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Do Your Own Presentations, Damnit!

This might ‘seem‘ to fly in the face of some of the things that are taught in the network marketing industry, but if you take a bit of a closer look, you’ll see that it might just be a part of the missing key to unlocking the growth in your business that you’re looking for.

Sometimes I talk to people who seem to be doing everything that it takes to build a team – they’re marketing, prospecting, handing out audios, sending people to videos, and otherwise putting a lot of energy out into the marketplace, but no one is joining their team.

Usually, when I ask a few questions, what I find is that the rep is in an area where they don’t have a strong local leader, and they’re not focused on getting people to large group live events online, either.

(Sorry folks - you’ve got to do group presentations if you want to build a network – online or offline, I don’t care, but they must be done – recorded videos just don’t have the same effect on people as live events.)

There’s a phenomenon in life called ‘social proof‘ that helps determine the belief systems of groups of people.  Essentially – the more people seem to rally around a cause, believe in it, and take action – the easier it is to get new people to believe in it, too.

(herein lies the cause of the phenomenon where the masses rush into an opportunity after it’s mostly gone – as in the case of real estate with the boom and bust in the last 10 years, etc – throughout history)

One of the best ways to create ‘predictable’ social proof that exists is live events – whether it’s a Webinar with several hundred people, a local event with 20-30 people, or even a small group presentation with 4-6 people will create the ‘pull’ that you’re looking for to help people cross over that bridge where they want to join you in your business.

I was thinking about this the other day – and I still haven’t ever met a leader in the Network Marketing industry with a large organization that doesn’t do regular group presentations or trainings.

The reason is, because YOU doing a presentation to a group gives you the extra ‘pull’ you need as a leader to draw people over that belief thresh-hold.

When I first started marketing online, one of the first things that I did was get an account with GoToMeeting and immediately, within my first week, I was doing group presentations 3-5 times per week with small groups of 10-15 people.

(As a side note – there are about 1000 cheaper, better options now than GoToMeeting – there’s been a conferencing boom in the last six months and you can do fairly large, cheap events for about $10 per month with a variety of services)

Eventually, I got busy with other things, and scaled down my personal presenting to one or two big events per week – and I started doing a weekly marketing training on Monday nights.

What happens is, as someone goes through the sales cycle – they need to get into an environment where they can ‘get it.

Most of the time distributors try and tell people everything about the business before they’re in an environment where they can actually see the whole story – then, rather than doing a presentation, they blurt out nonsensical, unorganized data to try and get a person in.

The problem with that, is that if someone hears too much about the story before they attend an event or look at an online video – or even listen to an audio, they won’t do it unless they’re VERY interested.

There’s a saying that says ‘say less to more people‘ – just remember, get MORE people to attend live events, see online presentations, listen to audio CD’s, and if you want to be recognized as a leader and attract good people in depth in your team – do a live presentation for yourself of somewhere downline in your team AT LEAST once a week – regardless of what else you’re promoting.

David Wood
Online Marketing Maverick

P.S.   As a side note, I’ve been teaching people to do their own group presentations once a week for almost six months, and it’s astonishing how few people actually do it – and how the few who do are ALWAYS the people who make the most money.  If you take a group of say – 500 people and teach them all the same thing, only about 10 of them will actually do it (about 2-3%).

The funny thing is, it’s 2 or 3% of a distributor force that make 98% of the income, and in life – 2-3% of the population controls 98% of the worlds wealth.

MOST of the time, someone will do anything to avoid the pain of action – but I would contend that it’s much more painful to live a mediocre life.  As I’m writing this article, I’m looking out over the ocean in Costa Rica – here, let me take a photo:
Now, you might not want to abandon ‘civilized’ nonsense corporate America in favor of a vagabond life – but as goes the saying:

“You’ve got to do what others won’t, so you can have what others can’t” - unknown

For me, having what I wanted meant living the dream in a 3rd world country, doing what I want all day – and helping people reach their goals all over the world while I indulge my senses in the surreal ecstasy of life.

I guess that 98% of the population just doesn’t want nice stuff.

Lol. (kidding) – BUT, it makes me wonder.  Give me your thoughts.

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64 comments
pacman
pacman

Spot on with this write-up, I really suppose this website wants rather more consideration. I’ll in all probability be again to learn way more, thanks for that info.

Hans Schoff
Hans Schoff

Dave, you're right, it's all about the presentations! You can market all day and all night but if you're not talking to people and actively - daily - doing live presentations, whether in person or over the internet, you are leaving TONS of money on the table!

Tristan Richards
Tristan Richards

You are a legend in the making David. The things you are doing and sharing are incredible... Thanks

Jack Foley
Jack Foley

So Dave when is your next webinar showing your tips and tricks on how to do live presentations..?

Naji
Naji

WOW! David that was a really nice article. I guess there is a good reason why 2% of the world leads 98% world.

David Emil Lombard
David Emil Lombard

Dave, you consistently deliver some of the best value online and cut out all the fluff. This is the real stuff. Group presentations are absolutely the one area that I require to up my consistency of, BIG TIME. This post actually brought this back into the fore front of my mind and I thought of someone whom I was planning to collaborate with. We'll be at our New Year leadership kick off and this will be a leading topic to discuss. Thanks again man!

