How To Grow Your Blog – Part Three
Now this is the last part (part 3) in my 3 part miniseries “how to grow your blog”. At this point your blog should be setup, plugins and all settings configured. You should be happy with the look of your blog and you should be posting regular content. Next is the off-page promotion. I talked about setting up some automated promotional stuff to give you instant rankings and backlinks.
However that stuff will only get you short term traffic… And if you want to surpass the 1000+ daily visitors mark, you need to squeeze every little bit of traffic out of your blog posts. So next is actually promoting your posts off-page.
Promote Your Blog Posts
Sure, the automatic stuff is nice and all, but it’s not going to get you long term search engine rankings. A lot of the big blogs out there really rely on social traffic. Traffic from their content going viral and being shared on bookmarking sites/social networks.
That traffic rocks and is great for driving an instant burst of traffic to your new posts, but it won’t send you long term traffic. If you want to make the most of your blog content, you need to target keywords people are searching on a monthly basis. Using the Google keyword tool you can find keywords to target in each blog post.
Again – targeting them isn’t enough, either is the social stuff. Lastly you need to physically promote your posts with backlinks (link building). You can build links with article marketing, web2.0’s, forum profiles, web2.0 profiles, PAD submissions, blog commenting, videos, you name it! There are hundreds of link building methods. At the very least I advise people to throw some blog comments, web2.0’s, article directory and blog network links at their posts. That’s plenty to ensure long term rankings.
For blog commenting you can use a tool like Scrapebox or manually comment on authority blogs in your niche. For web2.0’s you can post unique/spun content on sites like Hubpages, Squidoo, Wetpaint and WordPress. Or otherwise you can automate the process with a tool like Senuke X. For article directories you really ought to use a tool like Article Marketing Robot (check the resources page).
If you’re dead broke then just save up for the tool or otherwise you’re looking at hours of article submissions. As for blog networks, they are probably the best link building tools/services right now. Networks like Unique Article Wizard, Article Ranks and Build My Rank seem to doing exceptionally well. Those are the link building tactics that work best right now – obviously you’ll have to look into them yourself.
Once you’ve done everything else and are consistently posting new content on regular basis, make improvements. Before you start to improve your blog, get the traffic first. The social stuff will help with fast traffic and rankings, the link building will ensure long term results in the search engines. Besides that you should constantly make improvements to your blog. Basic on-page stuff really.
You should cough up $500 to a few grand for a killer new blog design every 3-6 months. You should pay for an amazing logo too! Most large blogs tend to give themselves a complete makeover every half a year or so. It’s important that you tweak things like your fonts, widgets and colors also. The possibilities are really endless. Last of all make sure you know what you are doing when it comes to monetizing your blog traffic.
Anyone can get traffic; but only the masters know how to properly monetize it. In short, you can sell other people’s products and services via affiliate marketing or sell your own. A lot of bloggers try and make a living with blog sponsors (advertisers) or by using programs like Google Adsense. In reality monetizing with advertising is an absolute waste of time. To really make money with your blog, you should build an email list, promote affiliate offers and eventually pump out your own products. That’s it, implement what I just taught you and make things happen!
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