Designing Your Own Online MLM Marketing System
Article by davidmwood
David has written 390 awesome articles for us at David Wood's MLM Marketing Prosperity Blog
August 23, 2011 • 7 Comments
Network Marketing can be tough, especially without an automated online MLM marketing system to do all the work for you.
Seriously, if you’re in the MLM Marketing industry in the year of 2012 and you’re still building your business offline, I’m going to say to you that you’re a total idiot.
No offence to anyone building their business offline, but there are much easier ways of doing things now in online network marketing.
Like I’ve managed to design my very own MLM marketing system that generates 100+ leads a day, generates cash on demand and ultimately recruits people into my primary business on total autopilot.
I’m not actually kidding, my system generates leads, cash flow and it even enrolls people into my downline. All while I’m chilling out on the beach, reading a book in my hammock or traveling around the world.
Well it still amazes me as I can remember the days where I had to manually find people offline. Then I had to teach them that Network Marketing was in fact NOT a scam. Then I had to convince them that starting an online MLM marketing system would be a good idea and that my company had the best comp plan/product in the industry.
Heck, by the time I did all that I was probably left with 3 out of 150 people I started with. The point is that old school marketing doesn’t work as well as it used to. Plus it’s just much easier, less time consuming and more profitable to create your own MLM marketing system. So here it goes, this is what you must create:
Essentially A Working Online MLM Marketing System All Starts With Traffic
This is just like everything else in Internet Marketing. The traffic part is getting people to come to your page. Without the traffic, you have nothing. It’s like doing offline marketing in a town with a population of 100 people. There are countless ways to generate online mlm traffic. Most well known of all are:
- Article Marketing
- Pay Per Click
- Social Media
All that good stuff, they all work and they work well. Generating traffic is not a scientific process. There is literally no skill involved so don’t worry, any old fool can do it.
Pick 1 way of generating traffic and master it. Once done you’ll never have to worry about traffic generation ever again.
You’ll be able to send it wherever you want, whenever you like.
Option one is that you need a really good capture page. Capture pages are the pages that ask for your information in return for some free info product. Whether it be a top secret newsletter or a free PDF, otherwise known as opt in bait. Capture pages can be created very easily, there’s books, articles, software and WordPress plugins that will help you.
All that matters is that you offer an irresistible piece of opt in bait that lures visitors onto your list. You can actually setup your capture page with Google Analytics. So you can see what percentage of visitors opt in, then you can tweak and make small changes for better conversions.
The other option is a blog post where you are “giving valuable information”. At the end of the article you give someone the chance to move forward with you. This can be done by telling them to click on an offer or fill in a form to receive “the next step” in the recruiting or sales process.
Now you’ve got your traffic, opt in bait and capture page up, you need to design a cool thank you page. Thank you pages are actually really important, they’re the first thing subscribers see after they opt in. If you’re giving away a free webinar as opt in bait, you could take them to the webinar page right away.
A better way of doing it…
Have a picture, some text and an audio of yourself talking. Basically just saying Hey man, appreciate you joining the list. You know the drill, go check your email, confirm and I’m going to send opt in bait x right to your inbox… We’ll talk soon. Even better, record a video of yourself saying it. The key is to put yourself on your thank you page.
Then in your autoresponder sequence, have the first email go out which is your welcome email. In your welcome email, first give away your opt in bait. Then talk about yourself a little, who you are, why you love online network marketing and how you’re going to help subscriber x excel in business.
Then over the next 2 weeks you should setup an autoresponder series feeding your subscribers with totally free content. Links to blog posts, youtube videos and general articles. Or just write long emails packed with helpful information.
After doing that for a week or two, drop P.S. lines at the bottom of your emails linking to another funnel. That funnel should heavily promote a product or service. A low ticket, $50-$100/month or one time payment product or service that can put money in your pocket immediately. The point is to not promote your opportunity up front. Doing that will get you instantly rejected.
Instead you can offer a helpful information product that’s under $100 that will genuinely help your subscribers build their businesses. What this does is create instant cash flow without recruiting while also putting your subscribers into a buying state of mind. When they’ve taken out their credit card once from your recommendation, they’ll likely do it again. Just as long as the info product doesn’t suck.
MLM Marketing, Internet Marketing and selling in general is all about making people take baby steps. First you lure them onto your list, then you feed them with high quality information. Then you sell them a piece of information that they love and are happy to pay for. Then you feed them with more solid information and then you feed them YOUR OPPORTUNITY.
If you feed them your opportunity without all the other stuff, you’ll be ruined… And if you replace the info product with your opportunity, some will buy into it. The majority won’t, and that means they will NEVER purchase anything from you.
However recommending an info product before hand, won’t damage your chances of getting them in your primary business which should be your end goal. It will only increase your chances. So after making the sale of your info product, time to move onto your primary business. Remember I said you need to get your generic subscribers onto another email list that heavily promotes an info product, remember that! That way you can carry on promoting the info product for a couple of weeks while keeping your subscribers on your main list.
Of course, you can directly promote the info product in emails to your core list after they’ve been on it for over 2 weeks. I just like to have a completely separate list for really hammering them with the product. After that’s done, it’s time to expose your subscribers to your primary opportunity.
The best way to do this is through webinars.
Record them once, show them forever. So record it and then stick it on a page you can send subscribers to. Once it’s up just send out promotional emails now and then. Drop P.S. lines at the bottom of generic emails linking to your presentation.
Of course… make sure you have a strong call to action at the end of your webinar or video presentation with a link to go signup… AND also a link/form to request a call back. That way you don’t have to deal with the idiots who are only semi interested. If you make the form/link appear at the of the presentation, you’ll only have highly qualified leads to follow up with.
So that’s it, an online MLM Marketing system summed up in 1 article. Very simple stuff that has the potential to make millions. The point is, design your own marketing system, have it work for you, outsource your business and exponentially grow your downline.
P.S. Would love to get your thoughts on this one… And if you’d like to learn more about designing your own MLM Marketing system step by step, fill out the form on the right or at the bottom of the comments… be sure to watch my video with a special gift from me… but promise not to laugh!
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