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Four Shocking Black Hat SEO Secrets

Black Hat SEO, sounds like a crime doesn’t it? Well it might not be illegal, but within the Internet Marketing crowd, it’s always frowned upon. I just wanted to clear the air about Black Hat SEO and I wanted to tell you that’s it is in fact totally ok!

Yah, it turns out that it doesn’t actually damage your site’s reputation and most importantly rankings. Its shocking news I know. I’m just kidding, but it’s probably surprising to some of you. Seriously, what’s up with everyone thinking Black Hat SEO is unethical or something? It’s not, it’s the way forward and the future of search engine optimization. Well, more like the present but you understand.

So here are some shocking facts about Black Hat SEO that will absolutely stun you!

1. It doesn’t damage your rankings and or site reputation. (unless abused)

2. It absolutely CAN sky rocket your site’s rankings and traffic flow.

3. The only reason you’ve been deceived about it being unethical or potentially dangerous is so the SEO guru’s can dominate the damn Internet while the white hatters struggle and wonder why their traffic is stagnant.

4. BILLION dollar companies started using automated link building software WAY before us marketers even heard of the term black hat.

So, judging from those facts you should be able to understand exactly why you’d be stupid not to take advantage of this magically thing called Black Hat SEO. But first, what the heck is it? Well…

It’s usually referred to as an unethical way of cheating the search engines into ranking your website. Or otherwise referred to as spamming the Internet. When really, it’s just automated link building. It’s taking normal link building methods and using technology to automate them. I.e. Using software to automatically create accounts on websites, post unique content which links to your site and so on.

Anyway, the whole point is that I am sick and tired of people calling this an unethical way of building backlinks. When the truth is that almost ALL good marketers are using Black Hat SEO to build backlinks on a large scale. As it’s their only option if they want to compete among the millions of Internet Marketers out there.

(Quick sidenote: I know some of you will think some of this article is incorrect, but I’m speaking from experience here. With my 50+ websites all on page 1 for their keywords, I actually do know what I’m talking about when it comes to SEO. Manual SEO does work and it can be really effective. Manually writing and submitting content out there, creating link wheels, mini-nets and so on. I’ve tried it myself and done pretty well with manual SEO. The purpose of this article is to teach you that you can use technology to automate GOOD SEO that complies with search engine terms.)

So why is this relevant? Well because I still see people manually building backlinks to their content which results in page 5+ rankings and basically no traffic whatsoever. So if you’re one of those people, it’s time to change. It’s time to stop mucking around and start taking advantage of automation. Now there’s basically good Black Hat SEO & bad Black Hat SEO.

The bad is creating thousands of user accounts and spamming sites to death with duplicate content directly linking to your sites. That’s one approach some people take, and sometimes it seems to work. The whole thing about Black Hat SEO getting you banned from search engines is sort of crap. Yeah, there are people who’ve been “banned”, de-indexed and placed in the mythical sandbox. So is it all true?

To some degree. Sites getting banned, de-indexed and “sandboxed” actually happens often due to people abusing automation. As sure, if you take a brand new website and spam a billion blogs with comments all at once. That might get you temporarily sandboxed. But, what you have to realize is that you must leverage technology. Like there are tools out there that you can use to create user accounts on article directories, blogs, web2.0s, forums and more. The same tools allow you to submit content and links to those sites automatically.

For some weird reason, that automation is being called unethical and against the rules. Truth be told, it’s just smart marketing. Why do things by hand when you can literally programme software to do it for you?

Speechless? I hope so…

Anyway the point is that you can unleash the fury with a few tools. Just be careful about building too many links too quickly or putting bad quality content out there. The problem with Black Hat SEO is that it can be easily misused. Literally by stealing content, doing 1 click spins and submitting it to several thousand sites in one go. Then there’s the smart way…

Writing good content, manually spinning it and making it completely readable. Then slowly submitting it to directories, web2.0s, press release sites and so on over a period of time that looks natural. It’s not about gaming the system, it’s about cutting corners, saving time and getting better rankings a lot faster. I’m sure you’ll here SEO companies tell you different, that you’ll be banned from Google in a few months.

