How To Build Author Rank
A few days ago I wrote a post about Author Rank.
If you haven’t read the post, Author Rank is essentially Google’s new strategy for ranking content based on WHO published it and their credibility, not just how many links the content has.
Author Rank has been in the works for a long time now, and appears to be successfully implemented. Over time it’s only going to become a more integral part of Google’s overall search engine algorithm.
We’ve all heard about Google Authorship right? (I even wrote about it here)
Google Authorship was a kind of short term craze a few months back. Google Authorship was essentially connecting your website with your Google Plus profile. After doing so, your Google Plus profile picture would be displayed next to your website in search results.
The benefits were obvious, more visibility and higher click through rates. Google Authorship was a no brainer for everyone, but did we really step back to think about what we were really doing?
Really, we were putting an identity (persona) to our site and participating in Google’s Author Rank scheme. Now Google knows who owns A LOT of websites online and who publishes individual articles on them.
The idea is every person or ‘G+ identity’ will have an an author rank or score, similar to Page Rank. PR is a public metric which ranks every page on the Internet and gives them a score out of 10. Right now we can only assume Author Rank is the same thing, and every author will be given a rank out of 10 or perhaps 100.
The higher your score, the more trustworthy your ‘author stamp’ will be, so whenever you publish an article on a site which your G+ profile is linked to; Google will reward that piece of content with high search engine rankings; with or without tons of backlinks.
It makes a lot of sense for people creating real high quality content. In the past you could spend 10 years getting a site of yours to obtain Page Rank 6 and a lot of authority. If you were to start a new site, you would be starting from scratch with zero credibility all over again.
With Author Rank however, you could instantly link your identity to the new site. Google would then see it’s the same guy who runs the super authoritative PR6 site who started this site; so ‘this new site must also be trustworthy, let’s give it some instant credibility/juice’.
You can think of your Google Plus Profile as your ultimate Internet hub; and if you want to take advantage of this, you should start building Author Rank now.
What Makes Up Your Google Author Score?
Right now, Google Author Rank metrics are just a theory; but they’re backed by a lot of proof. So any metrics are pure speculation. With that said, this is what most likely contributed towards your Google Author Rank:
- Audience Size – First and foremost, a huge factor will inevitably be audience size. This means the number of people who have you in their circle. The people in your circles will also come into this, and the quality of those connections i.e. are you connecting with other G+ users in your space?
- Participation – This means the stuff you are posting on Google Plus. Are you posting images, videos and text? Are you creating your own content and sharing it, or just re-sharing other authors’ content? Things like comments on your posts and your posts on other content will come into this. As well as the number of replies your comments get. All these factors show Google how much of an authority figure you are in your niche.
- Interaction With Content – How you interact with other people’s content will most likely contribute to your Author Rank. This is basically your comments and people’s reactions to them. Are people +1′ing your comments?
- Authority On Other Networks
- Average Page Rank Of Author Content – Using the old school Page Rank metric, Google could possibly look at the average PR of your content. PR is a good measure of a page’s popularity. The more links it has, the higher its PR.