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A historical 10 days for Facebook – Google is faltering to the monster at last…

The last 10 days were one of the most historic dates in the history of Facebook – and no one seemed to notice.  I’m going to show you a quick picture, so you understand what I mean:

If you look at this picture (click to enlarge) this is the global Alexa score for Facebook over the last couple of years – you’ll see them as the big #2 – all the way back from mid 2009 when they passed YouTube as the largest social site online.

If you don’t know what Alexa is – I would go to http://alexa.com and download the Alexa toolbar – it creates statistics on various websites based on actual visitors, time on the site, bounce rate, and more.

A few years ago, people believed that no one could pass Google, they were too big – and in many respects, it was hard to argue with.  Google is the king of the search engines – but look at this incredible phenomenon that happened in the last 14 days (click to enlarge):

If you look at this one – you’ll see that not once, but TWICE in the past 10 days – Facebook passed Google in world wide traffic for the first time.

Don’t you feel like throwing a party? Congratulations Facebook – you’ve beat down the man – twice, in a week – and no one has done that for five years.

So the question arises – what does all this mean to your business – and what does the future of the internet hold?

I’m going to make a few predictions, but before I do – let me tell you why this happened.

The internet is a new evolution in human communication made possible only by the increase of technological advancement and world wide knowledge of energy – because it’s new and it’s so interconnected to everything that we do in our lives, it’s evolving and changing faster than any other kind of technology.

[fblistconnect]

When Bill Gates had a vision to have a computer powered by Microsoft in every home in America – it was something to outright scold by looking at the 2 ton super computers that filled buildings to calculate basic Algebra, I still remember when the first game came out on my first PC in the late 80′s – we were pumped at the computer graphics of a little stick man running and climbing stick ladders.  I remember when I saw weird al’s movie ‘UHF’ and the computer graphic seemed amazing when they played the song ‘Money For Nothing’, I dug it up on youtube to show you what I mean:


Now, there’s at least one guy 20 years old or under reading this – who’s never seen that stupid movie, and thinks the idea that anyone could think those graphics are amazing is the most hilarious thing he’s read all week.

Just keep in mind – I’m only 30.  Lol, shows how fast stuff changes.

Who could have imagined the kind of high powered crazy 3D graphics that we saw in Avatar last year?  Or that a 5 year old with a normal laptop can now out calculate all of the computers in the world in the 80′s?

As technology has changed and people have gotten adapted to the internet – the meaning of the internet and how it interacts with the world has also changed.  Google was an innovation to finding information – when Larry Page and Sergy Brin developed an algorithm in 1996 to determine a pages authority by determining the number of inbound links – and the authority of those links based on their in bound links.  Lolfunny saying that out loud – the terminology ‘Pagerank‘ was invented, and it drove the traffic online for the next ten years – evolving quickly as marketers and businesses found out ways to exploit it.

In the beginning – it was easy to manipulate – all you had to do to trick the Google robots, is put tags everywhere on your site, create a bunch of other sites, and link back to your main site through some kind of giant ponzi linking scheme.

The problem with this – of course, is a 5 year old child would click on a link that said ‘Free Lollipops’ and then a porn site would pop up, advertising the latest scandal movie with Pamela Anderson, Bill Clinton, or any of the other famous folks in the late 90′s.

So search had to evolve, and with the evolution of search and the advancement of communication technology – came email, the first dating sites, in 1997 we had the advent of both instant messaging and the first social media site: Sixdegrees.com, which allowed for basic profile creation, uploading photos, and connecting.

As social media was growing as a hidden animal, being stopped by inefficient web technology, slow load times, and server interruptions – search took over the internet.  With the proliferation of search, the advancement of Google algorithms, marketers and information pirates (like early versions of myself) had to find new and innovative ways to crack the algorithm and get attention.  The ease of setting up websites exponentially exploded in late 1999 with the invention of Blogger.com, which allowed for the mass creation of websites by people who – well, didn’t know what the heck they were doing, really at all.