I’ve heard a ton of guys say that, but I also know SEO professionals who use every tool, software & blog network under the sun. Google has actually devalued countless black hat techniques. The reason being because idiots are taking major advantage of them to sky rocket their rankings. BUT, only for a short period of time before being penalized. Google is 100% on to black hat techniques, so I say use what’s allowed. White hat SEO companies manually write and submit articles to directories and web2.0s, they also strategically link them together creating a flow of link juice to your website. So there’s no reason not to use a few tools to legitimately, automate the process of GOOD SEO and building QUALITY backlinks.

I’m generally a white hatter, I do everything according to the rules as it would be stupid not to. BUT, search engines say you’re allowed to build links to your own sites. So why not speed up the process by leveraging a little something called technology?

In Prosperity,

David Wood

P.S. Feel free to leave me your thoughts, comments and question in the box below. And if you want to find out exactly how I manage to dominate the search engines and generate thousands of daily visitors, put your email in the form on the right.

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18 comments
SEO Cyber Psychopath
SEO Cyber Psychopath

Google - Black Hat SEO Cyber Psychopath

 

You'll find an Orange County, CA Insurance Broker lady is main suspect behind blasting 'anchor-tagging' her enemies names to 1000's of PORNOGRAPHY video's around the world.  The Black Hat SEO Cyber Psychopath is also sending their full names out in blasting to other sites.   This has caused hosting companies and web site owners tremendous amount of time to clean up.   The Black Hat SEO Cyber Psychopath is going to have ALL internet rights to communication of speech taken away !  Keep this up and all global cultures will loose internet freedom. 

Scott Manesis
Scott Manesis

Dave, This is a pretty damned interesting topic and one of much debate for sure, but you have never been afraid to take a little heat. I suppose that is part of what makes you an effective leader, so keep on rocking brother. I want to point out that many of the popular internet marketing tools were once considered "black hat" tools. In truth, it is not the tool or what it does that makes it black hat, but it's use. For video marketers for instance, today you couldn't even come close to competing if you are not using software like Traffic Geyser for instance (yes I know there are others but I am using TG as just an example). There is always a risk associated with everything that you don't control. For instance many people have had their youtube channels delted and all they did was use traffic Geyser in a way that is black hat ie: creating several copies of the same video with minor tweaks to the name and length of video and video format...for awhile it worked awesome, then it stopped working...so the work around is dont have TG submit to youtube and carry on as usual. Another "black hat" technique is automated e-mail sending. Otherwise known asemail marketing. what is black hat is that you are white lying to your customers when you put in {firsname_fix} because honeslty, you did not write that single email to that individual but they may perceive that you did. So while this is not purely an evil black hat method, it is in fact black hat under some definitions. But again it depends highly on its usage. It is not black hat to send email to those who request it with your auto responder, it IS if you site scrape all the emails from websites using a site scraper and just start blasting your email to them...that is SPAM and even worse than "black hat". But again that does not make site scrapers black hat. Lets say you are looking for all the chiropractors offices in the state of Texas...that same software can go and gather that info in mere moments, where manually it would take forever. Automation is a must to compete in todays marketplace. There is no getting around it for sure. It's all in HOW you use it as you mentioned in your post that is stirring up the pot. ~Scott Manesis

Dan Cristo
Dan Cristo

Jamie, You say, "Natural SEO is BS in today's times." That's just not true. You are speaking from your experiencing trying whitehat SEO in your niche and failing. I'm sorry, but your lack of success doesn't mean that whitehat SEO doesn't work. It just means that you couldn't get it to work. Look, you can submit your spun content to article directories and content repositories all you like. Do you know what happens to these article directories and content repositories over time? You guessed it. They get saturated with spun content. After a while, visitors get a little tired of reading the same content over and over and they stop spending time there. You've devalued these sites for users and search engines have already followed suit. There are plenty of white hat methods to build links with. Some of the worlds largest brands pay top dollar to tap into that knowledge. You can argue that blackhat tactics still work, and several do, but don't pretend that they are risk free and don't pretend that whitehat is ineffective, because most of us with any credibility in the industry will disagree with you.

