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Google Page Rank: How To Increase Page Rank

One of the biggest Page Rank misconceptions is that a link from a high Page Rank site is in fact a high Page Rank backlink. PR is given to every page, it’s not site wide. So if you want high PR backlinks, you need links from the exact pages with the Page Rank.

Whether it be high Page Rank home pages or internal pages. All high PR sites will have high PR internal pages. Page Rank flows through all live links. It’s distributed throughout your site, but not evenly unless you manipulate it. The fastest way to increase your Page Rank is to manipulate it on-page.

An SEO Silo is perfect for retaining your site’s Page Rank and evenly distributing a large “portion” of it internally. If you want your home page to keep all the PR, limit the number of outbound links as well as internal links.

SEO Silo

With all out bound links, it’s a good idea to add a no-follow tag to them. A no-follow tag will tell the search engines not to follow the link or funnel any Page Rank its way. So remember the more pages your site has, the less PR your homepage will retain and the less Page Rank each page will receive from the home.

If you go out and build 10,000 PR1-4 backlinks to your home page, it might get a Page Rank of 5. If then your site has 10 pages, each one might become a PR3-4. On the odd occasion your internal pages will have the same or greater PR of your home page.

If any of your internal pages have a greater Page Rank than your home, sort it out. You need to channel that precious PR juice back to your home page by using a link to it and eliminating/no following any others.

So how do you increase Page Rank?

There are many ways to increase the Page Rank of your site, but I’d say there are only two practical tactics:

  1. Close The PR Holes
  2. Build More Links

The first thing you can do to increase the Page Rank of your site is to close the PR holes. If you have any external links, you have holes. They are like leaks in your massive pool of PR juice.

To close up the leaks either get rid of the external links or use a simple no-follow tag (rel=nofollow). That will immediately give your site a boost and help preserve its precious Page Rank.

The obvious second strategy is to build more links. Build a diverse range of backlinks. Don’t just focus on high Page Rank backlinks, that’s unnatural. You need to build a steady flow of links from all kinds of link building techniques to create a somewhat natural link profile.

Along the way you’ll obtain crazy amounts of PR juice and boost your site’s Page Rank score. To get fast PR results, focus on high PR blog commenting and building high quality web2.0 sites (build the web2.0’s, add lots of posts and backlink them). Guest blogging and other strategies work too.

That just about covers Page Rank and all you really need to know.

In Prosperity,

David Wood

P.S. Leave me your thoughts, comments and questions below. Also opt-in to the email list on the right of this page for more cool SEO tips, tricks and secrets.

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10 comments
StockMonkeys
StockMonkeys

I don't know about the idea of getting rid of external links.  I don't know that it is wrong but it seems contrary to the how the Internet and major sites function.  ArsTechnica, CNNFN, and others have multiple external links in their posts and they are "clean" links meaning nothing else but the href, or maybe a target="_blank".  It just doesn't seem like an appropriate move.

connectmediadk
connectmediadk

Its directly WRONG.In 2009 Google changed the Pagerank algorithm, so linkjuice is stille passet throught a nofollow link. It flows out in "nothing".So your smart "Close the hole" and no external links, is wrong.

hidehub
hidehub

Thanks its a great post. I always looking for how to increase my site rank. hope it will help me.

Matt
Matt

what makes you think that legitimate links to sites (like your facebook & twitter profiles pages) would actually create a leak? Isn't this the purpose of the way the web was set up? I find it hard to believe that a small number of relevant, related links would decrease a site's PR score.

Micah
Micah

As interesting as this is, i think people tend to put to much focus on PR. You can rank page on google with out having to worry about PR. It really doesn't affect your rankings. Just no follow affiliate links with a free plugin link pretty link, and focus on delivering high quality, relevant content. Do a little keyword research, a little SEO and you are good to go.

Daniel Nathan@composite doors
Daniel Nathan@composite doors

I still have some doubts about its effectiveness but I guess I should give it a go to see if it will really improve my PR

Christopher @ This That and The MBA
Christopher @ This That and The MBA

As a new site owner this is very useful. I hope my blog gets some PR love during the next google update. If you are bored and have some time check it out and drop some suggestions!!!

Milena Samey
Milena Samey

Thanks for the advice. I've been trying to SEO my website for a while, but my pagerank is still at 0.

davidmwood
davidmwood

Yes... There are many exceptions to the rule. It's just much easier for beginners to wrap their head around the bucket with holes concept. Where your site is the Page Rank bucket and external links are the holes.

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