How To Build Your Network Marketing Business – Part One
Building your Network Marketing business online can be tough! I tried and failed several times and you know why? Just because I kept listening to idiots who weren’t even that successful. First of all I dealt with information overload, SERIOUS information overload. When I first got online, I was told to get a blog, create a capture page, get an autoresponder and to learn 101 different marketing strategies. It was overwhelming to say the least, and after 3 months I was completely burnt out.
Stuffed with information that barely made sense to me, I was sick and tired of Internet Marketing. So I began my voyage to find a simple yet effective way of building my Network Marketing business online. I wanted leverage which was one of the main reasons I got involved in the industry. So leverage I got…
To cut a long and over told story short, I mastered Internet Marketing and am now able to build my business on total autopilot, while banking 6 figure checks walking the beaches of the world. So that’s just a little something to say why you should listen to me, now over the next couple of paragraphs I’m going to reveal exactly how to build a Network Marketing business online. This is going to be highly comprehensive and broken down into 2 parts.
In order to build a Network Marketing business online, you need a solid system. A system that generates leads, builds relationships, makes money and pre-sells your primary business opportunity. A system basically consists off of a capture page, a thank you page; opt in bait, an autoresponder, an instant profit centre, multiple products and automated presentations.
Lots of stuff I know, but once you set your system up properly, you only need to fuel it with traffic. When you do that it should build relationships, make money and practically sponsor people into your primary MLM company on autopilot. Fascinating stuff I know…
To begin with you need to map out your entire system. You need a capture page and you need a piece of opt in bait. Your capture page works in conjunction with a piece of opt in bait and an autoresponder. Your autoresponder is software that automatically collects people’s information like names and email addresses. Your capture page is the page that offers something for free in return for visitor’s information. A simple trade of information.
Opt in bait is something you wave in front of visitors to entice them to join your list. Once you have your capture page setup and everything configured with your autoresponder, you just need traffic. So it works like this:
Traffic >>>> Opt in bait + Capture page x Autoresponder = Leads
First of all, you need a piece of opt bait that will entice visitors to give you their personal information. Opt in bait can be anything like a free report on Search Engine Marketing or a video series about sponsoring MLM distributors. As long as it’s super high quality and would appeal to your target prospects, nothing else matters. Next you need an autoresponder. Your autoresponder is like the core of your system. It’s the technology that allows you to build and manage email lists.
I personally use Aweber, but there are plenty of alternatives. In your autoresponder you’re able to create a list. Once you’ve done that, you can grab a form that asks for a name and email address. You can then put that form on your capture page and “capture” leads. Of course, there’s some tech stuff involved, but you can work out the minor details. Essentially, it just has to say “Hey, I have this great opt in bait on the next page, just fill out the form and get it free”. When that’s all setup, you can begin to generate leads. But why do that when the rest of your system isn’t ready?
The next component to a successful system is a high quality thank you page. There’s several ways you can use a thank you page. Really, you just want it to welcome your new subscribers. To tell them they’re in a good place now and they’re going to learn a ton of cool stuff. That kind of talk…
Also, you should use it to say “Opt in bait X is being sent to your inbox right now”. I’d recommend creating a video saying exactly that. You can also use it to link to a presentation. A presentation that will put money in your pocket, I.E. an instant profit centre. Instant profit centers allow you to put money in your pocket straight away. They’re stuff you sell to instantly monetize new subscribers. It took me a long time to learn this. You absolutely must attempt to monetize subscribers on the thank you page right after they join your list. You just shouldn’t be too pushy about it.
Before I talk about the IPC’s, I need to mention the first email you send out. The first email that goes out to your list is crucial. You need to use it to brand yourself, build a relationship, deliver opt in bait and also promote an IPC. Make sure your first email rocks, or people won’t like you. It’s as simple as that.
Now what the heck is an IPC and how can you use one to make fast cash?
Well an IPC is a product/service or tool you sell to your subscribers to put instant cash in your pocket. As we should all know by one, leading with your MLM company is the wrong way to go about building your business. Seriously, people hate being sold to and I am sick of telling people that. People will only join your MLM company if they believe that it will greatly enhance their lifestyle.
I actually used to persuade my relatives and close friends to join my downline. Even people I met in the super market. The result was people reluctantly joining and leaving within their first 3 months. So after people join your list, you need to sell them an inexpensive information product. Why information products? Well because they sell well, are low cost and can be instantly delivered.
Really, you need to sell something that pre sells your opportunity and the idea of striking it rich in Network Marketing. You should sell something Network Marketing related. A course, membership program or a short report on building a business. Or maybe a webinar series, any high quality information product that your subscribers will thank you for. I believe that you should sell one of your own products. But since you probably don’t have your own product, you can sell someone else’s.