Dan Cristo
Dan Cristo

Jamie, Thanks for your comment. First off, Alexa rankings mean nothing. But if you must compare, my most recent website has an Alexa ranking of 953 in the US and 6,000 globally in under 5 months. It has hundreds of inbound links all created naturally as well. Who are these "countless SEO professionals" you mention? Are you talking about part-time webmasters who do SEO for their friend's website, or are you talking experts who are employed full time in-house or with an agency to do SEO for brands? I'm going to guess the former. If it is the later, please leave some citations. I could see it if everyone in your industry, which seems to be "Making Money Online", uses blackhat tactics to secure rankings. Some industries are just more spammy than others which makes it near impossible for legit tactics to work, but that doesn't mean you won't get penalized at some point. The more you talk to credible experts within the industry, the more you'll hear them regret the short cut methods you are so fond of. Instead, they innovate and develop new ideas and tactics that work just as well, but don't carry the hefty risk some of the older tactics do. You are entitled to your opinion, but it doesn't mean it's correct, and it doesn't meant it's reflective of those in the industry who do this as a profession.

Jamie
Jamie

I just thought I should add to the discussion by saying Dave... you're absolutely correct. Dan runs an SEO business, which must involve link building. Is he really saying he doesn't "artificially" build a single backlink? I've personally talked to countless SEO professionals who will all disagree with Dan. They all write and spin content. They all submit their content into blog networks, article directories and web2.0 sites. The majority of them use automated tools to do the work. Let's take a look at your statement: "As for links, there are tons of great things you can do to attract links to your website without artificially creating them." (utter shit) Every SEO company under the sun that I've personally come across use link building as their primary strategy of ranking websites. Sure, on page SEO works to some degree. And... There are 'some' ways to attrack links without artifically creating them. But can you really rank for super competitive keywords with naturally attracted backlinks? Certainly not, 99% of the time. Unless you're a real authority like Wikipedia which is the go to website for solid information, you're not going to get enough natural links. Sure, you could do link exchanges and all the other traditional link building strategies, but they hardly work. Come on, everyone uses automated link building tools. Only the fools don't and I can bet that the guys who do get far more traffic. Link popularity is the largest factor in search engine algorithms. Sure, you could argue with that. There's dumb on page stuff, internal linking etc, domain authority and other crap. I'd say from my personal results and 60+ sites I've ranked for a lot of tough keywords, link popularity comes first, then domain authority. After that comes the on page stuff and other white hat strategies. The truth is that if the sites you're competing with artificially build links, you have no choice but to do the same. Dan, sorry but I don't think you actually know what you're talking about. Maybe you do, and maybe you get good results. But saying that everyone's going to get banned from the search engines, sandboxed or de-indexed is utter crap. It's just crap and that's the end of it. Sure, people who abuse blackhat SEO can get into trouble, but we're just automating the process of building high quality, 1 one way backlinks. From multiple sources and different IP's making it look completely natural. Moral of the story, listen to the guy who has an Alexa of 12,828, 3,546 in the US!

Anoop Menon
Anoop Menon

There is a lot of controversy about whether Black Hat SEO is really "bad" in the ethical sense.

