A historical 10 days for Facebook – Google is faltering to the monster at last…
The last 10 days were one of the most historic dates in the history of Facebook – and no one seemed to notice. I’m going to show you a quick picture, so you understand what I mean:
If you look at this picture (click to enlarge) this is the global Alexa score for Facebook over the last couple of years – you’ll see them as the big #2 – all the way back from mid 2009 when they passed YouTube as the largest social site online.
If you don’t know what Alexa is – I would go to http://alexa.com and download the Alexa toolbar – it creates statistics on various websites based on actual visitors, time on the site, bounce rate, and more.
A few years ago, people believed that no one could pass Google, they were too big – and in many respects, it was hard to argue with. Google is the king of the search engines – but look at this incredible phenomenon that happened in the last 14 days (click to enlarge):
If you look at this one – you’ll see that not once, but TWICE in the past 10 days – Facebook passed Google in world wide traffic for the first time.
Don’t you feel like throwing a party? Congratulations Facebook – you’ve beat down the man – twice, in a week – and no one has done that for five years.
So the question arises – what does all this mean to your business – and what does the future of the internet hold?
I’m going to make a few predictions, but before I do – let me tell you why this happened.
The internet is a new evolution in human communication made possible only by the increase of technological advancement and world wide knowledge of energy – because it’s new and it’s so interconnected to everything that we do in our lives, it’s evolving and changing faster than any other kind of technology.
When Bill Gates had a vision to have a computer powered by Microsoft in every home in America – it was something to outright scold by looking at the 2 ton super computers that filled buildings to calculate basic Algebra, I still remember when the first game came out on my first PC in the late 80′s – we were pumped at the computer graphics of a little stick man running and climbing stick ladders. I remember when I saw weird al’s movie ‘UHF’ and the computer graphic seemed amazing when they played the song ‘Money For Nothing’, I dug it up on youtube to show you what I mean:
Now, there’s at least one guy 20 years old or under reading this – who’s never seen that stupid movie, and thinks the idea that anyone could think those graphics are amazing is the most hilarious thing he’s read all week.
Just keep in mind – I’m only 30. Lol, shows how fast stuff changes.
Who could have imagined the kind of high powered crazy 3D graphics that we saw in Avatar last year? Or that a 5 year old with a normal laptop can now out calculate all of the computers in the world in the 80′s?
As technology has changed and people have gotten adapted to the internet – the meaning of the internet and how it interacts with the world has also changed. Google was an innovation to finding information – when Larry Page and Sergy Brin developed an algorithm in 1996 to determine a pages authority by determining the number of inbound links – and the authority of those links based on their in bound links. Lol – funny saying that out loud – the terminology ‘Pagerank‘ was invented, and it drove the traffic online for the next ten years – evolving quickly as marketers and businesses found out ways to exploit it.
In the beginning – it was easy to manipulate – all you had to do to trick the Google robots, is put tags everywhere on your site, create a bunch of other sites, and link back to your main site through some kind of giant ponzi linking scheme.
The problem with this – of course, is a 5 year old child would click on a link that said ‘Free Lollipops’ and then a porn site would pop up, advertising the latest scandal movie with Pamela Anderson, Bill Clinton, or any of the other famous folks in the late 90′s.
So search had to evolve, and with the evolution of search and the advancement of communication technology – came email, the first dating sites, in 1997 we had the advent of both instant messaging and the first social media site: Sixdegrees.com, which allowed for basic profile creation, uploading photos, and connecting.
As social media was growing as a hidden animal, being stopped by inefficient web technology, slow load times, and server interruptions – search took over the internet. With the proliferation of search, the advancement of Google algorithms, marketers and information pirates (like early versions of myself) had to find new and innovative ways to crack the algorithm and get attention. The ease of setting up websites exponentially exploded in late 1999 with the invention of Blogger.com, which allowed for the mass creation of websites by people who – well, didn’t know what the heck they were doing, really at all.
Now search was faced with a new problem, as the rise of websites by the layman began their exponential expansion. Look at the curve of growth of websites online, from the advent of the internet through 2008 (chart to the right, courtesy of Pingdom.com – click to enlarge)
Today, there is an estimated total indexed number of pages online of 13.8 billion (see this). The rate of growth of the number of websites online is matching that of the rate of growing brain cells of a human fetus in it’s final trimester of growth – and my guess? It’s just the beginning.
In 2002, Friendster.com was launched, and then Myspace.com launched in 2003, revolutionizing the face of Social Media and bringing it to a place where the internet could evolve to it’s current paradigm. Hundreds of millions of users registered, and it created a social phenomenon – where information and communication was virtually instant. In 2005, Youtube entered the scene, and expanded in growth at a rate that dwarfed what was thought the impossible with Myspace.
This chart (courtesy of Compete.com) shows the difference in growth of new visitors to both Myspace and Youtube in their first 16 months of operation. Just stop, and think for a second at this – 25,000,000 users had been to YouTube within it’s first 16 months of operation. Compare that kind of expansion with ANY business in the last 5,000 years of human history – and the way this changes the nature of how human beings communicate and relate to each other world wide.
