How To Use Solo Ads To Build An Email List And Explode Your Business
Ever since the start of list building, marketers have been using solo ads to grow email lists in the thousands. If you’d like to rapidly grow your list starting today, solo ads are the way to go. Seriously, they are dirt cheap and I always advise my “students” to use them to begin with. As really, they are the only guaranteed way of quickly building a list. Once you’ve got that initial list, you can do grow your list for free using strategies like ad swaps.
Until you’ve got that initial list, it’s a bit of an uphill battle. You could spend your time doing article marketing, video marketing or other free marketing strategies. OR… you could eliminate the struggle and spend some money. And… if you are going to spend some money, there’s nothing better than buying solo ads.
So what are solo ads?
Well, solo ads are where you pay to have your email sent to someone else’s list. You actually get your entire email sent out to someone else’s subscribers. Good for us, there are thousands of marketers selling solo ads. The whole idea of buying solo ads is to “steal” other people’s subscribes in your niche.
You simply send other people’s subscribers to your own capture page and therefore “steal” them. Out of all paid list building strategies, solos are by far the best. Just think about it, what would you rather pay for:
- Visitors who say they are interested in your niche.
- Visitors who are definitely interested, are subscribed to a related list and are getting a recommendation to check out your stuff.
It’s a no brainer in my eyes. Best of all the cost of both types of visitors are similar. #1 would be visitors coming from an Adwords campaign at around $0.20-$2 per click.
#2 would be visitors coming from a solo ad and while the prices do vary, you’re looking at $0.20-$0.50/click. Both types of traffic cost between $0.20/click on the low end to $2 on the high end. It totally varies, but the conversions are huge with solo ads.
Really, an Adwords campaign is a lot more expensive, but it’s a nice comparison…
As I said, solo’s are amazing and you can literally use them to borrow someone else’s list for a day. Getting 200, 500, 1000 or more clicks with super high conversions in a matter of hours. If you have the money, solo ads are the first thing you should buy.
If you have a solid one-time offer in place for new subscribers, you can eventually get a campaign going where you’re making more money in OTO sales than you spend on solo ads. So really the subscribers are free. (An OTO is where you present subscribers with a one-time offer straight after they opt-in – Your OTO can be an affiliate product or your own, it’s up to you)
With most solo ads, people set their own price for a mailing to their list. The majority of marketers will give you a guaranteed number of clicks per mailing. If they don’t meet the number of clicks, they have to either refund you or do another mailing.
No solo ad sellers want you sending junk to their list! So they will only approve your solo ad if you have a good email with something GOOD to offer their subscribers. This is where your offer comes in. If you have a free report or video series, getting solo ads will be a piece of cake.
Obviously you want a super offer anyway to boost conversions. You just need something like a free report or download of some sort that will appeal to the people in your niche. Then there’s the cost. Seriously don’t worry about the cost, set aside $100 for testing out a few Solo Ads. You can actually get them for around $20.
In fact, I once paid $20 for a Solo that went out to 800 subscribers. In return I got 160 clicks and 113 subscribes. That works out to be around $0.17 per subscriber. Pretty amazing for a $20 Solo. Those results aren’t typical, but most of the time you’ll always make your money back in the long run.
A lot of the time you’ll even make your money back instantly in OTO sales. The great thing is the visitors you get from solos are already on a similar list, so the chances are they’ll be happy to join another. (As long as your capture page and free offer is good)
Lastly, the visitors are being referred to your capture page by someone they already know, like and trust. Otherwise they wouldn’t be on the email list. That’s why solo’s are so powerful, the people you buy them from can greatly influence their subscribers. So where do you buy solo ads?
- List Size
- Typical Response Rate (Clicks) Per Email
- Price Per Guaranteed Clicks
- Always Get Proof - Most marketers are liars, make sure you get proof of their list size and average response rate.
- Negotiate The Price – Solos aren’t set in stone. Sellers just make up their own prices, you can negotiate it down.
- Use One Time Offers – Over time you’ll realise just how powerful solo ads are. Especially if you have a one time offer in place. A one time offer will allow you to instantly recoup the investment you made in a solo. I’ll usually pitch a something right after I deliver the freebie.