6 Ways To Lose Your Audience’s Trust
Let’s face it, we live in a world where nobody trusts anyone.
It’s becoming more and more difficult to gain trust, and even easier to lose it.
If you’re building a brand, a business, a blog or even an email list; audience trust is everything. If your audience trusts you, they’ll keep coming back for more information and they’ll keep coming back to buy your products.
The good news is, while it’s becoming ever-increasingly more difficult to gain trust; the vast majority of brands/companies & people are terrible at it. Which means if you avoid these 6 stupid mistakes; you’ll become your audience’s go to person or site.
1. You Don’t Interact With Your Audience
One of the biggest reasons sites fail to build audiences online is due to a sheer lack of interaction. In order to build and maintain trust between you and your audience; you absolutely must interact with them.
You can interact with your audience via a forum, via blog comments or perhaps reviews of your business if that’s your only option. You need to listen to what your audience has to say and respond. If you’re not interacting with your audience, you’re losing trust.
2. You Write For The Search Engines
Keyword optimization has become common knowledge. If you’ve got an authoritative website; it’s easy to boost your traffic by overtly optimizing your posts and pages for highly searched keywords.
Write for your audience first, then the search engines. People know when you’re keyword stuffing, and it’s a trust killer.
3. You’re Not Social
If you don’t have social profiles for your brand or website; you’re completely insane. Social media is the ultimate means of connecting, interacting and building trust with your audience.
Don’t have time? Yep, that’s the excuse most people use. The fact is, your audience are directly reachable via your social profiles. Make sure you share your content & updates on your social profiles. Whenever someone interacts with your social posts/updates via a comment, like or re-tweet – follow up with that person. A 30 second reply goes a long way.
4. You Promote Way Too Many Products
If someone is subscribed to your email list, it’s because they want to hear from YOU. They want to read YOUR content and buy YOUR products. It’s perfectly acceptable to promote other people’s products, but over the last few years it’s gotten seriously out of hand in most circles.
Each niche only has so many people. Between these people, there are at least 20 different companies/individuals with email lists. Around 80% of the niche are probably on more than 3-4 of these lists. Which means whenever there is a product launch, and the industry promotes it – your audience are getting the same promo from other lists as well as yours.
You can see why it gets to be a problem, people don’t like being sold stuff by multiple people at the same time. You need to differentiate yourself from your competitors and be more selective with your email promotions.
5. You Commit Trust-Suicide
There are several minor things that many Internet companies do that kill any trust they have with their audience. Like:
- Elaborate fine print (hiding details in your fine print, especially in regards to billing)
- Aggressive cookies
- Fake Testimonials or Reviews
- Email Spam
- Hidden Unsubscribe Field In Emails
The list is a lot bigger, but those are some basic things to avoid.
6. You Suck
This is a huge component of building a successful business and audience via the Internet. Be extremely helpful at all times. This means publishing helpful content, offering advice and answering your audience’s questions. Be genuinely friendly and offer people a helping hand.
The second component is being reachable. There’s nothing that repells your audience more than not being able to reach you. If your site doesn’t have a contact form, a phone number or an email address; you suck! Even better, install a live support chat on your site and offer real-time support – especially if you’re running a more corporate company.
If someone wants to get in touch with you, it either means they’re a prospective customer/client or even someone looking to promote your business. Whatever the case, make sure you are easily contactable.
P.S. Leave me your thoughts, comments and questions below. Also opt-in to the email list on the right for more audience building tips, tricks and secrets.