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Dirty Little Email Marketing Secrets

Email Marketing SecretsEmail marketing is one of thee most important elements to a successful online business. As if you’re not building a list, you’re losing out on business. It’s really as simple as that. And once you have an email list, you can practically “print” money whenever you like. It’s like having a huge list of customers who are waiting for more “stock”. The thing is, even if you’re able to build a massive list, it doesn’t matter unless you know a thing or two about email copywriting.

It’s all about building a responsive email list. As in all reality, you can have a list of 50 thousand people and never make a penny. While that’s really unlikely, if you follow these secrets you’ll be able to maximize profits on every single subscriber you obtain! So how do you build a responsive email list that’ll make you a fortune? Well, there’s no exact recipe, but it’s all in the copy. Of course, you’ll need to have an email list to use these tips. Still, I’m sure you can apply these marketing secrets in other aspects of your business.

How you write your email copy will dictate to how much money you earn from your mailings. First things first, do not use long automated follow up emails! Trust me when I say this, “default” follow up emails are seriously ineffective. This has been proven time and time again. You think the email marketing gurus use an automated series of emails? Hardly! Unless you’re offering some 7 day e-course, I would advise you not to use automated follow up’s. With that being said, I always use a follow up series to start off new subscribers. Just don’t have 30-60 day follow up emails or people will hate you! Why? Well I strongly believe in building up a more personal relationship with subscribers. (more on that in a minute).

I mean come on, isn’t it kind of obvious when you get follow up emails? I think so…. So what’s the solution? Well, you simply use broadcasting. Just remember that your email list is your most valuable asset. So you need to “nourish” your list with new content every other day. The trouble is that you can’t broadcast 1 email to all your subscribers. You need to section them. Usually the top guys section their subscribers into 3 lists. The new subscriber list, the potential customer list and the customer list. Doing this should greatly enhance your email marketing campaigns. It will make them way more targeted resulting in higher conversions.

Anyway, this isn’t “list building 101″, so let my get down to the copy writing secrets. Email copywriting is inexplicably important. I know guys who have pulled $100-200k from a list of 1000 people in a matter of hours! Impressive right? Well it’s all in the copywriting! If you write crappy subject lines, people won’t open your emails… And if you write crappy emails, people won’t read or click through to whatever you’re promoting.  So you need to write killer subject lines and enticing emails that’ll leave people curious. Curious to click on your links and learn more. First of all, every email you write must have a very specific purpose.

It needs to either “nourish” your list with free content, or it needs to promote something. So let’s say you’re promoting something. Promoting or selling to your email list can be tough. Using 1 wrong word in a subject line can mean 20% less sales. That’s how important the copywriting is. So start with your subject lines. I always use something a little “out of the blue”. This usually means nothing to do with my actual niche. Like I was checking out Frank Kern’s stuff the other day and he said one of his best performing emails was titled “Stop Thief”. The open rate was 30-50%, I can’t remember the exact percentage. The point is that he’s an Internet Marketer and “Stop Thief” is really… well, random. So when writing subject lines, you should try and make people curious. Curious enough for them to open your email. You need to be different, that’s all.

Like 95% of other marketers literally summarize their emails in their subject lines. It’s funny because that’s exactly what not to do. If you summarize your email in the subject line, people won’t even open it. Why? Well because we are usually selling something. At the end of the day, we are all selling something and people hate to be sold to. And… if you clearly state you’re selling something or you want your subscribers to do something they’re not comfortable with, they won’t open your email. While this is all common sense, you’ll be surprised how often people make these dumb mistakes. So in conclusion, your subject lines need to be funny, weird, obscure, bizarre and generally “off the wall”. As those are the kind of subject lines that get high open rates.

So basically… Your subscribers won’t be able to help themselves. Next is the actual email. Most people think writing the email is the tough part when really, it’s not. If someone’s reading your email, it means you have their full attention. The truth is that most subscribers won’t open your email simply because they don’t like your subject line. So if your subject line catches their attention, they will usually read all of your email. That is, if it’s not too long. So just a few tips on writing your emails. Make them short, people hate long emails. Remember that selling stuff online is all about making people take baby steps. If you tell people you’re selling something in your subject line, you’re seriously doomed! (and this is where most marketers shoot themselves in the foot LOL)

So write enticing subject lines and keep what I said in mind. Your subject lines don’t have to be totally random, just play around with new ideas and concepts. Then write short and to the point emails. I would include a promotional link up to 4 times max. Always make your sentences short.

