How To Grow Your Blog And Brand
Blogging can be an excellent tool for building a brand, community and ultimately a list of subscribers.
But; there comes a time in every blog’s life that it hits a plateau.
A point of non-growth.
In the very beginning you literally can’t not grow your blog. Steady growth is never a problem, so long as you publish regular content, do a little search engine optimization, social media and so forth.
It’s that simple.
But what happens once you’ve covered every topic in your niche?
What happens when you have nothing interesting to write about?
What do you on top of SEO and social media?
Social Media, Social Media, Social Media, Dude!
There is absolutely NO limit to social media traffic.
I’m going to talk about strategies outside of the social realm, but this needs to be touched on because it’s a limitless traffic source. If one of your visitors tweets your blog post, 5 of his/her followers might visit your blog and perhaps another one of them will re-tweet it.
Then boom, the process repeats and you’ve got this fountain of social media flow, if that makes sense?
But sooner or later (generally the latter), the sharing stops. So you want to optimize your blog posts to ensure maximum sharing. ideally you should concentrate on a couple of networks.
Facebook, Twitter, Google Plus and Stumble Upon are all good.
Just placing share buttons randomly on your blog isn’t good enough. You need to encourage readers to share your posts; directly! Displaying your social profiles in your sidebar (one or two) is always a great way to gain new followers and ultimately drive more repeat visitors back to your posts.
Back to the social buttons…
There are three popular positions for placing social buttons that have been proven very effective.
1. At the top of your blog posts underneith the title.
2. At the very botom of the blog post underneath your signature.
3. Along the side using Sharebar or another plugin.
Split-test different positions, different styles of buttons and make sure you encourage sharing!
Guest Blog On Blogs Outside Your Niche
Guest blogging isn’t new whatsoever, we all know that.
It’s one of the most powerful blog promotion strategies and is perfect for those trying to building a community.
Niche communities are only so big.
If you’re in the online marketing world you’ll eventually realise it’s the same few dozen thousand people reading everyone’s blogs and buying everyone’s products.
Once you’ve guest blogged multiple times on the top 10 blogs in your niche; you’ve pretty much tapped out the niche. Unless you want to go the tedious route of guest posting on small-medium scale blogs. (But who wants to do that?)
So the alternative option is to guest blog outside of your niche.
If you’re in the Internet Marketing niche, you could start guest blogging on personal finance blogs. If you’re in the personal development niche, you could start guest posting on lifestyle blogs.
You get the idea, guest post on blogs in a broader niche than your own. Just because readers aren’t directly interested in a topic right now, doesn’t mean they never will be.
In fact, you can gain far more new active readers guest posting on blogs outside your niche than in!
P.S. Leave me your thoughts, comments and questions below. Also opt-in to the email list on the right for more blogging tips, tricks and secrets.