Email Marketing Tips That’ll Explode Your Business
List building should be the number one priority of every online marketer! As whatever you're selling, having an email list can make a huge difference! It's like having a huge list of hungry buyers ready to buy your stuff. Seriously, if you build your list the right way, you can "print" money whenever you like. However, if you do it the wrong way, your subscribers will hate you and avoid all your emails.
Anyway, most of us know that email lists are powerful and they mean money. And... we all have pretty good ideas about how we can capture new subscribers. You know... the same old stuff everyone and their grandma's been talking about for the last ten years.
There are monthly newsletters, free eBooks, short reports, free downloads and so on. Those methods work, but they are sort of outdated and they don't fool people like they used to. Seriously, 5 years ago people would have handed you their full address for a free newsletter or eBook. Unfortunately, it's become A LOT harder to persuade people to opt in to your list. As they all know they'll end up receiving a bunch of emails about a product or business opportunity. (And we all know that people hate being sold stuff they didn't ask for)
With that being said, if you do things correctly your subscribers will love you. They'll trust you and want to buy anything you send their way. First things first, how do you build your list the right way?
You just have to stand out from the crowd a little. Something that has always worked for me is making my email list top secret and exclusive! You gotta make your subscribers feel special and as if they're part of a group. An inner circle community of people who all share an interest in something special.
You need to portray all that through the graphics and copy of your opt in or squeeze page. If you really want to explode your opt in rates, you need to look deeper into the mind of an average email subscriber. As I was saying, use exclusive groups. People love being a part of something.
People like to know that they're not alone. If your potential subscriber see's that 1,000 other like minded individuals are joining your list every week, he or she will most likely opt in. Something else that's worked like gold for me is clearly stating why people should join your list. Just state exactly why people should join your list, what's in it for them and yourself. It's funny, I once told people exactly why I wanted them to subscribe. I believe I said "I am going to give you a ton of free information that you'll love, then I'm going to hopefully sell you some stuff". Funny right?
Well I thought it was pretty hilarious, especially when it boosted my opt in rates by over 200%! One more thing, you need to object to people's objections! Yeah, back to digging deep into the minds of subscribers... Their brains will automatically dispatch a bunch of reasons why not to join your list based on past experiences.
- Way too many emails!
- Getting hammered with sales letters
- Off subject emails
All of that stuff scares the living day lights out of people! Subscribers hate constant emails. If they don't feel comfortable with you as a person, they won't want your emails! In fact, if your subscribers don't completely trust you, it won't be long until they unsubscribe from your list. People also hate being hammered with sales letters. Obviously, people hate receiving emails that have nothing to do with what they signed up for. So just be cool!
Be cool, provide great value and people will like you. Don't hammer your subscribers with sales emails before you gain their trust. And... don't email too often. As for email frequency, it really depends on your list. You can email the people who've bought stuff from you all day long. As once people have bought from you, you usually have their full trust and attention. Of course, none of this stuff will matter unless you can actually generate traffic that converts. The traffic part is way out of the reach of this article. So those are just a couple of email marketing tips that'll boost your opt in rates dramatically!
P.S. Don't forget to leave your thoughts, and ask questions below If you really want to understand and be able to build massively responsive email lists, put your email into the form on the right.