6 Essential Internet Marketing Life Lessons
It’s the new year, there’s no better time to reflect on the past year as well as your actions & goals for this year. For me 2012 was an excellent year. I accomplished the vast majority of the goals I set out to accomplish.
As I was reflecting on the past year. I realized 7 lessons that 2012 had taught me:
1. Don’t Set Too Many Goals
Ok, I did accomplish a lot of my goals last year. But the truth is I set far too many goals that were simply unattainable in a one year period. So I ended up over working and feeling burnt out way too often.
Sometimes in life you have to face the fact that you can’t accomplish all your goals as quickly as you’d like to. The worst part of high-volume goal setting is spreading your energy. If you want success in any business; you have to focus on it like nothing else exists.
You only have so much energy. Don’t spread it between 5 or 10 projects. You should always set one project as top priority and 2 or 3 others that can be labled hobbies.
2. Screw Your Clients
This didn’t actually apply to me, but it will apply to a lot of readers. You should always put your own projects ahead of your clients. Clients are cool, monetizing a skill is an easy way to make a living on the Internet. But nothing feels worse than leaving your own work behind to focus on someone else’s.
Taking on clients is a sure-fire way to put cash in the bank – faster than anything else. Launching a website, app or product takes a lot more time and effort; but the financial reward & self fulfillment is always worth it in the end.
3. Spend Your Money
I was guilty of not doing this for a long time. You have to work hard, play hard. If you don’t put the same kind of energy and time into having fun as you do working those 18 hour days; you’ll burn out. Working hard is essential for accomplishing great things, but when it comes to having fun; jump at it with the same intensity.
Go jump off a bridge (with a rope attached), go mountain-climbing, yacht sailing, super-car racing, travel Europe, hit London, Japan, Vegas.
Buy a car, a boat and a big ass house; you deserve it. Sure it takes a lot of money to do those things, but if you have it; it’s essential that you use your money to enjoy yourself in order to put more energy back into work and creating insane results.
4. Work On Your Best Idea
Every entrepreneur has a seemingly endless supply of ideas bouncing around their head. Most procrastinate, put off working on their best ideas and keep doing what’s making them money in the moment.
The secret is to always be working on your best idea. If you’re not working on your best idea then you’re wasting your time. Do whatever it takes to work on your best idea, the one you’re most passionate about.
5. Build a REAL Business
Don’t just built a website, a plugin, a software or app. Build a real business, a brand, an online identity. You need five things to build a ‘real’ business:
- A Problem & solution
- A purpose
- A Product
- A Way To Get Paid
If you’re just building a blog and hoping it leads you somewhere; you’re wasting your energy. You need to know what problem you’re fixing. Who’s going to buy your product, how big the market is and how you’re going to sell it.
Some actual conventional business tactics. Focus on building a business where you can generate repeat sales and a loyal customer base. Nothing less.
6. Plan As You Go
In the Internet Marketing space, there are no business rules. It’s a wild jungle compared to corporate industries. I always loved that fact, but thought it was kinda dumb. So I always planned everything out in great detail. So I would know exactly what I was doing, how I was going to do it and the expected time frame to complete each project.
While proper planning is crucial, you really don’t need a conventional business plan. It’s hard to estimate figures in this space. Instead, you should adopt a strategy of ‘plan as you go’.
Start off with an idea of what you want to accomplish, how you’ll accomplish it and some of your goals. However, things never work out how you expect them to in this business; it’s much easier to plan as you go.
P.S. Leave me your thoughts, comments and questions below. Also opt-in to the email list on the right for more marketing tips, tricks and secrets.