Youtube was a social revolution – but it was just the beginning. For the first time, online video media started to out pace television and corporate conglomerates that had dominated the media scene through television and newspapers for hundreds of years. You could get coverage from someone across the world of something that no one would have ever heard about – an entirely new medium of sharing was born, and video became social.
Here was the problem, though – the internet was complicated and cumbersome – just look at Myspace – while it was a revolution in interpersonal communication, it was a pain in the ass to use. You had to setup a profile, choose a million options, know html code to alter the way the page looked, and it took forever to load new profiles.
More than that – most of the pages were ugly and gaudy, and took forever to load – you had to scroll through a million pages to find anything interesting – this ‘user unfriendliness’ causes what I call ‘cognitive resistance’ to communication. If there’s even one minor piece of tension internally to taking action, there’s a great percentage of the world who will just do nothing.
My favorite example of this is modern Airports, a lot of people hate the airport today because of the huge ass nazi government that the USA is now, no one really thinks of all of the social implications that are created by unbelievably long lines and constant abuse by authority figures violating the laws – just like that creates cognitive resistance to travelers and the growth of world trade – Myspace created a similar phenomenon through slow load times, gaudy profiles, and although it was a revolution – my Mom hated it, my Dad hated it, and no one used it who wasn’t part of the great population of the world that has no need for a great understanding of technology.
Hence the advent of Facebook. What did Facebook really do that was different, that has now allowed them to dominate and become integral to the entire infrastructure of the internet? They eliminated social and cognitive resistance to the most favorite activity online – sharing, communication, and connecting.
Most people would have never thought about that, because really – there’s no need to – you hop on Facebook, are uploading photos in seconds, talking you your buddies in minutes, and you can see everything in real time without any pain in taking action or navigating – it’s all right there.
A revolutionary engine allows you to instantly navigate, flow, and talk – and you don’t have to know a gosh danged thing about the internet to use it. With the surge in smart phones, 3g networks, and world wide internet infrastructure – it is now as easy to use the internet (thanks to Facebook) as it is to dial up Grandma on a good ol’ fashioned landline – in fact, it’s easier and faster.
Why bother calling Grandma, if you can post a note on her Facebook wall and hear back in seconds – or chat in real time before you could have finished dialing the phone number?
My prediction? By the end of the year (2011) Facebook will squash Google and take it’s place (at least for a while) as the #1 dominant force for all things online – until someone comes out with something better – which may or may not happen for some time.
In fact, I don’t just think that Facebook is going to squash Google in traffic, I think that they’re going to dominate search and information completely. Why? Because social resistance is removed to sharing information, and people don’t want the pain of wading through pages of nonsense to get what they’re looking for, they want it now and they want the right information, and the presence and connection of Facebook to the entire world wide internet infrastructure is creating a ‘social brain’ to tell you the best answers to everything, now.
Compare, quickly, the video I showed you above with Weird Al, to this HD clip of Avatar (allow it to load, just so you can really soak in the advancements from just 20 years of growth – keep in mind this was also done in theatres in life like holographic 3D technology, just invented last year in 2010):
This is just the beginning – if you believe that what you’ve seen in the last 20 years is nuts, just wait and see what happens. The internet is evolving communication into a real time social intelligence, with the combined power of the minds of all humans to solve problems instantly. Read that again – if you don’t think it’s happening, you’re not looking.
You’re going to see, soon, the advent of interfaces so advanced, that there will be no need to boot them up, no need to turn them off, no need to navigate, no need to learn how to use them, that can find answers instantly and operate more like a living mind than a machine. Eventually, I believe the world will operate interconnected to a web that becomes more like the concept of the collective unconscious theorized by Carl Jung, and whether it is or not – that web will act and behave like a living mind.
If you think that’s far out, and what you’ve seen is wild – this, my friend, is only the beginning of the social enhancements made possible by technology. And you know what? We need it. Badly.
The world right now has bigger problems than business, we’re living in a time where the US government treats it’s citizens like subjects, a billion people are starving, and the world treats the resources and environment like if we destroy it all it doesn’t matter. It’s time for an innovation of a social consciousness, interconnected by a living technological mind of all combined human knowledge, because if there’s anything that can create the social revolution we need, it’s coming together as one mind – and as I live and breathe, I’m telling you it will happen in our lifetime, and you will see it if you’re still alive
So thank you Facebook for showing Google that it’s the people that move the world – because without you, the internet would still be a sour, stuffy place only used by tech guys and marketers like me.
P.S. Just wait my friend, the Governments of the world and huge ass corporations can’t hold back the change we need forever – as communication exponentially expands and connects with the web of thinking from all people world wide, nothing can stop us from moving forward….
…just don’t let that stop you from acting today – become the change that you want to see – and why not share it on Facebook? (let me know your thoughts.)
P.P.S. Feel free to use any part of this article, if you link back to http://workwithdavidwood.com/a-historical-10-days-for-facebook-google-is-faltering-to-the-monster-at-last/ Thanks.