I would make your emails around this width.

You can play around with it, but I have seen the best results come from emails that are less than half a page in width. (more like a quarter) In your emails, you want to build up curiosity while at the same time making subscribers more aware of what you’re promoting. Always use “the secrecy factor”. The secrecy factor will make people want to click on your links. Like…

“$$NAME$$, you’re not going to believe this. They’ve been hiding it from us for so long and it’s so top secret that the page might be taken down any minute.”

Stuff like that always works! Its human nature, people just love secrets :) It’s all about the basics! Write weird subject lines, short emails, build up curiosity, make it personal, make your links top secret and people will click on them. As I was saying, it’s all about baby steps. If you stuff what you’re selling in your subject line, you’ll lose perfectly good subscribers for life. However, if you follow my tips, you’ll have people open your emails.

That’s step one. Next you need to write an interesting, but short email. Build up curiosity and give your subscribers an idea of what you’re talking about. You can use the secrecy factor to make people click on your links. Also, using “P.S.” can greatly enhance your click through rates. Just remember to use baby steps.

First you gotta get people to open your emails, then read them and click on your links. From there you can “push” your subscribers into new sales funnels or directly to sales pages. Just remember what your emails are for. Emails are not for selling. Your sales pages are supposed to do the selling. Thing is, less than 10% of people who click through to online order forms actually buy. Why?

Well it’s all because they think! Don’t let them or they’ll think of all the reasons why not to buy your product. So use your emails to build up curiosity and to pre sell your subscribers on whatever you’re promoting. As by the time they reach your sales page, they should be very interested in what you’re selling. And by the time they reach your order form, they must be 100% convinced that buying your product is the right decision.

In Prosperity,

David Wood

P.S. Don’t forget to leave your thoughts, and ask questions below. If you really want to learn the secrets of email marketing, put your email into the form on the right.

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3 comments
Alex Pino
Alex Pino

Great tips Dave. You're helping me realize some of the mistakes I need to correct; thought I was being smart by entering in more automated messages than necessary but I think you are right---I don't appreciate those sort of emails unless they're automatically giving me something like a PDF, audio, or the 7 videos etc.

David Clothey
David Clothey

Dave, Thank you for providing a clear direction to creating effective emails that produce results. Working with local businesses I have found in helping them develop email marketing campaigns, they always want to try in pitch them in the headline... When we split test, it always fails against my approach. Instead, what I do is write to a single person... I'll give you an example... I use my older brother Bryan as the "One Person" I am trying to reach. Let me show you a "Real World" example of effective email copy (from headline, body copy, and P.S. ) that I sent out to a group of 10 Health Insurance prospects that had not bought after I quoted them 60 days before. Results = 3 New Clients :) Headline: Oh, the irony... Hey Bryan, Today, some of our fellow San Diegans are getting a tan at the beach, but before leaving for the beach I noticed you do not have health insurance. It's Not Your Fault, but I can help... ...while I have no clue why my skin and the vibrant sun have become enemies, I found something that about "not having health insurance" you need to see NOW. (See what I am talking about!) <- hyperlink http://www.youtube.com/watch?v=H4p-RvXTr0w If you are a little uneasy after seeing that, call me by 4:00 today, and I will help you get health insurance that keeps your Tasty Legs safe. Cheers, David 555-555-1234 P.S. I've found 3 untold secrets to avoiding David, The Shark, and getting the best plan for you... Call by 4:00 today and the secrets are yours.

Lynn Brown
Lynn Brown

Outstanding information, tips and advice David! I have been following Frank Kern for years. I remember I saw him on a video while he was driving his van from the beach. He caught my attention! It really is all about the copywriting which I have to admit I struggle with. Although with you, Frank and other great copywriting gurus, I have been inspired and picking up those ideas on creating crazy subject lines that will get people to 'click in' and see more. I will be saving your article and also sharing it with my fans, followers and clients. Thank you for your wonderful insight!

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