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How To Use Solo Ads To Build An Email List And Explode Your Business

Solo AdsEver since the start of list building, marketers have been using solo ads to grow email lists in the thousands. If you’d like to rapidly grow your list starting today, solo ads are the way to go. Seriously, they are dirt cheap and I always advise my “students” to use them to begin with. As really, they are the only guaranteed way of quickly building a list.  Once you’ve got that initial list, you can do grow your list for free using strategies like ad swaps.

Until you’ve got that initial list, it’s a bit of an uphill battle. You could spend your time doing article marketing, video marketing or other free marketing strategies. OR… you could eliminate the struggle and spend some money. And… if you are going to spend some money, there’s nothing  better than buying solo ads.

So what are solo ads?

Well, solo ads are where you pay to have your email sent to someone else’s list. You actually get your entire email sent out to someone else’s subscribers. Good for us, there are thousands of marketers selling solo ads. The whole idea of buying solo ads is to “steal” other people’s subscribes in your niche.

You simply send other people’s subscribers to your own capture page and therefore “steal” them. Out of all paid list building strategies, solos are by far the best. Just think about it, what would you rather pay for:

  1. Visitors who say they are interested in your niche.
  2. Visitors who are definitely interested, are subscribed to a related list and are getting a recommendation to check out your stuff.

It’s a no brainer in my eyes. Best of all the cost of both types of visitors are similar. #1 would be visitors coming from an Adwords campaign at around $0.20-$2 per click.

#2 would be visitors coming from a solo ad and while the prices do vary, you’re looking at $0.20-$0.50/click. Both types of traffic cost between $0.20/click on the low end to $2 on the high end. It totally varies, but the conversions are huge with solo ads.

Really, an Adwords campaign is a lot more expensive, but it’s a nice comparison…

As I said, solo’s are amazing and you can literally use them to borrow someone else’s list for a day. Getting 200, 500, 1000 or more clicks with super high conversions in a matter of hours. If you have the money, solo ads are the first thing you should buy.

And…

If you have a solid one-time offer in place for new subscribers, you can eventually get a campaign going where you’re making more money in OTO sales than you spend on solo ads. So really the subscribers are free. (An OTO is where you present subscribers with a one-time offer straight after they opt-in – Your OTO can be an affiliate product or your own, it’s up to you)

With most solo ads, people set their own price for a mailing to their list. The majority of marketers will give you a guaranteed number of clicks per mailing. If they don’t meet the number of clicks, they have to either refund you or do another mailing.

No solo ad sellers want you sending junk to their list! So they will only approve your solo ad if you have a good email with something GOOD to offer their subscribers. This is where your offer comes in. If you have a free report or video series, getting solo ads will be a piece of cake.

Obviously you want a super offer anyway to boost conversions. You just need something like a free report or download of some sort that will appeal to the people in your niche. Then there’s the cost. Seriously don’t worry about the cost, set aside $100 for testing out a few Solo Ads. You can actually get them for around $20.

In fact, I once paid $20 for a Solo that went out to 800 subscribers. In return I got 160 clicks and 113 subscribes. That works out to be around $0.17 per subscriber. Pretty amazing for a $20 Solo. Those results aren’t typical, but most of the time you’ll always make your money back in the long run.

A lot of the time you’ll even make your money back instantly in OTO sales. The great thing is the visitors you get from solos are already on a similar list, so the chances are they’ll be happy to join another. (As long as your capture page and free offer is good)

Lastly, the visitors are being referred to your capture page by someone they already know, like and trust. Otherwise they wouldn’t be on the email list. That’s why solo’s are so powerful, the people you buy them from can greatly influence their subscribers. So where do you buy solo ads?

