How To Rank Local Websites (fast & easy) Part 2
Step Two: Explore Their Link Profile
In step two you really have to look at their past backlinks. Hopefully their link profile is good and they haven’t hired a bad SEO in the past who’s built a bunch of crappy backlinks.
First check the client’s current rankings. If their site is sitting page 5+ with a highly optimized site and good rankings; it probably means they’ve got a penalty and you’ll have a very difficult time reviving the site. In these situations you should explain to the client that starting over with a new domain is the best solution as results are unlikely with the current site.
Explore the link profile and look for bad links. If you see lots of blog network links or link spam, again you might want to start with a new domain or otherwise attempt to remove the bad links.
Another key area to look at is the anchor text profile. Bad SEO’s always over optimize anchor text. If you see a certain exact match anchor text being used over 20% of the time, you need to take note and work on diversifying the profile in your link building efforts.
Step Three: Reverse Engineer Competitors
The third step is to finally build some links. With local sites, you always want to begin with reverse engineering competitors. This means getting the same links that your client’s competitors have.
Since you’ll have a budget to work with, this is extremely easy to do. Most SEOs only spend 30-50% of a client’s budget on links. If you want to beat all the other SEOs in the market, spend 100% of the clients budget for the first few months until you get results.
Now, you’re going to want to do this for all of the sites on the first page of Google. However, start with the dude in the #1 spot, take his site and put it into Majestic SEO.
This will show you the kind of links the competitor has been building. With Local SEO, you’ll often find these links:
- Directory Links
- Link Swaps
- Buying Relevant Links
Basically, your competing SEOs will just be buying high quality links for their clients. The difference is, most local directories charge something like $200 for a listing on a ‘San Francisco Dentist’ directory, even when it’s only a PR2 domain.
Remember high page rank + relevance equals the ultimate backlink. So instead of spending $200 for a listing on the directory, you could purchase a PR5 expired domain, set it up as a directory site and place a link to the client site on it. Not only would you get a 5x more powerful directory link, but you would be able to use the site to link to other clients sites.
With that said, it’s important to get a lot of the same links as your competition. So start off by going through the backlinks of your competition, take all the highest page rank links, visit them and try and get a link on the same page.
With directories, there is often a submission/signup link on the page where you can pay the fee to create your listing. You’ll also find many blog comments, web2.0′s and other conventional links you can quickly reverse engineer with tools like scrapebox and Senuke. For the conventional backlinks (wikis/2.0′s/article directory) it’s a good idea to pay for content and only post unique articles on the sites manually.
That’s the white hat way of doing it, more expensive but safer. When looking at backlinks, if you see several other competing sites on the same page, it’s generally a sign that you can pay to be on there.
In those cases just contact the site admin and ask them what the price is. As far as link swaps go, you can attempt to create them by contacting the sites involved in the swaps and asking them to swap with your site. Link swaps aren’t very effective unless they are 3 way link swaps.
For this, you can buy a high PR domain, set it up as a relevant site and use it as your swapping domain. With it you can contact sites that have been link swapping, ask them to link to your clients site and in return you link to their site from your high PR domain you setup. That’s a much more powerful strategy.
Step Four: Building High PR Sites (Nuking the competition)
This is how you can completely destroy your competition. The funny thing is many SEOs don’t know how to do this, or simply don’t do it as they’re told it’s a black hat strategy.
If you want an in-depth guide to building high PR sites, read this post. Basically, the strategy involves purchasing high PR expired domains from domain auction sites, and setting them up as relevant feeder sites that link to your client.
This is the strategy that has worked for a long time, and is currently the easiest way to rank a site. One PR5 backlink is worth over 1000 PR0 backlinks.
All you have to do is register 5 high PR expired domains, set them up on SEO hosting, install WordPress, create relevant niche specific sites on them and place links to your clients. It always works and will always get fast results for your clients.
That’s it, the exact strategy you can use to rank local websites and build a local SEO business.
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