Creating The Perfect Mix Of Blog Traffic
Have you ever heard of the saying “don’t put all your eggs in one basket”. Unless you’re from Mars or from some foreign country, you probably have… And you know that’s exactly what most Internet Marketers do.
They put all of their eggs in one basket and it causes a lot of problems. I’m talking about traffic, only relying on 1 source of traffic. We all know the basics, there’s blogging, pay per click, Facebook, Twitter and a bunch of other strategies.
Most of us only rely on one of them. Whether it’s free traffic from Google or paid traffic from Facebook PPC. If there was one marketing strategy I would put most of my eggs in it would be blogging. Why?
…Well because there’s always going to be a demand for good information and blogs are excellent delivery platforms. Also blogs don’t have to rely on 1 traffic source which is what I wanted to talk about.
Creating the perfect mix of blog traffic.
- Search Engine Traffic
- Social Media Traffic
- Referral Traffic
- Direct Traffic
Those are the 4 main sources of traffic and you need to get an even balance of them. This is what a bad balance looks like:
That’s an analytics chart of the traffic sources of a little niche site of mine. That’s a very bad example of a good mix. Analytics doesn’t show social traffic as an actual source, it comes under referral. You know what happened to that little website?
The traffic completely died, that’s only just over 400 visitors for this month of October. Last month it was 5000 visitors… for a site about mattresses! You can guess what happened if you’ve been paying attention to the realm of SEO lately. A new Google Panda update was rolled out and it negatively impacted my site’s rankings in a very dramatic way.
While I’m working on recovering the site, it’s still lost most of its rankings, traffic and income. If I had a more even balance of traffic sources then perhaps I wouldn’t be in this bad situation. If you lose 1 source you are basically ruined. So you need to get the perfect mix of search engine, direct, referral and social media traffic.
Let’s quickly go through how you can balance them out:
1. Search Engine Traffic
Ok, so you’ll probably end up getting a little more search engine traffic than any other source. I believe in using the search engines as my primary traffic source. It’s reliable most of the time and as long as you focus on creating high quality content then you should be ok for years to come.
I would aim to have over 40% search engine traffic. Only because it’s such a reliable source of traffic and with GREAT search engine optimization, your traffic is only going to increase as Google implements new changes.
2. Social Media Traffic
Social traffic is what I’ve been focusing on a lot more lately. If you’re in some random niche like gardening then your social traffic isn’t exactly going to be off the charts. Social traffic works best with niches like Internet Marketing, finance, business and technology.
It’s just not as effective in random niches. I would aim for 20% social traffic. That’s traffic coming from sites like Facebook, Twitter, LinkedIn and other social networks. Also social bookmarking sites like Digg and Stumble upon.
To raise your social media traffic, you can encourage your visitors to share your content on their favorite social networks and bookmarking sites. You can also implement things like and reveal. Where if your readers want to see the second half of an article they have to like it on Facebook or give it a Tweet.
You should also setup multiple Twitter accounts, Facebook pages and groups. Using tools like NetworkedBlogs (A Facebook App) you can auto post new blog content onto your social accounts straight after it’s posted. It’s all about being creative when it comes to social media!
Remember this is my opinion, I know guys who get 90% of their traffic from social media.
3. Referral Traffic
Although the social traffic comes under referral, it should really have its own category. Referral traffic is visitors being referred to your site from others. They could be article directories, web2.0 sites, blogs, videos and random websites.
Referral traffic relies on other websites to send you traffic. It’s about putting content on other sites linking to your site to spread your bets. Instead of posting a new blog post on your blog, you could instead submit it as guest post on a popular blog in your niche.
Next you can submit articles to directories. Article directories have a lot of authority and rank very well in the search engines. You’re allowed to link to your site in the author resource box at least twice. So by submitting articles to directories, they’ll rank in the search engines, people will read them and click through to your blog. You’re also getting high quality backlinks.
Besides guest blogging and article marketing, you can create web2.0 sites on sites like HubPages, Squidoo, Wetpaint and Blogspot. Same strategy as article marketing, they rank very well on their own. You should also do a little link building to them to ensure they bring in traffic. Again you’re getting more high quality backlinks while diversifying your traffic sources.
On top of those referral traffic sources, you should create and distribute your own videos to sites like Youtube. Aim for a good 30% referral traffic.
4. Direct Traffic
Direct traffic is when visitors go to your site without going through a search engine or being referred by another website. In other words, when someone types in your domain name into their address bar and hits enter, that counts as a direct visitor.
There’s not as much you can do to increase direct traffic apart from encouraging repeat visitors. Repeat visitors are going to be your main source of direct traffic along with yourself constantly checking/updating stuff. So to increase direct traffic you have to produce amazing content that makes people want to check your blog daily for new blog posts.
Also build an email list and encourage readers to subscribe to your RSS feed. I would aim for 10-20% direct traffic at most. Saying that, the huge blogs out there have tens of thousands of people subscribed to their RSS feeds which brings their direct right up. Or would that be classed as referral traffic? Let me know what you think…
In conclusion, a good variety of traffic sourcs is crucial to your blog’s success. Aim for around 40% search engine traffic, 20% social traffic, 30% referral traffic and 10%+ direct.
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