How To Create Leverage In Your Online Business
If you’re building an online business, you have the potential to create crazy leverage. Internet Marketing allows you to create more leverage than 95% of other businesses. You can outsource and automate pretty much everything with an online business, so that’s what I’m going to show you how to do.
By the end of this article I will have revealed exactly how anyone can create huge leverage in their online business and free up endless hours of time. After all, that is a key reason why most people start Internet Marketing. An abundance of time and of course; money.
So here are five ways to create leverage in your online business and free up time:
Above everything else, the easiest way to create leverage in your online busiess is to partner with someone. Yes, partnering means splitting profits and many other things. But the pros outweigh the cons by a mile.
You want to find a partner who is more intelligent than you. If you can’t learn from your partner; there’s no point in having one. Having a partner who is as smart as you is just like having a clone of yourself. You can get twice as much work done. Having a partner who is smarter than you in different areas is like having 4 times as much brain power.
Two intelligent minds equal at least 4 times as much brain power.
Outsourcing is what will free up more of your time than anything else. A partner will help you get more done, be more creative and come up with better ideas and strategies. Outsourcing will allow you to eliminate 90% of the tedious work involved with Internet Marketing. For example:
- Article Writing
- Article Submissions
- Link Requests
- Customer Service
- Web Design
- Tech Support
- Graphic Design
The list goes on and on. You can outsource nearly everything. For traffic generation especially. Do you really think Frank Kern and the other gurus write articles, do their own SEO, customer service or setup their own PPC campaigns?
They have better things to do. Like recording videos, coming up with cool strategies, managing their team managers and spending their easily earned money. Use Odesk.com to outsource everything in your business that you can teach someone to do half way around the world. (You can hire Indians and Filipinos for $300/month or even less/more)
If you’re running a service based business, your phone should be ringing all day long. But do you really want to be on the phone all day? I mean where is the leverage in that? There isn’t any.
You need to setup an online number and you need to employ someone overseas to handle all incoming phone calls. You need to give them specific instructions. Instructions like taking inquiries, fixing customer problems and even spending X amount of money to fix problems without hassling you.
It’s a good idea to give your employees a limit of say $100 to fix problems. So if a customer calls in with a problem that can be fixed for $100 or less; your employee will fix it without bothering you. If it’s any more than the limit you specify you can instruct your employee/s to call you and fill you in on the situation. The whole point is to outsource phone support/incoming calls.
The same thing applies to emails. You need to hire a personal assistant who looks after your business email account. The assistant should be instructed to reply to emails and to forward the important emails onto your personal account that need to be dealt with by you personally.
5. Assemble A Team
Ok, I know I keep saying this but this has got to be the most important step. Once you have a team in place that you can rely on; you can systemize your business. With Internet Marketing, you need a basic team like:
- A Personal Assistant (To Answer/Reply To Emails And Phone Calls)
- A Customer Service Team (1 or 2 people)
- A Web Developer (Someone Who Can Build/Edit Websites And Is Excellent With Computers And The Internet)
- A Graphic Designer
- A Copywriter
- A Programmer
- A Writer
- A Link Builder/SEO Team
- Someone To Setup Paid Ad Campaigns
- One Or Two Managers
That is really the basic Internet Marketing team. Obviously you don’t need all of those people. In the beginning you don’t need anyone under contract, you can hire them as you need them. Before anyone else, I would hire a full time personal assistant and web developer. Next I would hire a programmer and writer. Ideally you should have one manager for every 5 people in your team.
P.S. Leave me your thoughts, comments and questions below. Also opt-in to the email list on the right for more Internet Marketing tips, tricks and secrets.