How To Create A Bad Ass Video Sales Page
The age of text for sales pages is over.
It’s not 100% finished yet, but it’s redundant and has been for a very long time. I’m not saying text shouldn’t be used to craft sales pages, as text plays a very fundamental roll in converting visitors into buyers.
What I’m saying is, video is the future. As video takes over the Internet, people are becoming less and less attracted to plain text. You know that thing called ad blindness? It’s a term coined for people ignoring Internet ads.
Because of it, advertisers are replacing their graphic/text ads with video ads. Point made. Text requires effort to read, not much; but a hell of a lot more than it takes to sit back and watch a video.
Scientists, governments and other groups of “peoples” have been doing tests for decades and it turns out, people are lazy! People will do the least amount possible to get their desired result.
That’s why everyone who knows what they are doing are using video sales pages. Below is my 13 step guide to creating awesome video sales pages:
1. Attention Grabbing Headline
First and foremost, you need an attention grabbing headline. Your headline should be big, bold and more importantly it should convey the core benefit your video offers. You need to tell visitors exactly what they’re going to get by the end of the video.
2. Explain What Visitors Will Get
People won’t just stick around and watch a 20 minute video. You need to give visitors a reason to stay; explain what you’re going to reveal throughout the duration of the video.
3. Establish Rapport And Build Credibility
After you’ve grabbed attention and given visitors a reason to stick around, you need to build rapport and credibility. Build some credibility for yourself, tell your story, share some social proof, relate to your audience. Give them a reason to listen to you.
4. Explain The Problem
Sales pages all have a very similar structure. You grab attention, introduce yourself, tell your story, identify a problem and explain why what you are selling is the solution. Very simple. Identify and explain the major problem what you are selling solves. Stress all the sub-problems the core problem causes and the amazing things your prospects can accomplish once the problem is eliminated.
Make a promise to solve the problem that is “stopping your visitors from reaching their goals”. Explain that you have the solution, your product/service, is the answer to all their problems.
This is one of the oldest tricks in the book, yet it always works. Present scarcity, explain that the offer you are about to present will not be available for much longer and that their opportunity for change is now.
Before you pitch, you need to give away some content. Show the people viewing that you know what you are talking about. Prove yourself by showing them you have the solution.
8. Pitch Product
Present the solution. Give in-depth details of your offer. Display the main features and benefits, explain exactly what customers will get when they purchase.
9. Social Proof
Social proof is probably the most important aspect in new-age sales copy. It doesn’t matter how terrible you are at writing copy, if you have other people giving you video testimonials saying how effective your product/service is; people will buy it.
Try your best to gather social proof from existing customers. The more people who hype up your product or even give an honest review, the higher your conversions will be.
Nearly every high converting offer has a money back guarantee. Money back guarantees go along way. I generally offer 60 day money back guarantees or no guarantee at all. If you do offer a guarantee, stress that there is 0 risk, customers can get a refund any time within 60 days if they are not happy in any way, shape or form.
11. Scarcity Again
Once again, use scarcity. Scarcity, a strong offer, some urgency along with great social proof always results in sky high conversion rates. Stress that your offer will be taken down at any moment.
12. Sum Up And Value Stack
Sum up everything you presented throughout the video and more importantly; everything customers will receive when they buy now. Stack up all the components of the product/service you’re selling to make the value seem exceedingly high.
You can display one component of the product/service at a time with a dollar value next to it. So by the end of showcasing the components that make up your product/service you can say the total value is something like $5000 for a $50 product.
13. Call To Action
Lastly you need to directly tell viewers to buy now. You need to give a clear, strong call to action telling them to buy right now while the opportunity still exists.
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