How To Build A Community And Increase Blog Traffic
This is the second part of my post “How To Build A Community And Get More Blog Traffic
“. I didn’t want to bore anyone with a 2000 word blog post, so I thought I would break it down into 2 easy to read posts. Here’s the second part and if you haven’t already read part one, click here…
Building The Community
There are 2 strategies I use every day in my business to build my blog’s community. They are:
- Email Marketing
- Social Media
Let’s start with email marketing since it’s the first thing you should learn about when growing a community. What builds community is lots of the same people reading your blog posts, commenting and sharing them. The biggest blogs in this niche have 100,000+ people who read every other blog post they publish. With that staggering number of readers commenting and sharing their posts, their traffic generation is taken care of. That’s where social media comes into play for me; my community sharing my posts on their favorite social networks.
So to begin with; you need to use Aweber or another autoresponder to start building your list of blog subscribers. You can market your list as your “blog newsletter” or anything like that. Just stick an opt-in form in your blog’s sidebar and add a popup if you want to increase conversions. Once you have your opt-in form/s in place and the traffic is flowing, your list of subscribers should naturally start to grow.
Now all you have to do is email your list every time you publish a new blog post. Email them telling them about the post you just wrote, ask them to read it and leave their thoughts in the comments. Doing that is the first stage of building a community and growing your blog to new heights. Let’s say you get 200 visitors a day, you should get at least 10 subscribers/day out of the 200 people visiting your blog. That’s just 5% and with a good opt-in form not hard to achieve whatsoever.
So over the course of 3 months, you should have around 1000 or more subscribers. Let’s say you have 1000 email subscribers and you publish a new post. Straight after you email your list about it around 600 of them turn up to read your post. That’s 600 souls checking out your new post. Think how many of them will leave comments and share your posts after they’ve read a couple of them. Powerful stuff!
Next is social media. This isn’t normal social media blog promotion stuff; this is email marketing social media stuff. Completely different “stuff”. Hundreds of millions of people use Facebook and Twitter along with many other social networks. For the sake of this post, I’m only going to talk about Facebook and Twitter. To increase engagement and grow your blog community on a huge scale, connect with your subscribers on the two social networks!
The concept is simple. You’re tripling the chances of your subscribers reading your posts. You should already be sharing your blog posts on Facebook and Twitter. If you’re not then go ahead and start doing it. Whenever you do share your new blog posts on Facebook & Twitter, your friends/followers on the two social networks will see that you’ve shared the post.
Therefore many of them will click through and check it out. So by connecting with all of your email subscribers on the two most used social networks, you’re tripling your chances of them reading your latest stuff. Not only will they see your blog post in their inbox, but in their Twitter feed and on their Facebook wall. After seeing the same blog post title on the 3 sites they probably use most – they won’t be able to stop themselves from checking out your post.
Why do you think they play the same adverts over and over again on TV? It’s because large companies know it’s not just the volume of people who see their ad/s, but the frequency. In other words… The more times people see something, the more likely they are to check it out. Usually after the first or second time a person sees or hears something, they subliminally desire to learn more. Cool stuff I know!
P.S. Put your name and email in the form on the right for more cool blogging tips, tricks and of course secrets! Also – leave me your thoughts, comments and questions below.