Terry Tiessen
Terry Tiessen

I love the lively discussion, and in my humble opinion you are both correct. I personally draw the line at, if I am not adding to the overall value of the web, then it is black hat. There is some great software that is a time saver, but not a drivel peddler, and some not. As an example to show what I mean, a software that finds relevant blogs with good ranking for you to comment on is a great tool, but, if that same software posts a automated comment "nice post" or some drivel like that, on each of them, then it is not ethical. Likewise, what David was saying about badly spun unreadable articles as opposed to writing legible variations on your awesome content to get indexed back-links is fine as long as the content is helpful and adds to the wealth and integrity of the Internet. Thanks, Terry Tiessen

David Wood
David Wood

Nuttakorn - as I attempted to point out in an earlier response (my own comment was deleted on accident) ALL SEO, other than very basic on page optimization and social integration is an attempt to manipulate search engine rankings, and therefore - in Google's eyes, against the TOS and thus Black Hat. If your attempt is NOT to manipulate rankings, then by definition - what is the point of SEO? There isn't one. I'm a bit of an enigma - because not only do I get a whole bunch of social traffic (about 85% of my traffic is social) I also get more traffic than every single SEO expert I've ever met in my life, with my only link building strategies being completely ethical - - the real point is - 'Black Hat' is anything that is using anything other than 'natural' linking, which pretty much encompasses 99% of SEO strategies.

Nuttakorn
Nuttakorn

Disagree with this article especially for this statement " When the truth is that almost ALL good marketers are using Black Hat SEO to build backlinks on a large scale. "

Dan Cristo
Dan Cristo

Dave, I'd agree with about 20% of your article. For the other 80%, I just don't think you know what you're talking about. Black Hat SEO is against Google's webmaster guidelines and there are real risks associated with it. Here is an example of JC Penny getting slammed for Black Hat techniques: http://www.searchenginejournal.com/jc-penny%E2%80%99s-black-hat-seo-backfires/27925/ You are right about it not being unethical. There's nothing inherently wrong in using black hat SEO. It's your site, you can do whatever you want with it. However, Google has devalued many black hat techniques. So not only are most BH techniques a waste of time, but Google has also gotten very good at recognizing and penalizing sites that use them. Google is like a cop. They don't pull over everyone that breaks the law. However, if you break the law long enough, eventually you will get pulled over and you'll get a ticket. For some, it's worth the risk. When you work for large brands like JC Penny, it's really not worth the risk. That's why many SEO professionals advise against it. It's not because they use black hat techniques themselves and don't want you too. It's because they have used black hat techniques in the past and have gotten slammed for it. Now people pay them to share their experiences and those are the stories you here from them. Dave, you are an MLM'er. You do it for a living. I trust that you know what you're talking about when it comes to MLM. I do SEO for a living. Believe me when I say that your article is inaccurate. I've got nothing to gain from leaving this comment. You and your readers doing BH SEO doesn't affect me in the slightest. In fact, these types of articles are actually good for many SEOs that do freelance work, as your readers will likely need their services to unban their sites down the road.

Finch morapedi
Finch morapedi

On point dave,how hard can that be? lets drink to that.lol Cheers, ~Finch

Jamie
Jamie

I'm not talking about the Network Marketing/work from home niche. Also, I'm talking about professionals who run SEO businesses. Sure, Alexa isn't everything. I'm sure the site you got to 6000 globally wasn't in a niche as tough as this one. (which is in fact over crowded with spammy marketers) "Some industries are just more spammy than others which makes it near impossible for legit tactics to work, but that doesn’t mean you won’t get penalized at some point." True, which makes it near impossible for "legit" tactics to work. And... in almost EVERY competitive niche... just about everyone is using automated link building. In some niches, you absolutely can attract enough natural links to rank well. Like I've been running a website in the home improvement niche which gets just 20-30 odd natural links a month. Enough for it to consistently rank well, simply because they're are literally no other competitors who know what they're doing. + my people keep borrowing my content and linking back to it. In niches I've gone into where the top ranking websites for my chosen keywords have been naturally attracting links/using white hat SEO. Keywords where the sites have been there for years... I simply slap up a website, publish 10 500 word pieces of content. Spin the content, submit it into a few blog networks and article directories. Then... around 1-3 weeks later I'm ahead of the competition completely. Penalized for submitting good content to article directories and web2.0s etc? Crap... As long as the links you're building aren't spammy, full of dupe content and as if they were naturally attracted, you're fine! Sure, when you're dealing with brands it's a little different. But the fact remains... Automating link building by submitting high quality information, adding to the web, and building links that are as if they're naturally attracted... NEVER going to get you penalized. As you're not even doing anything wrong, as long as your own website is in tact, you're using white hat on page optimization.. you absolutely can artificially build links. Rewind 10+ years and I think you might be right Dan. You said yourself, "which makes it near impossible for legit tactics to work". Every niche is being overcome with marketers. Sure, in years to come Google will crush the real blackhatters... The guys who are using unethical methods to spam the Internet, using dupe content and not providing any value. At the end of the day, Google wants super high quality information that's popular. Give them that content and high quality backlinks, then you're good. Natural SEO is bullshit in today's times. END OF (Opinion MAYBE, but the facts remain)

