Facebook Marketing- An Essential Part of Building A Business
Using Facebook as a Market Research Tool
A Facebook group can be used to connect directly to your audience. People can leave feedback at a place that is easily accessible for you to follow and respond to. Facebook is also a great self-perpetuating form of advertising, since it is the users who can repost and link content they like. A good Facebook marketing strategy goes both ways, apart from trying to send messages to your audience, Facebook is a great way to hear what they have to say, and what they like and dislike. Making sure that your company has a good search engine presence and an attractive Facebook page is only the first step. The next step is following your Facebook friends, and researching on their other likes, dislikes, links, and what it is they have to say about your business. Facebook also allows you to post polls and surveys, making it a very good way of directly performing market research among your potential clients. Finding ways to hide a poll within a fun Facebook game or contest can give you an easy source of market information for only a fraction of the cost of traditional market research.
Facebook Can Ensure that Your Content Stays Active for a Longer Time
The Internet has a short attention span. Studies have shown that a link’s average life can be hours, with a sharp spike in popularity followed by a steep decline.Putting up content on Facebook can help keep your company high in search engine results, and Facebook likes and walls are a practical equivalent to content syndication. Most importantly, Facebook ensures that anyone that has ever had a relationship with your business stays in some sort of relationship with your company for the long term. This makes Facebook an ideal way of developing long-term relationships with your client base, competitors, suppliers, and business colleagues.
Setting up a contest was often not practical before the Internet. However, Facebook is especially suited for creating contests and games that can keep your clients coming back. A large percentage of Facebook users use this website mainly for playing Flash games or participating in surveys and contests. An important part of any Facebook marketing strategy will necessarily involve interactive content. Including a fun game to play on your website, or a contest with an attractive prize, will do more to make your clients revisit your Facebook page than any other kind of content you can think of.
Facebook Marketing Is All About Avoiding the Sales Pitch
Facebook is an ideal way of advertising your business and making money through affiliate marketing. Remember a basic rule of business is that people do not like sales pitches. Nothing will drive away people faster than a Facebook page that simply seems like a prolonged sales pitch. You should not spam your Facebook followers with messages or posts, and your Facebook page ideally should include a majority of interesting content. Of course, you cannot sell something without actually pitching it to your audience. However, a good salesman can make a sales pitch without it being obvious. People on Facebook do not have a lot of patience, and all they have to do to escape your sales pitch is click away.
Facebook Marketing for Small Niche Audiences
With the large amount of people on Facebook, finding people that are active within your niche should not be a problem. The Internet, and Facebook especially, offers businesses an opportunity to make niche marketing more profitable than ever before. Most importantly, finding a niche which people are passionate about can result in a lot of free advertising. If you do it right, Facebook niche marketing should ideally provide you with a large number of backlinks from your own consumer base. The main steps in niche marketing using Facebook is to find a community of people that are interested, and ideally passionate about your niche, and cater to them. Often, it is enough to post interesting content about a specific niche to build up a strong Internet presence amongst the followers.
There you have it! If you apply these simple tips, you will be well on your way to not only growing a following of great people, but also building a long lasting empire!
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