Now search was faced with a new problem, as the rise of websites by the layman began their exponential expansion.  Look at the curve of growth of websites online, from the advent of the internet through 2008 (chart to the right, courtesy of Pingdom.com – click to enlarge)

Today, there is an estimated total indexed number of pages online of 13.8 billion (see this).  The rate of growth of the number of websites online is matching that of the rate of growing brain cells of a human fetus in it’s final trimester of growth – and my guess?  It’s just the beginning.

In 2002, Friendster.com was launched, and then Myspace.com launched in 2003, revolutionizing the face of Social Media and bringing it to a place where the internet could evolve to it’s current paradigm.  Hundreds of millions of users registered, and it created a social phenomenon – where information and communication was virtually instant.  In 2005, Youtube entered the scene, and expanded in growth at a rate that dwarfed what was thought the impossible with Myspace.

This chart (courtesy of Compete.com) shows the difference in growth of new visitors to both Myspace and Youtube in their first 16 months of operation.  Just stop, and think for a second at this – 25,000,000 users had been to YouTube within it’s first 16 months of operation.  Compare that kind of expansion with ANY business in the last 5,000 years of human history – and the way this changes the nature of how human beings communicate and relate to each other world wide.

Youtube was a social revolution – but it was just the beginning.  For the first time, online video media started to out pace television and corporate conglomerates that had dominated the media scene through television and newspapers for hundreds of years.  You could get coverage from someone across the world of something that no one would have ever heard about – an entirely new medium of sharing was born, and video became social.

Here was the problem, though – the internet was complicated and cumbersome – just look at Myspace – while it was a revolution in interpersonal communication, it was a pain in the ass to use.  You had to setup a profile, choose a million options, know html code to alter the way the page looked, and it took forever to load new profiles.

More than that – most of the pages were ugly and gaudy, and took forever to load – you had to scroll through a million pages to find anything interesting – this ‘user unfriendliness’ causes what I call ‘cognitive resistance’ to communication.  If there’s even one minor piece of tension internally to taking action, there’s a great percentage of the world who will just do nothing.

My favorite example of this is modern Airports, a lot of people hate the airport today because of the huge ass nazi government  that the USA is now, no one really thinks of all of the social implications that are created by unbelievably long lines and constant abuse by authority figures violating the laws – just like that creates cognitive resistance to travelers and the growth of world trade – Myspace created a similar phenomenon through slow load times, gaudy profiles, and although it was a revolution – my Mom hated it, my Dad hated it, and no one used it who wasn’t part of the great population of the world that has no need for a great understanding of technology.

Hence the advent of Facebook.  What did Facebook really do that was different, that has now allowed them to dominate and become integral to the entire infrastructure of the internet?  They eliminated social and cognitive resistance to the most favorite activity online – sharing, communication, and connecting.

Most people would have never thought about that, because really – there’s no need to – you hop on Facebook, are uploading photos in seconds, talking you your buddies in minutes, and you can see everything in real time without any pain in taking action or navigating – it’s all right there.

A revolutionary engine allows you to instantly navigate, flow, and talk – and you don’t have to know a gosh danged thing about the internet to use it.  With the surge in smart phones, 3g networks, and world wide internet infrastructure – it is now as easy to use the internet (thanks to Facebook) as it is to dial up Grandma on a good ol’ fashioned landline – in fact, it’s easier and faster.

Why bother calling Grandma, if you can post a note on her Facebook wall and hear back in seconds – or chat in real time before you could have finished dialing the phone number?

My prediction?  By the end of the year (2011) Facebook will squash Google and take it’s place (at least for a while) as the #1 dominant force for all things online – until someone comes out with something better – which may or may not happen for some time.

In fact, I don’t just think that Facebook is going to squash Google in traffic, I think that they’re going to dominate search and information completely.  Why?  Because social resistance is removed to sharing information, and people don’t want the pain of wading through pages of nonsense to get what they’re looking for, they want it now and they want the right information, and the presence and connection of Facebook to the entire world wide internet infrastructure is creating a ‘social brain’ to tell you the best answers to everything, now.

