An Advanced Blogging Strategy
Article by davidmwood
David has written 390 awesome articles for us at David Wood's MLM Marketing Prosperity Blog
February 22, 2012 • 6 Comments
I’ve been blogging for a number of years now and it’s something I often think about.
Ever since the very beginning, I’ve been scheming up new blogging strategies to improve my conversions, drive more traffic and capture more subscribers.
I’ve come up with some insane strategies, like with this blog here. It could be a whole lot better following the strategy I’m about to reveal, but it still has had an Alexa as low as 9000 all from a few hundred posts. If I were to use this advanced strategy, I’m certain I’d explode my traffic and dramatically increase conversions.
But it takes A LOT of work, time, enthusiasm, creative thinking and effort. Anyway, here is my most advanced blogging strategy that can be used to build an authority blog in any niche.
1. Rule Of Three
First, you need to be aware of a very simple blogging rule. The rule that before a visitor subscribes to your email list, he or she has to read at least three of your blog posts.
It’s a very self explanatory rule, just look at your blog posts as advertisements. Before people buy a product, they usually see its advertisement 5+ times. Why else would companies constantly advertise the same TV advert to the same audience 50+ times?
So you need to try your best to make visitors read at least three blog posts. Some people say you need to make them read 7, others say only 2. The reality is that nobody’s going to read 7 blog posts on the trot - I’ve found 3 to be the perfect goal.
2. Picking Categories
Once you’ve established which niche you want to dominate, you need to pick a minimum of 5 categories for your blog posts. Your blog should be based on one category like Internet Marketing and have a minimum of 5 sub categories like SEO, PPC, niche websites, product reviews and blogging. Pick them.
3. Creating Resource Pages
Once you’ve picked your categories you need to do a little keyword research and create resource pages. Each of your categories needs a resource page. Each resource page should be an incredibly long blog page filled with information about the category and it should list all of the blog posts you’ve written.
The blog posts you’ve written for the category. This is where you need to do keyword research. You need to find a minimum of 20 keywords for each sub-category you can write blog posts on. Once you find the keywords, write a blog post title for each one. Then you need to bullet-point the titles of the posts at the bottom of each resource page.
The next key step is to add an opt-in form to each resource page. I would create a new email list for each sub-category so you can build highly responsive and targeted lists. Your opt-in forms should be specific to each category.
You can even go as far as creating a free report for each category to ensure maximum conversion rates.
4. Writing Posts
At this point you need to start writing the blog posts you titled in step 3. I would start writing 1 post for each category. Pick the first bullet point in the first category, create a new post with the exact title and write some excellent content. After you publish each blog post, go back to its respective resource page and link the bullet pointed title to the live post.
See where I’m going with this?
After you’ve written the 20 posts for each category and linked the titles to live posts in the resource pages, you’ll be an authority. You’ll have at least 5 incredible resource pages you can use to capture subscribers and build sub-niche specific email lists.
Once you’ve completed your first 5 resource pages, it’s ok to vary your blog content a little. Meaning you don’t have to stick to writing content for the keywords in each category. You can write about industry news, your personal life, whatever you deem appropriate.
This step is crucial for the entire strategy to function properly. You need to interlink blog posts and drive all readers to the resource pages. First things first, strategically link certain phrases to relevant blog posts. Doing this will radically increase the number of posts your visitors read.
For example, if two of your resource posts were “Why You Should Build Backlinks” and “6 Ways To Build Backlinks”. The visitors reading the first blog post would be more than happy to read the latter. So in your first post “there are many ways to build backlinks” might come up which you could link to the other blog post.
Interlinking is a simple concept, enough said. Now even more importantly, you need to finish every blog post with a strong call to action promoting its resource pace.
The whole idea of this strategy is to send visitors into a never-ending loop by using a network of blog posts and resource pages. So visitors land on your blog posts, read them, clicks through to their resource pages, read at least 2 more blog posts and ultimately opt-in to one of your email lists.
P.S. Leave me your thoughts, comments and questions below. Also opt-in to the email list on the right for further blogging tips, tricks and secrets.