How To Rank Local Websites (fast & easy)
If you know how to do SEO, you have an extremely marketable skill.
Businesses around the world, no matter how small or large are willing to spend money on SEO.
Over the past few years SEO has become one of the most essential marketing strategies for bringing in new customers. Whether you run a local business, an ecommerce site or global organization.
If you know how to do SEO, but are still struggling to pay your bills. Doing SEO for local businesses is the fastest and easiest way to build an income. Local businesses are happy to spend $300, $500 or even $1000+ per month on SEO for their websites.
If you know how to find them, and how to rank their sites; you’re going to inevitably make a lot of money. In my next post I’ll explain some client getting strategies and how to close local business owners over the phone.
This post is going to explain how to rank local websites. Ranking local sites is very different to ranking normal Internet Marketing sites or affiliate sites. You absolutely cannot risk your client sites getting penalized by Google.
And… in the event that a client site does get a penalty; you need to be able to rectify the problem as soon as possible.
You can do this by controlling the link profiles. I’m guessing you’ve heard about tools like Senuke, Scrapebox and Xrumer before. Well, they used to work really well for ranking just about any site.
In fact they still work well for ranking sites done correctly, but the links they build are high risk. Normally with these sort of tools you build spun content backlinks. Meaning you write an article, spin it and have hundreds or thousands of variations published on public websites linking to your money sites.
While that can be effective, this mass linking strategy is seriously dangerous. First, mass low quality links no longer work really well. Second, if you get a penalty, it’s near impossible to remove these mass links.
Instead, the better strategy you should use is creating high quality links that you control. So if you ever get penalty, you can simply pull the links and remove it. So, let’s say you’ve gotten an SEO client in your local area.
They’re a dentist in San Francisco. They want to rank for ‘San Francisco Dentist’. This is how you do it:
Step One: Optimize Their Site
The first step is to actually optimize their site on-page to rank for their desired keywords. This needs no explanation, it’s the first thing you should do in any SEO campaign. With local businesses you’ll see two types of sites; WordPress and HTML.
WordPress sites are extremely easy to optimize thanks to plugins like All In One SEO. HTML sites are little more tricky. The easiest thing you can do is write down a list of optimizations that need to be done (i.e. change of title tag/meta description/LSI) and asking the client to send the list to their web developer.
You only need to do the very basics on-page, make sure their title and meta description is optimized for their desired keyword/s. Also include the keyword/s a few times in their site’s content. Easy stuff.
Also, if the client has a lot of keywords they want to rank for; it’s a good idea to create individual pages to rank for certain keywords. It’s very difficult to rank a single page for hundreds of keywords. Instead create new pages of content targeting some keywords.
Adding a few links to authority sites (wikipedia etc) is also a good idea. As well as adding a Google Maps to the client’s home page.