Feel Free to click this sweet picture and join me on Facebook by hitting ‘like’:

Compare, quickly, the video I showed you above with Weird Al, to this HD clip of Avatar (allow it to load, just so you can really soak in the advancements from just 20 years of growth – keep in mind this was also done in theatres in life like holographic 3D technology, just invented last year in 2010):

This is just the beginning – if you believe that what you’ve seen in the last 20 years is nuts, just wait and see what happens.  The internet is evolving communication into a real time social intelligence, with the combined power of the minds of all humans to solve problems instantly.  Read that again – if you don’t think it’s happening, you’re not looking.

You’re going to see, soon, the advent of interfaces so advanced, that there will be no need to boot them up, no need to turn them off, no need to navigate, no need to learn how to use them, that can find answers instantly and operate more like a living mind than a machine.  Eventually, I believe the world will operate interconnected to a web that becomes more like the concept of the collective unconscious theorized by Carl Jung, and whether it is or not – that web will act and behave like a living mind.

If you think that’s far out, and what you’ve seen is wild – this, my friend, is only the beginning of the social enhancements made possible by technology.  And you know what?  We need it.  Badly.

The world right now has bigger problems than business, we’re living in a time where the US government treats it’s citizens like subjects, a billion people are starving, and the world treats the resources and environment like if we destroy it all it doesn’t matter.  It’s time for an innovation of a social consciousness, interconnected by a living technological mind of all combined human knowledge, because if there’s anything that can create the social revolution we need, it’s coming together as one mind – and as I live and breathe, I’m telling you it will happen in our lifetime, and you will see it if you’re still alive :)

So thank you Facebook for showing Google that it’s the people that move the world – because without you, the internet would still be a sour, stuffy place only used by tech guys and marketers like me.

To our living collective mind,
David Wood

P.S. Just wait my friend, the Governments of the world and huge ass corporations can’t hold back the change we need forever – as communication exponentially expands and connects with the web of thinking from all people world wide, nothing can stop us from moving forward….

…just don’t let that stop you from acting today – become the change that you want to see – and why not share it on Facebook?  (let me know your thoughts.)

P.P.S. Feel free to use any part of this article, if you link back to http://workwithdavidwood.com/a-historical-10-days-for-facebook-google-is-faltering-to-the-monster-at-last/ Thanks.

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31 comments
brian fanale
brian fanale

right on my man, this was an awesome post!

Hans Schoff
Hans Schoff

Dave, do you know something we don't know? Is there something you're not telling us? Are you insinuating that the BORG will somehow manage to return again from the future to assimilate the entire planet and turn us all into BORG before we're able to discover warp speed? That was after world war 3 I thought... (Sorry, just saw Star Trek: First Contact the other day and your conclusion sounded EERILY familiar to the storyline of that movie - maybe you watched the same movie? JK! LOL.) In all seriousness, I think you're right (no Borg though let's hope!). Facebook is such an easy, simple to use platform - easier than many if not post other communication platforms; in fact you can access facebook from your phone - soon we won't even need phones, just the internet. It's pretty crazy how fast it's all changing, but you either have to keep up or you will get left behind. Great post!

Ron Deering
Ron Deering

This is just perfect. I've been working with a couple of local business and trying to explain to them the power of facebook and marketing through relationships. This is just what I needed to send to them... Thanks again David

Sandy Moore Online
Sandy Moore Online

David, this is one eye opening post - I loved it. You are so right when you say love it or hate it everyone is on Facebook. My son was just saying the other day.... how none of his friends grandmothers are on Facebook.... and his is.... How wrong he is!

Catherine Allen
Catherine Allen

Excellent article, David. I appreciate your thoughtfulness (something a lot of free time promotes : )) and focus on the bigger picture. Facebook also was a major force when the revolts started in the Middle East. One of the arrested Egyptian protestors was a Google executive who organized and coordinated a lot of the action through Facebook and other social media. But, probably most people reading this already know that.

