6 MLM Tips For Explosive Downline Growth
Article by davidmwood
David has written 345 awesome articles for us at David Wood's MLM Marketing Prosperity Blog
August 24, 2011 • 6 Comments
Building a Network Marketing business takes time, effort, hard work and strategic thinking.
A lot of people I run into seem to think that if they work really hard, the results will just show. They somehow have this belief that by pitching hundreds of people weekly, they’ll enroll a bunch of them into their mlm and make a small fortune. VERY WRONG, strategic thinking…
I actually used to have the exact same belief. That once I knew how to recruit I’d be making a million bucks a year in some MLM. The truth is that I mastered recruiting. I was bringing in people into my company on a daily basis. I was just picking up the phone, dialing my leads and recruiting. Then I did some presentations that a few hundred people attended that brought in even more people.
A few months later I thought damn, I’m doing really really well. I was banking a 4-5 figure pay check each month. Back then I didn’t really understand the compensation plan so I didn’t even realize that 90% of that paycheck was earned by me personally. Just from my personal recruiting. Now where’s the leverage in that?
A List Of 6 MLM Tips
The whole point of Network Marketing is to make a load of money by leveraging other people’s efforts. I.E. I recruit some people and make a little money, they recruit some people and I make a lot of money. That’s what you’ve got to think about, the big picture. Most Network Marketers only see the small picture which is recruit, recruit, recruit, and make a little money.
Anyway, tip #1: See the big picture. Network Marketing isn’t all about recruiting. Recruiting is easy and a pretty straight forward process. You generate leads, they go into your funnel, you feed them some content, teach them a few things and show them your presentation. You need to have the end goal in mind. Growing a massive team of distributors across the nation, having your team grow without you doing anything.
Tip #2: Build a personal email list: I know this one is pretty much common sense, but the fact is that a fraction of Networkers are doing it. If you’re using online marketing to build your business, you probably have this covered. What I’m saying is build a PERSONAL email list. Send every message from YOU personally. People work with people, not companies.
Tip #3: Use a damn sales funnel: If you’re not using a sales funnel in your MLM business, you’re probably making 20% or less of what you could be making. Not going to go into detail on this one as there’s too much to say. I wrote a long post on “Designing Your Own MLM Marketing System” that will teach you everything. Basically sales funnels build relationships with your leads. Your marketing generates leads and should be the core of your business. It won’t work without it. Then your funnel sells an inexpensive piece of information, any info product or whatever. That puts people on your buyers list and also cash in your pocket. Once people are on your buyers list, you can repeatedly sell them stuff. From there you can pitch them your MLM. (Don’t really mean pitch)
Tip #4: Using online video presentations & webinars: if you’re not using video or webinars to build your business, you’re simply a fool or a wimp who’s afraid of the camera. Video presentations sell like 500% better than plain old text. If you’re trying to get someone to join your opportunity and you’re presenting them with a company website and a silly article, you’ll fail awfully. However, recording a high quality video presentation using say… Camtasia and PowerPoint will allow you to put your recruiting on autopilot. You simply plug the presentation into your autoresponder series or use it for broadcasts when you run promotions. Really, the perfect mix is to have an excellent video presentation recorded by you personally doing a voice over of a PowerPoint presentation. Then real life footage of yourself chatting, then some text below the video. Of course, and a signup now button. Then webinars, you should hold an opportunity webinar weekly. Throughout the week your team can send people to the registration page and allow you or an expert to do the actual selling during the webinar.
Tip 5: Always be selling: you absolutely must sell stuff to your downline and of course, the people who aren’t on your team. The way my strategy works, I have hundreds of people coming into my sales funnel. They see me, they hear me, and they watch and read my stuff. Then they’ll be exposed to an information product which puts money in my pocket right away. Then they’ll be taught to do a load of cool stuff that involves them purchasing things like domains, hosting and autoresponders. You can bank off all of those tools. You know the top guys in Amway make most of their money by selling tools to their downline? CD’s, books and all that crap. This tip can make the difference from you earning $100,000/year to $500,000/year. When you have an MLM organization, you have a massive group of buyers who have money to spend. Meaning you can sell them tools that’ll help them build the business.
Tip 6: Duplication Systems: As I was saying earlier, you can’t just recruit, recruit, and recruit. You need to have a duplication system in place so the reps you’re recruiting can actually get started making money. My biggest struggle throughout my Network Marketing career was duplicating my results past the first few levels of my downline. Seriously, you need tools, training and step by step action guides for your reps. Without them, they’ll end up following your company’s silly training that teaches them to walk around in Wall mart. So you need a system in place that will educate your reps on Network Marketing and exactly how it works. Then you need marketing training (traffic generation etc), offline & online recruiting training, plus some stuff on duplication. Also, it’s my highest recommendation that you hold team training webinars at least once a week. If you want your team to produce results, motivate them.
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