How To Create The Perfect Backlink – The 6 Factors
Every backlink is unique.
A single high-quality link can be worth 50,000 low-quality links. It all comes down to six factors. Six factors Google uses to measure the authority of every page on the Internet.
These factors never change, they always remain the same. It’s near impossible to build links where every factor is perfect. It’s also a bad idea, you always want to build a diverse link profile with a variety of link types and quality.
However, you want to use your most powerful links to target your toughest keywords.
1. The Authority Of The Site
The authority of a site is the most important factor. Nothing comes close to authority, not even Page Rank. If you get a backlink from The New York Times or Yahoo i.e MASSIVE authorities, your ranking are going to jump.
While it has a lot to do with their ridiculous link profiles; it’s the authority that matters. Google KNOWS these sites don’t link to junk. They only ever link to quality, and because of that you’ll always get a rank boost when you get a link from a known authority site.
2. Page Rank
Page Rank is one of the oldest ranking factors and backlink metrics. For as long as I can remember, the higher the PR of a page, the more powerful the backlink.
Google gives every page and domain on the Internet a PR from 0-10. You can also get PR N/A (worthless), but that’s usually only given to new sites/pages.
The PR of a page is controlled by the sites linking to it. If a few PR4 sites are linking to a PR0 site, upon Google’s next PR update that site might become PR3 or even 4 given enough links.
The important factor to note is that it doesn’t matter what PR the domain you’re getting a backlink from has. The PR of the page your link is on is the only factor of any consequence.
Squidoo may be PR7, but when you sign up and post an article on the site; you’re going to get a PR0 backlink. The PR of a domain gets distributed throughout the site’s pages. Most of a page’s ‘PR Juice’ is kept on the page, while some of it flows through the page’s out-bound links.
PR1-3 are generally low-value links. PR3-4 are mid-value and PR5+ are HIGH value.
3. Site Type
Google uses the site type metric to calculate the worth of a backlink. How?
Google knows some links are easier to obtain than others. They know bookmarking sites give out links to anyone who submits them. They also know article directories, wikis, web2.0 sites and forums give out links to anyone who signs up
They know these types of sites are easy to obtain links from, so obviously they aren’t a sign of authority. On the other side of the spectrum, Google knows blogs, authority sites and press release sites are difficult to obtain links from.
Since the creation of SEO, relevance has been a highly important factor. Backlinks from a relevant site within relevant content are a lot more powerful than getting links from sites with no relevance. For example, if you run a dog training site, links from other dog training sites would be worth twice as much as links coming from cat training sites.
5. Link Location
The location of your links is another critical factor. Knowing all of the above 4 factors; you might think it’s a good idea to go out and find relevant authority sites with high Page Rank and comment on their blog posts, right?
Those links would be useful to a degree, but Google knows blog comment links are easy to obtain. So because of this, Google places very little worth on all links in the comment section of a website.
The hardest link location to obtain links from is within content. Within the actual written content of a website. These links are called contextual backlinks.
When a site links certain words, a keyword or phrase to your website (like this), it gives you a contextual backlink. These are the most powerful links you can get from a page. Also, if you can get a contextual link within the first sentence or paragraph of the content, it’s even more powerful.
The number of OBL’s (out-bound links) directly affects the power of a site’s Page Rank. Page Rank gets distributed between the links on a page. So the more links, the less ‘link juice’ is passed through each one.
While this has been proven to be true, it’s not as important as other factors. I have ranked a lot of pages getting high PR links that have a ton of OBL’s, getting similar results as with backlinks from pages with few OBL’s. Just remember, the less OBL’s the better.
Knowing all of this, the best type of link would be:
- High PR
- Low OBL’s
- From An Authority Site
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