Lawrence Wheeler
Lawrence Wheeler

David you are always right on point. I asked my dad the other day why there aren't more people rich in this world and he said to me "People are scared of the Responsibilty that comes with it son". He was right people will not step up and push themselves to the limit because of Fear, Fear of failure even, Fear of success. Keep writing David, I have learned so much from you and I'm changing my life with your teachings. Thank You!

Jamie Bennett
Jamie Bennett

Hey David, that's one of the first things I did when I started.... getting people live on the phone and I had more buy-in from that than just sending people to videos. I have since stopped and you've reminded me just how important those events are... Thanks

Bruce Cagle
Bruce Cagle

Thanks David, It is true, people want to associate and follow leaders. Not followers. If someone wants to build a big business, there is no way around it, you have to do your own presentations. And if your a good leader you will force, YES FORCE your budding leaders to do their own also. Once they find out that they can do it, watch out, you are on your way to FREEDOM. Bruce

Angel
Angel

will this be recorded ?

Steven Dean
Steven Dean

Hey David You are so right. Inviting people to other people's events is a great way to getting some exposure, but once you actually start to have your very own voice then at that moment it starts to position you on a much higher scale in the playing field. I always enjoy your presentations and take notes on certain key points which are pretty powerful to delivering a positive message. This article is something very useful. Appreciate you sharing it. Steven Dean

Jack Foley
Jack Foley

On the money david, Live presentations and webinars are a great way to get your message across and really open up your business to your audience.. Thanks for sharing...

Hans Schoff
Hans Schoff

Hey Dave, with that picture I thought you were going to try and tell us all about the sunset behind you... LOL ;) I love that analogy from another of your videos. Great article too, spot on.

Kai
Kai

David, You are so right! I need to start doing presentations. 1.Do you suggest doing them local, online or both? 2. If local-Do you suggest collaborating with cross lines in my city or just do it myself.

Justine Simard
Justine Simard

Hi David, Your posts always have huge honesty and value! I've certainly embraced doing presentations while developing as a leader, and also think there are great advantages in doing presentations with other partners or team members (JV, etc), which helps to share the load but also add even more value and expertise to the content. Thanks so much for some great insight here - it's always good to keep me in check! Justine

Jeff Radke
Jeff Radke

Thank you David, I have put down studying online way to much info right now. I just need to get out there and start talking to people. I am working with raymond we have a plan for our teams growth. Thank you again for your time and knowledge!!!

Yvette Fourie
Yvette Fourie

Yes you are right! When I don't do presentations, there is no action!

Super Dave
Super Dave

So, who do you recommend for your live online video presentations and webinar rooms that are better than gotomeeting but more price effective?

Gregory Elfrink
Gregory Elfrink

Hey David, I think that is one of the biggest revelations you really made with me when you talked about that with me before. It is still something I need to start doing - and thanks to the conferencing boom - can actually afford as well. Thanks for sharing this, appreciate it :-)

Billee
Billee

Hi David, Great article! You are a freaking power house! I was just wondering what the top three services for live webinars are?

Carl Willis
Carl Willis

David, I remember hearing you emphasize the live events and live training several months ago and I took that piece of advice to heart. It has definitely put much more momentum into my business. Carl

Mike
Mike

Thanks David, very helpful!

lenny Moon
lenny Moon

Hi David, Great stuff as usual! L

Bill McCluskey
Bill McCluskey

It's like you've been saying for quite some time now Dave, "Whoever holds the marker, makes the most money". If you're doing your OWN presentations, you'll make MORE money. Like a book I've been referred to, you have to, "Get out of your Head & into your Life." It's a new year & I have renewed expectations of myself. I fully intend to be one of those 10 that DO IT !! Hope ya get better soon my friend.

Bryan Salek
Bryan Salek

Thanks, David. I've been relying almost solely on the recorded presentations lately because of time convenience, but I definitely see your point because almost all of my success has been from live events. I'm switching back effective immediately! Thanks for the reminder. Bryan

Aki Wood
Aki Wood

There is no "Big Secret" why 20% of any field control most of the income and success, while 2-4% have virtually all of it.

Rae
Rae

ok thanks -Rae

Aaron
Aaron

Very true David. Our live events convert the best followed by our webinars. We started doing them from the first month in the business and were perceived as experts straight away. Just spend the weekend with your uplink or partner and practice back and forth 10 times until you know the information back the front. Be prepared and you will come across fine. Any news on Numis International expansion?

Greg Stadler
Greg Stadler

Well it's obvious you're talking about me again. lol but it's not funny, you really are talking about me aren't you? You're right, the email trails get tiring. Webinars don't seem real enough for some. Live events are fun. Just do it! This week is it. Thanks for your consistent support Dave! Another great post! Greg

Dan Rice - Online MLM Profits
Dan Rice - Online MLM Profits

It's much easier than most people make it out to be. I was shaking when I did my first meeting in front of 150 people, my knees were knocking. When I got off the platform I was glad to be done, but I drove home that night saying, "I did it!" I asked for feedback from a couple of leaders that were in the room, implemented it for the next presentation & 100s of presentations we have put 1000s of people in the business. So glad to see you shifting back to classic MLM mentality. :-)

Rae
Rae

When can we register for the webinar this upcoming thursday ?

