Write Headlines That Convert”. If you wanted to use the secrecy strategy, it would become “Shocking Headline Strategy Explodes Conversion Rates”. That would actually work better for an email headline, but you get the picture. Using secrecy in your headlines builds up curiosity. If you use this strategy you’ll find that people won’t be able to help themselves. Trust me on this one; I use it in my business all the time! When people ask me what I do for a living, I tell them it’s top secret. It sells people on my business opportunity before they even know what it is. Powerful stuff!

3. Randomness!

Yep, being random and indirect can really work. You simply write weird and wacky headlines to make people think “what the heck is this?”. Yep, this strategy uses curiosity again (like most, as a great headline will build up enough curiosity to make a potential reader click on a link or whatever). When you write strange headlines, it forces people to read your content because it usually raises questions in their minds. It can also be really fun and separate you from the competition. Don’t you hate boring marketers? Just remember that your headlines don’t need to have anything to do with your content. In fact, they can be really misleading! Sounds strange doesn’t it? Well some of the best marketers online are completely random in their marketing. Why? Because it works.

4. The Question!

Asking questions in your headlines is another strategy that I often use. It’s a strategy that will always produce results, but requires some skill. You need to ask questions that can never be answered! Yeah, stuff like “The Ultimate Way To Make A Living Online?” The truth is that questions like that are highly overused… And in all honesty, I believe this strategy is saturated. With that being said, if you ask the right questions, you’ll be able to construct some golden headlines.

5. The Command!

The command is another strategy I use in my every day marketing. Sometimes people need to be told what to do. It’s a sad fact that most people can’t think for themselves. They need to be told what to do and if you tell them correctly, they’ll click, opt in and buy whatever you want! This is seriously one of the most powerful marketing strategies in existence. It works best with presentations and “live” marketing. Where you can literally say, “here’s what to do next”. If you’ve ever seen me in action on a webinar or sales presentation, you’ll recognize me using this strategy all the time. (just keep it on the down low, it’s top secret) Anyway, it’s a powerful marketing strategy that can also be used in headlines. An example would be “Use These Headline Copywriting Secrets Or See Your Business Go Down The Pan”. A little long, but sounds kind of cool. It gives a clear instruction and reason why your potential visitor should read your content.

So those are 5 of the best strategies I’ve used to “attract” literally millions of visitors, countless leads and a tremendous amount of sales in my business! I use these same strategies for writing blog posts, email subject lines, sales pages and recording online presentations. They all work very well and you should definitely experiment with them. Just remember: Use weird, funny, secret and even direct headlines to attract attention. It’s simple psychology, if people are confused, curious or directly interested, they’ll read and buy your stuff.

In Prosperity,

David Wood

P.S. If you’re ready to learn the secrets of getting people to buy stuff, go ahead and opt in to my email list on the right of this page!

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5 comments
Louis
Louis

Dave, again you always provide the jewels for SUCCESS! I am direct person, and I do not like fluff. I realize now, the headlines are not for me but for prospects. With that being said, I have to get out of my comfort zone and utilize your other headline strategies too.

Louis Mair
Louis Mair

Dave, again you always provide the jewels for SUCCESS! I am direct person, and I do not like fluff. I realize now, the headlines are not for me but for prospects. With that being said, I have to get out of my comfort zone and utilize your other headline strategies too.

Ryan Biddulph
Ryan Biddulph

Hi David, All strategies work quite well. I agree with Justin in that being direct is pretty darn powerful. Tell someone to do something, they generally do it. I'm a big fan of random headlines. It makes me think of some Frank Kern jobs. The man is a genius because his stuff comes out of left field at times, and it makes you think, and it makes you click. Once you get a click, you have an in....and if your content is top shelf you have an opt-in, long term subscriber, and someone who will probably buy your stuff. Just write something that ISN'T run of the mill. Take time to write a well thought out headline, and you can convert with greater ease. Thanks for sharing your insight David! Ryan

Justin Hammonds
Justin Hammonds

Great post David and I believe in being direct the most in my headline copy. Just tell 'em what it is and give 'em the goods. The command is also great for call to actions as well. Once again great article and God bless you.

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