How To Build A Sales Funnel (Part Three)
This is part three of “How To Build A Sales Funnel”, to read part two click here.
6. Create High-End Product Email List
Next you want to setup a third email list. This is the list mid-range customers should land on when they purchase the mid-range product. This list should be designed to sell product 3, your high-end product.
Again, it’s exactly the same process. Just deliver value via free content, build rapport and pre-sell your high ticket product before pitching it.
7. Manage List, Build Rapport + Send More Offers
Every time you sell a product, make sure the customer gets transferred to a list where you can upsell them more stuff. When a subscriber buys a product, they are at their peak; meaning they’re very likely to buy something else from you.
You want to design a short follow-up series for new customers designed to sell them any product upgrades etc. Managing your list is the easiest part. With a tool I’m about to mention, you can automate the entire sales funnel from low-end to high-end.
You send traffic to a capture page. Your capture page sends targeted leads in one end of your funnel and if your emails are effective; the subscribers will automatically become low-end customers. The low-end customers will automatically become mid-range customers and the mid-range customers will become high-end customers.
The whole system can be automated. The delivery of content and promotions, 100% through follow-ups via your autoresponder account. This is the ultimate way to build your online business. The fundamentals are always the same.
- Create A Hot Offer
- Build A List
- Build Rapport
- Sell Em Some ‘Stuff’
- Sell Em Some More Expensive ‘Stuff’
In this post I’ve explained how to setup a very basic sales funnel for any niche. The basic funnel requires 4 email lists, 3 products and a free offer. One for free subscribers, or people who haven’t actually bought anything. One for low-end customers, one for mid-range customers and one for high-end customers.
Building out a funnel like this with 3 products shouldn’t take more than a month of your time. I wouldn’t personally start building a new list without 2 offers. If you start building your list with just 1 low-end offer, you’re losing out on a lot of ROI. When a subscriber buys your low-end product, that’s when they’re most likely to buy your mid-range product, you have a short 1-2 week time frame when they are still in buying mode.
Which is why it’s essential to have a second offer to follow-up with. With all of this setup, subscribers should ‘graduate’ automatically to your low-end list, low-end buyers should ‘graduate’ to your mid-range list and mid-range customers should ‘graduate’ to your high-end list.
Each list should have a series of follow-up emails. If a customer or subscriber has been on one list and received all of the follow-up emails without making a purchase; you need to move them.
You don’t want leads sitting on a list just because they didn’t buy one of your core funnel products. That’s wasteful and unproductive. After subscribers have received all follow-up emails from the list they’re on, they should automatically be moved to another list. This is where it gets interesting.
You create another “Base” list. The base list will only have people on it that have received all follow-up emails. These are the people you can sell anything to. Affiliate products, launches, whatever you want. You can automatically transfer subscribers and do everything else I talked about here with a tool called Aweber Pro Tools.
Aweber Pro Tools makes this entire sales funnel strategy possible. Without it you can’t automatically transfer subscribers to different lists. To re-state everything I’ve said; with all of this setup you will have a sales machine. You put leads in one end and get high-end customers out the other.
Ultimately you end up with a bunch of customer lists and a main ‘base list’. All you want to do with your base list is use the same strategy. Create some pre-sell content, then hit them with a pitch. Do it every couple of weeks and you’ll inevitably make a lot of money.
P.S. Leave me your thoughts, comments and questions.