Karen Marrow
Karen Marrow

David, You are right. When someone decides to become a leader, they have to do what leaders do and that is presentations. Just making the decision and taking the first step is often the hardest part. Great insights here. Always enjoy reading your posts. Karen

Mike Paul
Mike Paul

Inspirational as always, good sir! I'm the first one to say that I never had any intention of doing any type of "meetings" because I honestly thought it wouldn't be necessary. I figured people would just join because they, like me, would see the awesome opportunity and jump at it. Alas, 'twas not to be. Over the last couple of weeks I've started to see that people really do want and, more importantly, need a personal connection with someone other than the crazy-haired man from Coconut Town. :) Thanks for keepin' it real and always pushing us forward. Proud to be associated with you and my first webinar is coming very, very soon!

Nate Forrest
Nate Forrest

I want "nice stuff!" and freedom to do what i friggin want to. So, I'll start doing my own presentations! What about the idea of doing multiple 10-15 minute "overviews" to introduce myself and the business to prospects. Dave, How important are full length live presentations versus more time spent prospecting, shorter overview presentations, and using recorded presentations for the longer full-on details of the business?

Brian and Felicia White
Brian and Felicia White

You really broke it down for us Dave. We never really saw the importance of doing this and certainly fell into that group that uses their upline as a crutch, but we're committing to start utilizing this aspect in our business. Thanks so much for encouraging us to step out of our comfort zone and GO FOR IT! Onwards and Upwards! You Rock as usual!

Rhandell Mitchell
Rhandell Mitchell

Hey Dave, Let me ask you 2 questions. First, if you start to do your own presentations and you have not really had much success, does that not trigger the "hometown prophet syndrome" in your warm market? Also, if you do your own presentations all alone should you try closing them without a 3rd party expert? - This is in regards to someone who is just getting started and has had little success.

David Wood
David Wood

There's about a hundred of them that are out there, both inside and outside the MLM industry. It depends on what you're trying to do.

David Wood
David Wood

You're still not doing that? Lol. I talked to you about this a year ago man - get on it!

David Wood
David Wood

It depends on the scale of the webinars. I wouldn't worry about it too much, just pick one that you can afford - if it is small groups - you can use http://vivu.tv for $10 per month and it seemlessly connects with skype. Any bigger than that, and you've got to look around a bit. I use covideo for my big events. -dave

David Wood
David Wood

It's just a start pal - it starts with YOU and moves to the success of your team.

David Wood
David Wood

That's it bro - you are going to tear it up this year - let's make 2011 the best year ever :)

David Wood
David Wood

Yup - recorded presentations are great - but they don't work without something big to promote that's next. Plus - just ask yourself this - do you WANT your entire team to be dependent on your own personal presentations? -dave

David Wood
David Wood

As far as dates, no - I just no the general plan of action and a timeline goal. :)

David Wood
David Wood

That was actually my goal when I woke up today - I asked: "what does Greg Stadler need to hear today..." Lol. Kidding man - good to hear from you. -dave

David Wood
David Wood

:) I like to say 'watch what people do - not what they say.' Sometimes - it lines up and it makes it easy to see how to build a business, sometimes you've got to think a bit more.

David Wood
David Wood

Keep in mind, too Mike - that I do A LOT of online meetings, and a lot of events connected to local areas :) so - even though I don't do a ton of fly ins (maybe once a month) I do a ton of group presentations :) -dave

David Wood
David Wood

Personally, I think that it doesn't matter. However, for me (this is quite a contradiction to what some people say, so get ready) I find that REALLY long presentations work way better, and focus on getting bigger groups there. I mean presentations that are 80-90 minutes. You lose a lot of people, but more people enroll from them every time, and higher ratios of better people enroll. I would focus on getting a lot of people to some initial information, and then work on getting all the interested people to a big event - I'll talk with you more on some strategy here in the next couple of days, call me. -dave

David Wood
David Wood

:) You guys rock. Just ask these questions - 1. Who do you know who makes a lot of money in Network Marketing? 2. Do they do presentations every week - or DID THEY when they were building? Lol. Almost too easy. -dave

David Wood
David Wood

Of course man, when you're getting started, ask your sponsor to help, BUT - as fast as possible, get out there and do it yourself. Personally, I think it's not very relevant to whether someone joins or not whether they get presented to by a broke friend or upline 'super-dog'. Just after they're in, they need to get around people that are making money to learn how to do it. I go back to what I did when I got online - I did my own presentations, and that's how I sponsored my first 250 people, and in fact - my first 2 people, as well. Just my two cents - don't let yourself fall into the 'unsuccessful trap', maybe the reason someone isn't sponsoring is BECAUSE they're using an upline as a crutch and they need to evolve. -dave

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