1. SoloAdDirectory

If you’re in the Internet/Network marketing niche then you should start with soloaddirectory.com. The guy runs a blog there where he buys and reviews different solo ad sellers. Great site, the owner lists around 50 solo ad sellers, provides reviews and links to buy them. He even tells you how much he spent, how many clicks he got and how many new subscribers. So that’s the first place you should go to buy solo ads if you’re in the IM/Network Marketing niche.
2. Forums
The best places to find other marketers is on forums. They are communities of people who all share an interest in the same thing. If you’re in the IM/Network Marketing niche then the Warrior Forum is perfect. You simply start a thread asking if anyone will sell you a solo ad. You’ll get a bunch of responses, just remember to get this information:
  1. List Size
  2. Typical Response Rate (Clicks) Per Email
  3. Price Per Guaranteed Clicks
  4. Proof
When I got started with solo ads I made the huge mistake of not asking for any information. I asked for list size and a price. Turns out people can bend the truth when it comes to solo ads.
There are plenty of other ways of finding solo ad sellers. I actually used Google search to find several great sellers. The point is they are not that difficult to find. You can even email marketers in your niche asking them.
Tips:
  1. Always Get Proof - Most marketers are liars, make sure you get proof of their list size and average response rate.
  2. Negotiate The Price – Solos aren’t set in stone. Sellers just make up their own prices, you can negotiate it down.
  3. Use One Time Offers – Over time you’ll realise just how powerful solo ads are. Especially if you have a one time offer in place. A one time offer will allow you to instantly recoup the investment you made in a solo. I’ll usually pitch a something right after I deliver the freebie.
In Prosperity,
David Wood
P.S. Put your name and email in the form below for more list building tips, tricks and secrets. Also feel free to leave me your thoughts, comments and questions in the box below.
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17 comments
UniversalLawLOA
UniversalLawLOA

Great idea, I actually never thought of doing that because I, for some reason thought it was a lot more expensive. Glad I found your page! Thank you, and thanks to the law of attraction lol!

Tim Singleton
Tim Singleton

What do you guys think of the solo ad specialists who conduct the campaign for you, doing all the copywriting themselves?

Etieno Etuk
Etieno Etuk

In marketing or in any business, one needs to advertise to make the brand or company known. For people who want to make some money with the small enterprise one has, writing a solo ad will surely help out. Here are some keys to note when creating solo ads: 1. A solo ad should have a good catchy line. 2. Whenever putting up a solo ad, it should never start with anything that looks like a forwarded message or regarding a certain topic from someone else. Thanks for sharing, Dave.

Pj Zafra
Pj Zafra

Hey David, Thanks for the amazing info here. I'm not so familiar with Solo Ads but have been hearing about it a lot. Sounds like something I'd like to try out and get into. Thanks for sharing amazing info on this subject. :)

Tanisha
Tanisha

i like solo ads just have to keep at it

Ricky Smith
Ricky Smith

Thanks for the info Dave, I was just looking for information on placing some solo ads, this will help.

Paul Butler
Paul Butler

Very Cool. Dave. I have tried solo ads in the past without much luck. I will check out the link you provided and give it another shot. I just did a co op solo ad blast with Lt team with solo ads. Thanks! You rock bro!

Benjamin
Benjamin

Great post Dave! Solo ads are awesome indeed.

Chris Christian@Internet marketing guide
Chris Christian@Internet marketing guide

Awesome post David, Do you have any experience with the directory of ezines? I'm looking to do some solo ad marketing and this post really helped me a lot! Thanks, Chris Christian

Nicky
Nicky

This is an area of marketing that I have been looking to get into, so this was really useful information, and has encouraged me to check out further - thank you. Nicky

Pete
Pete

Wow! Dave I really wish I could but I can't right now. God bless you and the family. Great presentation. You do paint of beautiful picture of that Internet Dream Busines. Maybe someday. Peter

Gabriel Johansson
Gabriel Johansson

Reed Floren's blog is pretty awesome! I actually added 105 subscribers to my list in 24 hours from one ad for $70 and made a few sales. Converted at 42% on my first test ad! Good resource for sure and I always see your ads on FM's list. Getting Empower Network ads filling my inbox... lol good stuff! Thanks, -Gabriel

Reed Floren
Reed Floren

Thanks for the mention David, glad you like the solo ad directory.

Chris Hughes
Chris Hughes

Reed, you definitely have a great resource set up there! I've used it a few times already.

RossPR
RossPR

RossPR Great Article

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