How To Vastly Grow Your Brand
Back in early 2011 I hit a plateau in my business.
I seemed to of tapped out my blog traffic at 2000 visitors/day.
I kept publishing more content and the traffic was stagnant.
I was having people write articles for me.
I had assistants making phone calls.
My automated webinars were full and running daily.
Yet for some reason my income seemed to hit a plateau.
After careful analysis I realized I’d hit the maximum income level with everything I was selling. At the time I was promoting other people’s products and didn’t really have my own brand.
But over the next few months that drastically changed. I built a “micro-giant” brand that’s currently known globally.
The point is, I know how difficult it can be to grow your brand when you hit a plateau, and I’m about to reveal one of the biggest brand building strategies in existence.
Building your brand is about being everywhere. The traditional avenues for being everywhere are:
- Youtube Videos
- Facebook Marketing
- Starting A Podcast
- Media Buys
- Email Marketing
- Social Media
There really isn’t much else.
What I discovered was WRITING A BOOK!
I’ve already written several books, but they’ve been digital and privately sold. I’m talking about writing a physical book and launching it around the world to the OFFLINE market.
I’m also going to cover digital publishing for beginners, but publishing a PHYSICAL book is one of the most powerful brand building strategies in existence.
Offline is the key. Most online businesses have little offline presence. When really offline is the biggest untapped source of traffic and buyers for over 90% of online businesses.
By publishing a physical book, you can grow your brand and gain new customers from bookstores across the globe. Tim Ferris from the Four Hour Work Week for example…
Since the inception of his first book, his blog has grown astronomically. I found his book offline, bought it, he mentioned his blog within a chapter and now I’m an avid reader.
Publishing a book allows you to reach new audiences like nothing else. The kind of audiences that don’t hang around on Facebook or Google. Out of all the authors I’ve spoken to, they all agree that publishing a book is an EXCELLENT strategy for growing your brand and expanding your audience. (Just as long as the book is distributed through the right channels)
Out of the authors I spoke to, there was much debate about publishing tradtionally or self publishing. In my own opinion you should do both.
Publish with a publisher physically and Self-publish an ebook online.
Publishing A Book Traditionally is appealing for several reasons:
1. You’d actually have a physical book in the bookstores.
2. It Makes You Look Like A Bad Ass
Publishing a physical book gives your brand credibility, authority and status like nothing else.
3. Completely New Community
Publishing a book physically would open your brand up to a whole new community of people and opportunities. People you would probably not meet when self-publishing or going another route.
Publishers are powerful. They allow you to leverage pre-existing relationships the publisher has been forming for years.
Publishing a book traditionally also has its down sides. You’d be giving up a share of the profits and a lot of control. It can also take a long time to get your book accepted and onto the shelves of bookstores.
Self Publishing Has Many Advantages
1. You Keep All Of The Profits
2. It’s Fast, Simple And Easy
3. More Freedom Over The Book And Publishing Process
At the same time, there are several drawbacks to self publishing. Anyone can self publish a book, it’s less prestigious than a traditionally published book. Also it’s up to you and your connections to market the book.
Not An Easy Decision…
If you’re trying to build a colossal brand then without a doubt traditionally publishing is the way to go. If you want to reach out to the offline market via bookstores to grow your online audience then traditional is definitely the way to go.
Of course, you’ll have to write something interesting enough to convince a publisher to actually work with you. For a lot of brands and individuals that’ll be the hard part.
Getting your own book traditionally published is without a doubt an ultra effective marketing strategy for reaching out to new audiences. But it comes at a price, the sheer effort involved is more than enough to put most people off.
If you’re just starting out and are running a ‘simple blog’ then self publishing a book is the most straight forward option.
Self publishing is faster and substantially more automated. You can easily publish a digital book onto the Amazon Marketplace to begin with. Just to explore its potential for growing your brand and a larger audience.
Amazon’s Kindle Direct Publishing (KDP) platform allows individuals to swiftly self-publish their own books onto the Amazon marketplace. There are a lot of authors out there currently generating vast amounts of PASSIVE income from their KDP sales alone.
Many bloggers are using the KDP platform to grow their blogs and are rapidly seeing an increase in subscribers. While KDP is the preferred option among individuals, there are many other platforms such as iBooks that are equally as powerful.
Publishing a book requires an extreme amount of dedication & effort, but once it’s written the hard part is truly over. Of course, you then have the other hard part, marketing.
P.S. Leave me your thoughts, comments and questions below. Also opt-in to the email list on the right for more brand building tips, tricks and secrets.