An Introduction To Facebook Marketing
If you’re just getting started with Internet Marketing, I’m guessing you’re doing some SEO.
You’ve started a blog, most likely WordPress, you’re doing SEO and getting some results. Maybe you’ve been going for years, but never dived into paid marketing.
I was the same.
I literally spent 2 years doing nothing but free marketing. My content marketing and SEO was working, so why bother with anything else, right? Well… ever since taking paid traffic seriously; my business has exploded.
Paid traffic provides more leverage and scalability than any kind of free marketing ever will. Out of all paid traffic strategies, Facebook is one of the biggest and the best.
I don’t need to tell you how big Facebook is or how it can help you.
With nearly 1 billion users, practically ever Internet user is on there. Facebook have done a phenomenal job at getting people to come to the site, check their profiles and most importantly; CLICK ON ADS.
If you’ve ever heard anything bad about facebook advertising; it’s probably because the person complaining was just doing it wrong. With Facebook advertising, you have to change your mindset.
People don’t go to Facebook to find an answer to their solution. It’s nothing like Google PPC.
People go to Google to find something, to find a product, a service or website that will help them. With Facebook, people are there to socialize. They are there to check their profiles, see what aunt Margaret is up to and what people are saying about them.
This makes effectively advertising on Facebook slightly more difficult, but not impossible. Facebook allow EXTREME targeting, via demographics and psychographics.
Which means if you get your targeting right, the chances are you will reach your audience on Facebook and it will be very profitable. So, this post is going to be an intro to Facebook Marketing, it’ll explain some of the core concepts and strategies behind advertising on Facebook.
Difference Between Facebook & Search Engine PPC
The biggest reason why marketers fail to adapt to Facebook PPC is because they struggle to grasp the idea of targeting their customers in a different way.
With search based PPC your potential customers are seeking an answer. They’re searching for a solution to their problem or trying to find something specifically. (how to lose weight, how to make money online, how to stop smoking – etc)
With Facebook, your ‘potential’ customers are taking it easy, checking out pictures, playing games and socializing with their friends. They’re NOT on Facebook to solve a problem.
They’re not on Facebook to click ads. The ads are just a distraction. When you fully understand that; you’ll realize that you have to target people on Facebook differently. With normal PPC, all that matters is the demographic and keywords.
With Facebook, it’s both DEMOGRAPHIC and PSYCHOGRAPHIC.
The demographic being the age, gender and location etc, that’s the easy part. The difficult part is the psychographic. You have to come up with the right angle to target your audience based on where they hang out. You have to determine the psychographic, which means their interests.
How To Get Started With Facebook Advertising
1. Research Your Audience
The primary factor of successful Facebook campaigns is to know your audience. Know exactly who your audience are. You can find out this data by using sites like https://www.quantcast.com.
Simply input a few of your competitor sites into Quantcast, and it’ll show you the demographics of their visitors. If you’re trying to target the same people, you have the right demographics handed to you on a plate.