5 Steps To Increase Traffic & Survive Google Updates (part 3)
It’s very simple. Before Google+ launched, Google couldn’t know for sure what other social profiles (i.e. Facebook/twitter) belonged to you. Google+ profiles are verified with your Google account and connected + verified with your website. So your site links to your G+ profile and vice versa. Within Google+ you can add your other social profiles.
This tells Google for certain these other profiles belong to you, which enables them to use that data to rank you. They look at metrics like number of followers, presence (shares) on the overall network, your activity on the networks and user interaction with your updates.
If you’re running a local site, this step can barely be implemented. However setting up authorship and connecting your social profiles to your G+ account is still necessary and useful.
Step 5: Build Domain Authority (via Link Building)
Step 5 is the easiest, yet most effective and powerful for boosting your site’s overall rankings. All of the other steps will build your domain’s authority. But nothing builds authority like powerful backlinks.
Backlinks are still the best and most powerful metric in the world Google uses to work out where a site should rank for a particular keyword. The good news is that backlinks are super easy to build, it’s just a matter of budget.
There are two kinds of links you need to build; conventional links and high PR links.
Conventional links are the kind of links SEOs have been using for decades to rank websites. They include wikis, edu blogs, blog comments, web2.0s, forum profiles, web2.0 profiles, article directories and document sharing links.
All of which are completely free to build and can be mass built automatically with a few tools like Senuke. In the past, these links were all you’d ever need to dominate the most competitive niches.
They still pass a lot of link juice through to your site and provide targeted backlinks. But that’s not why we really build them, not now anyway. Right now conventional backlinks can be used to: rank for low competition keywords, massively diversify your link profile, diversify your anchor text profile and build link volume.
If you’re targeting low competition keywords, these backlinks are the only thing you need to reach page one. If you’re in the SEO game to take over a market and dominate competitive seach terms, you should use them to diversify your link profile. The other linking strategy (high PR links) are the only thing you need to dominate the tough keywords and build massive site authority quickly.
However, if Google looks at your backlink profile and only sees a group of high PR links; they’ll know something is up. A natural link profile has a mix of links, that’s why tools like Senuke are so useful for diversifying your link profile with conventional links.
As well as diversifying your link profile, they are important for diversifying your anchor text profile. Like your link profile, Google scans your anchor text profile. If they see you’re using the exact keyword you’re targeting as anchor text most of the time; you’ll get a penalty.
A natural link profile has a lot of different anchor text. My general rule is:
- 10% exact match
- 40% related exact match (variations)
- 50% relevant niche targeted keywords + naked URL + click here etc
You really don’t need to use your exact keywords as anchor text much whatsoever. You should use exact match anchor text (your most difficult keywords) 10% of the time in your conventional link building. Conventional links are extremely cheap and easy to build; so it makes them the perfect tool for diversifying your link profile.
When it comes to linking strategy 2; you only want to use exact match anchor text for your high PR links. High PR + relevant content = the ultimate backlink. You can go about acquiring high PR backlinks several ways. First you could rent them on existing high PR sites. Second you could buy permanent contextual backlinks on existing high PR sites.
Third you could buy high PR links on competitor sites. Fourth you could build your own network of high PR domains and use them to link to your sites. The fourth strategy is the easiest, cheapest and fastest way to build rapid site authority and shoot up the rankings. Nothing beats this linking strategy.
Essentially all you have to do is find expired high PR domains, purchase them via auction and set them up on SEO hosting as relevant sites that link to yours. To read a full guide on this strategy click here.
That just about covers the 5 steps to boosting rankings, increasing traffic and surviving Google Updates. When it comes down to it, all you have to do is build site authority. Build a great site, publish high quality content and build a massive variety of backlinks including high PR links.
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