How To Build A Blog – 5 Lessons I learnt Along The Way
As I woke up this morning, I went over to make a cup of coffee and I began thinking about my blog. About my blog and how it has been a major part of my online success. Seriously, without this blog I’d probably still be writing articles for EzineArticless and failing in my business. Thankfully, I learnt the ways of the Jedi and slowly built this blog that’s practically taken over my niche… sort of. Anyway, building your blog can be really tough and overwhelming at first.
Even if you do manage to create your blog successfully, you’ll still run into a ton of obstacles in the first couple of months. So here are 7 crucial lessons I learned that allowed me to build a highly successful blog.
1. Be Unique!
No shit Dave, why don’t you just tell us how to install WordPress? LOL, I know this one’s “fairly” obvious and all but, it’s just so powerful. I can’t stress this one enough as it can make a dramatic difference to how well your blog does. If your blog is just like every other in your niche, you won’t do surprisingly well. I say surprisingly because if your blog has a unique angle, you will in fact do SURPRISINGLY well. The biggest shift that happens when your blog is unique is that you’ll start getting repeat visitors and lots of referred traffic. I’ll talk more about repeat visitors in a minute as they’re crazy important. I know it’s hard to find a unique angle to differentiate your blog and content from your competition, but it’s doable.
2. Quality V.S. Quantity
This one’s vital. Quality does in fact beat quantity 100 times over. Now this doesn’t apply when you’re just starting out. As when your blog is brand new, quantity is far more important. As you need to get all the content out there as fast as possible which should result in fast traffic. As the truth is the search engines don’t give a crap about the quality of your content (pretty much). They do to some degree, but as long as it’s X amount of words, has no spelling or grammar mistakes and is 100% unique, they don’t care. They don’t care how perfectly worded or structured your sentences are.
So in the beginning quantity beats quality. As the more content you publish, the more rankings and traffic you’ll get. Then later on when you’ve got an established blog like this. Quality is far more important. So if you have 5 hours per week to spend on creating blog content… You’re better off putting 5 hours into one magnificent piece of content than 5 average ones. As 1 magnificent piece of content will produce repeat visitors, where as lots of average content will produce more traffic. You need to find the perfect mix.
3. You Can’t Do Everything
This one took me a long time to realize. I actually wasted far too much time trying to do everything myself when I got started. Now it’s my belief that if there’s anything at all that I don’t feel comfortable doing… I’ll pay someone else to do it. Even if I’m comfortable doing it, if someone can do a better job than I can, I’ll outsource it. Don’t fart around doing tech stuff like designing a theme or learning html when there’s plenty of people around who will do all that for you. We all have our own skill sets. I specialize in certain areas and completely suck in others. You have to realize that you can’t do everything yourself and you do in fact need help. (Outsource)
4. Repeat Visitors Are Key
Some people say that you only ever have 1 chance to profit from your visitors. When really… that’s utter nonsense. The truth is that the more times a visitor returns to your blog, the more like he or she will opt in to your email list and buy your stuff. It’s common sense really. The more times someone is exposed to your opt in form, the more likely they’ll join. I’ve had people not join my list until the 8th time they’ve come to my blog. How do you gain repeat visitors? Simply by producing high quality content. If your repeat visitors aren’t increasing in numbers, your content isn’t good enough. It’s as simple as that.
5. Google Comes First
Recently, I’ve been expanding my traffic sources and my blog receives traffic from hundreds of different sources. Above all, is almighty Google. Although, my social traffic is creeping right up behind it… Still, the majority of my traffic comes from Google. After Google is social traffic and then referrals from article directories, web2.0′s, bookmarks, blogs and a load of other places. Overall most of my traffic comes from the search engines so good on & off page SEO is vital or your blog will fail full stop.
P.S. If you’d like to learn more ninja blogging tips and tricks, fill out the form and join my list below this post. Also, feel free to leave me your thoughts and questions in the box below!