A Simplified Guide To Local SEO
In my last post, I talked about ranking local websites.
Getting started with Internet or Network Marketing is the hardest part in building your online business.
Going from $0-$100/day can be more difficult than going from $15,000/month to $30,000/month.
The start is a grind, some people spend years going from $0-$100/day, and within a few months sky-rocket to $10,000/month.
So if you don’t yet have a solid business model that is making you a ton of money; and you want to start bringing in some cashflow very quickly; local SEO is the way to do it.
What Is Local SEO?
Local SEO is effectively just doing SEO for local businesses, or any businesses. In other words it’s doing SEO at a professional level, ranking real business websites for clients in return for a monthly pay check.
With normal SEO, you’re ranking your own sites and monetizing them. While that’s extremely effective when you have the right business model, you don’t get paid to do the SEO, and it can take a while to figure out how to really monetize the traffic properly and scale up.
With local SEO, you find offline businesses who need SEO, and get an upfront payment for it.
So why do local SEO? Local SEO is an extremely tangible business. The second you get really good at doing SEO, you should take on a couple of clients. Only because building your own online business with SEO can take several months or longer to reach any kind of substantial income.
With local SEO however, you can practically go from $0 to $5000/month in 30 days. Local businesses are willing to spend $500/month on SEO, you only need 10 clients to be making serious job-replacing income.
Local clients will pay you before you do the job, which means you could start calling businesses right now and close 5 $500/month clients in a single 8 hour period. Not easy to do, but completely possible.
It’s easy. Local SEO is much easier than normal SEO. Local keywords have far less competition: most local SEOs have no idea what they are doing. Which makes it easy to get results for clients using this local seo guide.
The next reason to do local SEO is that you’re immediately given a budget. When you’re ranking your own sites; you’re out of pocket. With Local SEO you have a client’s budget to spend, which makes ranking extremely easy.
Lastly, you usually work with aged, authoritative domains. Ranking your own sites can be challenging, if you build too many links too quickly; you will get penalized. It happens a lot. However with local SEO, it’s very difficult to penalize a client’s site.
Local client sites are normally 5+ years old, so they rank very easily and rarely incur any type of penalty. The only question that remains, is how do you get local clients?
Closing local clients can be very easy, or very difficult. It all depends on how you approach people. If you have friends who are ‘local professionals’, dentists, lawyers or chiropractors; this is going to be a lot easier.
You only need to tell them what you can do for them and they’ll likely hire you on the spot. Or at least recommend you to a few friends.
Getting clients to actually hand you money is the hardest part of local SEO. Even though it’s pretty damn easy, the actual SEO itself is even easier. So, getting local clients is really a three step process:
- Locating Potential Clients
- Getting Them On The Phone
If you choose the wrong type of client, this isn’t going to work at all. You need to target clients who have a high price per customer. This means locksmiths, hair salons and handymen aren’t the best ‘professionals’ to target.
You need to target businesses that make a lot of money from their customers/clients. Otherwise paying $1000/month for SEO is pointless, it may only generate 5 new clients per month.
An example of a high price per customer is a lawyer. A law firm might make $2000 per client. If you get 200 people to their site, and just 2% of them become clients, they are going to make $8000, easily justifying your $500 or $1000/month SEO charge.
Next, they shouldn’t already rank well in Google. Most companies on pages 1-2 already do SEO, which means they’ll be a lot more difficult to close. Instead you want to look at businesses who are ranking on pages 3-6. Those businesses need SEO.
So, finding clients starts by searching for local businesses. You can start with:
Those businesses can easily afford the cost of SEO. The first step is to search ‘business + local area (town/city)’ into Google. Starting with small towns is the easiest way to get started. The companies that are ranking for city or state keywords are a lot more competitive.
Next look at page 3-6. Visit every website on pages 3 to 6, write down their phone numbers. This is by far the easiest way to get phone numbers. However, it will be cold-calling. The only other option is to attend professional meetups and events.
By going to these events you can meet hundreds of business owners, get their business cards and call them later.