How To Boost Subscriber Responsiveness
As marketers, we all know how frustrating it can be to see our open rates slowly decline.
It’s one of the tough challenges we have to master when building a list, keeping subscribers active and responsive.
Here are 4 strategies for boosting subscriber responsiveness.
1. Connect On Social Networks
We all know that social media is the future of the Internet and Facebook along with many other related sites are freaking huge. In fact, people spend dozens of hours on Facebook every week. Why?
Well because it allows them to interact with their friends and see what’s going on in their social circle. By connecting with your subscribers on social networks you’ll interact with them on a more personal level resulting in them being far more likely to open your emails.
I don’t do this personally, I have $7/hour assistants do this stuff for me. I try and connect with every subscriber on Facebook, Twitter and LinkedIn. Those are 3 huge social networks that most people spend their time.
Facebook is just a no brainer, it’s almost guaranteed that 90% of your list is on Facebook and they check it daily. Twitter and LinkedIn are also huge, but no where near as important as Facebook. Nevertheless, they are great places to connect with your subscribers and build more meaningful relationships. To begin with just focus on Facebook.
You should create separate accounts for this. Make sure you upload a picture of yourself, fill out your bio and any personal information required. Then simply search for your subscribers and gradually add them.
When you reach friend limits, just create more accounts. What you want to do is automatically share your email broadcasts on these Facebook accounts. In Aweber or any other autoresponder you have the option to automatically share broadcasts to social profiles.
Doing this, your subscribers will see your broadcasts on Facebook, Twitter and also be getting them in their inbox. Resulting in more responsiveness.
If using Aweber, on the Aweber broadcast page, if you scroll down below the text box where you input your email you’ll find social sharing options. Click “Enable Sharing/ Social Media”. Connect your Facebook and Twitter accounts which only takes a few clicks.
Its a powerful strategy that’s easy to take advantage of. Outsourcing this is seriously worth it.
2. Ask Questions
Boositng responsiveness is all about interacting with your subscribers. 99% of the time, subscribers just read your emails and close them. They rarely reply, and if they do they never get a response.
Sometime during your follow-up sequence or with a short broadcast, create an email with the intent of getting replies from your subscribers. State that you’d like to hear from your subscribers and ask them a few personal questions.
It’s one of the best ways to really connect with your subscribers.
3. Call Avid Readers/Customers
Hardly anyone actually does this.Calling up your subscribers is as far as you should go. It costs time and money to do it. But sometimes it’s more than worth it. Always checkout the analytics of your emails. Over time you’ll notice people who’ve opened the last 20+ of your emails.
They are the life blood of your business, true loyal followers. Most of the time subscribers or customers are shocked when they hear fro you directly.
I don’t really advocate calling up subscribers, as if you know how to generate leads it’s not necessary. However if you’re in a business where repeat purchases are important to you; calling up customers is an excellent tactic.
Simply call them, ask them how they’re doing and how you can help them. Near the end of the call, you can pitch them some 1 on 1 coaching with you or refer them to one of your products that you believe will help them directly. Even if you don’t sell something over the phone, they’ll still become life-long customers – almost every time.
P.S. Leave me your thoughts, comments and questions below. Also opt-in to the email list on the right for more email marketing tips, tricks and secrets.