George Lugo Jr
George Lugo Jr

Hello Dave, Great article on Facebook. You know there are a lot of people out there that still believe that Google is still the place to market but in fact FACEBOOK is the place where advertising is heading. People need to wake up and smell the Mocha!!! lol... Thanks George

Alden E Witte
Alden E Witte

It's interesting you used Avatar as an example of the technology advancement. Your conclusions to what the internet is becoming is exactly what was truly the deepest, and most amazing discovery on the planet Pandora. That the planet and it's people were connected to the most intelligent, harmonious, biggest interconnected system ever found. I think it's the universe, but that's what they find in Avatar 7.

John Robberson
John Robberson

Great post. It's amazing how fast technology changes. I've gone from using card readers and programing PASCAL on a mainframe, to my first home computer with 2 Mega Bites of RAM. That's right 2 Meg's and that was the upgrade. :-) To the super laptops of today. The wise man remembers the past, but keeps his eyes on the future. :-) To your success.

Richard Duke
Richard Duke

Things have really happened fast in the last several years. I still have an UpTime 286 that still works. It is a pre-internet desktop. Maybe the grand kids can have it as a collection along with my coins.

Billy-bob-joebob-smith-IV
Billy-bob-joebob-smith-IV

Hey Dave, What sort of "social" commentary is this making in your opinion? That we are a socially starved planet, seeking a narcissistic outlet because were are insufferably vain?===OR===We are using FB to make important strides to connect with people across the world connecting us like never before and making that world a better place? There are other answers, of course.

Dan Ellis
Dan Ellis

Its refreshing to know that the spirit of the machine hasn't surpassed that of man. Great post David. Long live the human spirt. Cheers!

barbara lyons
barbara lyons

Thanks for the information. the bigger you are, the harder you fall. Thanks, Barbara Lyons

Violet Koncz
Violet Koncz

I love facebook! :] Thanks for the post, Dave!

Gene Grass
Gene Grass

WOW. Put it back into reality that the internet browser is young at18 yrs. Mosaic was developed at the National Center for Supercomputing Applications (NCSA) at the University of Illinois Urbana-Champaign began in late 1992, releasing the browser in 1993. We've experienced ONLY the beginning! Dave, Your article hit me at an inner level of consciousness in the same way '2001: A Space Odyssey' had me feeling when I first saw it in 1968! And as you see the future of the web is Powerful. Real time social intelligence combined with collective unconscious connected as a living mind! I look forward to the next 20 years! Let's Rock! Keep it all coming, Dave! Thanks!

Benny Howe
Benny Howe

Great post Dave! Did you know that Google has 92% of the search traffic over here in the UK? A real titan. Facebook's time on site stat is more than double that of Google and just under double of Youtube! I would have thought YouTube's time would be massive in comparison. Whole lotta nerdiness going on :)

Christine Cox
Christine Cox

I have been saying for a long time, that Facebook is changing the world more than the internet itself, and we are seeing this be realized. Great work Dave!

Michael Maldonado
Michael Maldonado

Awesome Material... Wow... As goos as it gets! Good article bro... :D

David Wood
David Wood

You rock buddy - I was thinking of you the other day - we should talk soon.

David Wood
David Wood

Ha ha. Yeah I remember those, funny enough. Hilarious looking back - today we buy computers that are at the top speeds, and they're totally outdated in six months. -dave

David Wood
David Wood

Neither, it's an observation as to the growth of technology and to what the internet actually is, and what it's evolving to - and also what we can do with it :) -dave

David Wood
David Wood

Don't we all? That's the amazing thing about Facebook. All of us use it and love it - and even those who dislike the internet use it and love it. Facebook is a revolution. -dave

David Wood
David Wood

The weather is a much longer cycle than 37 years my friend. However, if you're trying to downplay the effect that we're having on the environment (weather or otherwise) you haven't researched it :)

Anne Watkins Tolley
Anne Watkins Tolley

So true! Keeping in touch instantly on our little toys! We have seen a lot of drastic changes in our lifetime! As for the weather..my theory is that its a cycle 37 year-ish!

David Wood
David Wood

Just wait until someone invents the social mind. Instant transfer of ideas and exchange of information can change the world faster than anything else :)

David Wood
David Wood

Thanks buddy - this is big stuff, the monster of Google is about to be crushed.

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