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How To Build A Community And Increase Blog Traffic

Increase Blog Traffic

This is the second part of my post “How To Build A Community And Get More Blog Traffic
“. I didn’t want to bore anyone with a 2000 word blog post, so I thought I would break it down into 2 easy to read posts. Here’s the second part and if you haven’t already read part one, click here

Building The Community

There are 2 strategies I use every day in my business to build my blog’s community. They are:

  • Email Marketing
  • Social Media

Let’s start with email marketing since it’s the first thing you should learn about when growing a community. What builds community is lots of the same people reading your blog posts, commenting and sharing them. The biggest blogs in this niche have 100,000+ people who read every other blog post they publish. With that staggering number of readers commenting and sharing their posts, their traffic generation is taken care of. That’s where social media comes into play for me; my community sharing my posts on their favorite social networks.

So to begin with; you need to use Aweber or another autoresponder to start building your list of blog subscribers. You can market your list as your “blog newsletter” or anything like that. Just stick an opt-in form in your blog’s sidebar and add a popup if you want to increase conversions. Once you have your opt-in form/s in place and the traffic is flowing, your list of subscribers should naturally start to grow.

Now all you have to do is email your list every time you publish a new blog post. Email them telling them about the post you just wrote, ask them to read it and leave their thoughts in the comments. Doing that is the first stage of building a community and growing your blog to new heights. Let’s say you get 200 visitors a day, you should get at least 10 subscribers/day out of the 200 people visiting your blog. That’s just 5% and with a good opt-in form not hard to achieve whatsoever.

So over the course of 3 months, you should have around 1000 or more subscribers. Let’s say you have 1000 email subscribers and you publish a new post. Straight after you email your list about it around 600 of them turn up to read your post. That’s 600 souls checking out your new post. Think how many of them will leave comments and share your posts after they’ve read a couple of them. Powerful stuff!

Next is social media. This isn’t normal social media blog promotion stuff; this is email marketing social media stuff. Completely different “stuff”. Hundreds of millions of people use Facebook and Twitter along with many other social networks. For the sake of this post, I’m only going to talk about Facebook and Twitter. To increase engagement and grow your blog community on a huge scale, connect with your subscribers on the two social networks!

The concept is simple. You’re tripling the chances of your subscribers reading your posts. You should already be sharing your blog posts on Facebook and Twitter. If you’re not then go ahead and start doing it. Whenever you do share your new blog posts on Facebook & Twitter, your friends/followers on the two social networks will see that you’ve shared the post.

Therefore many of them will click through and check it out. So by connecting with all of your email subscribers on the two most used social networks, you’re tripling your chances of them reading your latest stuff. Not only will they see your blog post in their inbox, but in their Twitter feed and on their Facebook wall. After seeing the same blog post title on the 3 sites they probably use most – they won’t be able to stop themselves from checking out your post.

Why do you think they play the same adverts over and over again on TV? It’s because large companies know it’s not just the volume of people who see their ad/s, but the frequency. In other words… The more times people see something, the more likely they are to check it out. Usually after the first or second time a person sees or hears something, they subliminally desire to learn more. Cool stuff I know!

In Prosperity,

David Wood

P.S. Put your name and email in the form on the right for more cool blogging tips, tricks and of course secrets! Also – leave me your thoughts, comments and questions below.

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13 comments
Mr.Ven
Mr.Ven

When you want to increase subscribers count, Popup based subscription forms are good (there are lot of wordpress plugins available). At the same time, when you have giveaways say an ebook to the reader then subscription rate definitely increases. It is a slow process, however it helps for the long run to build a community of blog readers. Thanks.

Paul Conti
Paul Conti

Hey Dave, I have been blogging for the first time 75 days ago. The first 25 days was ramping up for the big back link game. I'm at about 3,000 to 4,000 back links perday. How long will it take to get the leads to start knocking? I understand that once my pipeline grow I can start selling the stuff that make dreams a reality. Is there anything more I can do until then.. I have joined empower, MLS, and Numis, but I need the bodies to turn into bucks. LOL Thanks

Ron Deering
Ron Deering

As always you have hit it right on the mark... Thanks David.

Yaisa Hagood
Yaisa Hagood

Thanks David for sharing this information. Two simple yet powerful strategies.

moneca yardley
moneca yardley

hi david...i am having problems with filing my posts...i write the article and post it but is is freezing and only posts the title and none of what i put on my blog. this is my first day with the program...any suggestions.

Lisa Mason Minter
Lisa Mason Minter

Definitely agreeing with you and Tanisha. Facebook and Twitter are definitely the largest two players in Social Media..and the best part is that it's FREE. Repetition breeds success.

Adam Boyd
Adam Boyd

Dave. Bro. I'm a loyal follower. I love your stuff. I use your strategies. But, I'm realizing that nowadays it takes a lot more work to scape together leads with a blog. Everyone is doing it. When you're new, How do you make your list one that people want to join considering there are so many out there? Do you keep it simple with the "join my newsletter" approach, or do you go for creating a bootcamp or something like that?

Michael Burns
Michael Burns

Facebook works great getting readers to my blog posts. When I share my posts on Facebook I usually get around 20 likes and few comments rather quickly. Nice one Dave.

Tanisha Ajokatcher
Tanisha Ajokatcher

forming face book groups and engaging the audience and turning them into subscribers is great a way to grow your list...thanks Dave

davidmwood
davidmwood

Moneca - not sure and if you watch/read some more of my stuff - you'll know I don't answer tech related questions. If you're having problems with Wordpress - ask your hosting support team.

davidmwood
davidmwood

They are both very different strategies. The join my newsletter approach only works if your content is second to none and your blog is attractive (design wise). Most of the big blogs out there use the newsletter approach. As their content is fantastic, the reason visitor's subscribe is because they want updates on new blog posts... To build a marketing list - one that you sell to on a regular basis use the bootcamp strategy. I would put together a really good PDF report and offer it via an opt-in form in the sidebar + a popup. Then you can have a full product as an OTO after people read the report or just promote a funded proposal etc. It's hard to make your list THE ONE - the only advice I can give you is to be unique. Cool graphics, downloads and Wordpress themes will only get you so far. To make your list "sticky", good copywriting and a unique identity will do it.

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