David Wood
David Wood

Yes - and you're right Terry, from a philosophical perspective - all I would say is that - what do the companies that own search think about what you're doing? And, if they like what you're doing - does it still work well? Unfortunately, there's a constant battle between marketers and search - search companies impose rules to protect searchers, that makes it harder for new companies to get search traffic. So you've got to be a little inventive if you're a new guy trying to make your stamp on the internet ;) -dave

Dan Cristo
Dan Cristo

Dave, You're creating confusing by using the phrase "manipulating search engine rankings". Any change to a website, be it adding a new page or placing a link to a site is "manipulating rankings". In fact, even the age of a domain can affect rankings - they are constantly adjusting. What makes Black Hat SEO, well, Black Hat, is deception. If you are trying to deceive search by showing them content that users don't see, or by paying money for links that normally would be there - that is deceptive. That is the type of stuff that search engines will pick up and penalize for.

David Wood
David Wood

Dan, I used to think the same way - and then I realized something profound - ALL SEO is black hat dude - every bit of it. Googles terms define 'anything that attempts to manipulate search engine rankings' as against their TOS - Ola and Shola pointed out to me that there is no way to do even remote SEO without it breaking the TOS. What Google wants to see on a site is: 1. Unique, quality content, updated frequently. 2. REAL user interaction 3. Natural linking As long as that happens, sites are fine - here's my challenge - show me an SEO strategy that both works, and isn't 'attempting to manipulate rankings' ;) -dave

David Wood
David Wood

Dan - that's probably true - however, that's not the definition of search companies. Google, as well as the rest of them, don't want any 'strategies' whatsoever other than good on page optimization and high quality content that attracts natural linking - -dave

Dan Cristo
Dan Cristo

Hey Dave, I see you've got your reply posted. Excellent. Here is my response. To say that all SEO is Black Hat because it manipulates rankings is flawed logic. The premise that any changes to a site that affects rankings is considered Black Hat would meant that simply developing a site is Black Hat, as that in and of itself will affect rankings. Obviously this isn't the case. The term Black Hat is reserved for tactics that purposely deceive search engines to manipulate rankings. There are many times when a site can be optimized without deceiving search engines. For example, if a content management system creates tons of duplicate content. Spiders get caught up in that duplicate content and can't access or prioritize the real content. By cleaning up the duplicate content we help search engines crawl the site better which improves rankings. As for links, there are tons of great things you can do to attract links to your website without artificially creating them. For example, you provide value information, tools, infographs, coupons, services, etc. More and more ranking factors depend on the users experience on the site and the quality of content. By improving a user experience and by raising the quality of content on the site you can improve rankings - is this black hat? There are black hat tactics that work, but most of them are devalued. To say that all SEOs use black hat tactics, or that all SEO is black hat is simply not true. If you encourage people to use black hat tactics, then you should make them aware of the risks. As for sites that use only white hat SEO tactics... Wikipedia springs to mind.

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