5 Simple But Deady Guest Blogging Tips
Guest blogging is a marketing strategy that most new bloggers tend to experiment with. Usually they just do a Google search, find a couple of somewhat relevant blogs, start writing and send in their posts. To be honest guest blogging is in no way about quantity. There’s a ton of information out there on guest blogging and the majority of it says “write several posts per day and send them to any relevant blog you find”…
Sure that would work in the long run, but it’s not the way to go if you want fast as well as long term results. In the last couple of months I’ve been testing different guest blogging strategies. I’ve written hundreds of crappy articles and had them published on low traffic blogs. I’ve written high quality posts and carefully submitted them to the biggest blogs in my niches… And I’ve done a bit of both.
All in all I’ve learnt a lot about guest blogging. So here are my 5 straight forward guest blogging tips that actually work:
1. Quantity V.S. Quality
Despite what others say, quantity doesn’t win with this marketing strategy. I literally had over 100 blog posts written and published on over 50 blogs in the online marketing niche. Obviously the posts weren’t the best quality, so they were published on a bunch of low quality blogs. My test was simple. Publish as many guest posts as possible on any blogs in the Internet Marketing niche.
I had them all written by a decent writer and sent via email to random blogs I scraped using a piece of software. The end result was a huge boost in search engine rankings and a little traffic. The entire experiment took around 3 months. Why was I so disappointed? Only because a boost in rankings is only 1 of the many benefits guest blogging offers.
The real benefit is traffic and lots of it. The whole idea behind guest blogging is stealing communities. You get to post on someone else’s blog, their subscribers read your post, click through to your blog and hopefully subscribe. So essentially you’re stealing subscribers from other blogs. That’s what happens when you post on blogs with established communities and lots of traffic.
When you randomly post on low traffic blogs, you’re getting a backlink, a few visitors and nothing more. The point of guest blogging is to receive a massive influx of traffic almost immediately. In order to “steal” subscribers and receive that massive influx of traffic, you need to publish super high quality posts on high traffic blogs that actually have a following.
2. Shoot For The Stars
Most people who start guest blogging are genuinely terrified of approaching blog owners. So they end up approaching tiny blogs which by the way, is a huge waste of time. Trust me; shoot for the stars! As long as your blog posts are excellent, you can approach almost any blog. Of course, they have to be accepting guest posts and you need to think about the next step; slowly establishing yourself.
3. Establish Yourself
When you’re just starting out with guest blogging, approaching the big blogs in your niche is a great idea. However, it’s also a good idea to start with the smaller less established blogs. If you’re new on the block and haven’t exactly got much credibility; you can’t start writing for blog’s with readership’s of 50,000. With that being said, I also say shoot for the stars!
You’d be surprised how easy it is to get your stuff published on major blogs. Saying that, you’re not exactly going to get a post on a blog like CopyBlogger without some credibility behind you. So start with blogs that have a small readership of a few hundred to a few thousand. Then work your way up to the blogs with tens of thousands of active readers. It’s all about building a sort of portfolio.
When I first played around with guest blogging, I didn’t track anything. All I had was the Google Analytics data which by the way, is extremely helpful. Anyway, if you’re going to be guest blogging on a regular basis you need to keep track of:
- Guest Post URL
- Contact Name Of Blog Owner
- Blog Owner Email
- Page Rank
- Post Title
- Post Length
- Number Of Subscribers
- Date Post Went Live
- Number Of Referred Visitors
- Number Of Referred Subscribers
Keeping track of that data will allow you to see exactly which blogs are worth writing for. Using a tool like Google Analytics you’ll be able to find out how many visitors and subscribers each post refers. Once you identify which are sending you the most traffic, you can continue writing for them on a regular basis. That’s the idea behind tracking your guest posts. It’s also great for seeing which titles are most effective.
5. Carefully Craft Your Author Resource Box
The author resource box is generally at the very top or bottom of a guest post. It’s where authors are allowed to talk about themselves and really promote their blogs. So… use it wisely! Most of the time you’re allowed 2-4 lines and 1-2 links. Most guest bloggers link to their blog twice and write a few lines of descriptive text explaining what their blogs are about. Instead have 1 link to your blog and 1 link to a capture page on your blog. You’re not usually allowed to link directly to a capture page. However it’s acceptable to link to a page on your blog that’s built to give something away in return for a name and email address. That’s the key; 1 link to your blog and 1 link to your capture page.
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