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5 Essential Tips For Blogging

Tips For BloggingIf you’re running a blog and using it to build your business, you have A LOT to learn. Or maybe you’re trying to build a business out of your blog and you want to better monetize it. Either way, I put together a short list of rock solid blogging tips you should absolutely follow/incorporate into your weekly blogging activities.

1.Posting Frequency

I can’t stress this one enough as it’s vital that your blog gets enough content. For SEO benefits, traffic and relationship building. You need to post enough content to build a relationship with your readers. If you post once a month, you’re not going to have much of a rapport with anyone. So my rule of thumb is at least once week. I’d say once a week as a minimum. You can post a lot more, but not too much. You want your readers to have a sort of exclusivity feeling about your blog posts.

That they’re full of secret information that’s getting leaked onto your blog every now and then. If you post too often, the value of your posts decrease. If you post multiple times daily then people just won’t read your blog. Sure you’ll get the long term search engine traffic, but you won’t get many repeat visitors. You need to build anticipation for your blog posts. Leave your posts on a sort of hanger. You know… To Be Continued… But in a less crappy way. Just enough so readers will subscribe to your feed and wait for your next post. Something else, keep your readers guessing. Make them think, what will it be next week? Just a few ideas that have proven to work for me.

2. Tell Stories

This doesn’t just apply to your blog; it applies to all marketing in general. As stories sell better than anything else in the world. Think about it for a second, every Clickbank sales video in history starts off with a story. Like… “Tim used to fat and ugly; he struggled with his looks and contemplated suicide for years… until he took UltraWeightLossMagic27XXX. It transformed his body in days.”

You know what I mean, stories sell AND more importantly… they keep readers engaged in your content. If you tell a good story throughout your blog posts, people will keep reading. They’ll want to read the final outcome of whatever happened to Tim. Tell stories, they keep visitors glued to your posts and you can use them to sell just about anything!

3. Publish Lists

Another tip on posting content, use lists! Lists just like this one, “5 Essential Tips For Blogging”. I don’t know why, but lists work very well. In fact, thanks to Google analytics I’ve proven that I get far more click throughs to my lists than any other blog posts. People like lists, why?

Well because they’re damn easy to navigate through. Instead of a long block of text, people can scan through lists. Just make sure you use numbers and point out that you’re using a list in your title. Again, this post is a prime example. Also, use odd numbers. I don’t have a clue why this works better, but you’ll get 15%+ more traffic by using odd numbers. People like odd numbers? Who knows…

4. Cut The Crap

This one’s imperative as if you don’t cut the crap, your bounce rates will sky-rocket! What do I mean? Well I mean don’t rant on for half an hour about your dog or any other useless information before you give readers what they want. If your title reads “5 Steps To Build A Better Blog” don’t write 500 words on blogging in general beforehand.

Give them the steps upfront, feed your readers when they’re hungry or they’ll eat you alive. Meaning they’ll screw you by closing the page. When I start my posts with the actual promised content, I get like 5-20% bounce rates. However when I write just around 3-4 paragraphs before hand… people tend to bounce. (60%+)

5. Make Sure Your Content Is “Scrollable”

Whatever you do, don’t write your posts in long text blocks. Your posts need to be structured well or your visitors will be off to your competitor’s posts. Just make sure your content can be easily browsed. You do this by sectioning your content into multiple sub posts. If you’re using the lists strategy, this doesn’t apply.

If you’re just writing a long post.

Create sub posts where you use header tags to create sort of titles like the one above. Then, below the header write a short paragraph or two. ALWAYS keep paragraphs to 3-6 sentences or less. Just break your posts up into multiple sub posts and you’ll be fine. Also don’t be afraid to use lots of images, people love them. The more images, the better. Just as long as they’re on-topic, they make your posts a tad friendlier.

In Prosperity,

David Wood

P.S. Feel free to leave your comments and questions in the box below. And if you haven’t, fill out the form below and join my list for more incredible content.

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13 comments
Aprel Fajardo
Aprel Fajardo

I like the last idea --- you have to make sure that blog is 'scrollable'. If your target viewers won't have the interest to scroll down to further read your blog, then you must change the quality of your blogs. These are amazing and upfront ideas. I had a nice time reading it, thanks! http://www.msecuredatalabs.com

Lady-jen Pabutawan
Lady-jen Pabutawan

Wonderful blog! When blogging it should be relevant to the topic that is discuss. Information for blogging considered but must be in the correct/right comments. But for the beginners of this, they could think that it’s really hard to say but bear in your confidence so that you could easily cope it. This is all I can say base to what I read. Thank you.

Ronie Barcoma
Ronie Barcoma

Nice Blog. Example, Everyone has something to say about education. Whether or not their opinions are informed, those interested in education go to blogs to read more, of course, but also to comment and discuss. Every blog post you write should in some way invite further discussion. It’s not enough to simply have a comments field and let things go from there. Ask your audience for guest posts, and require that each guest post bring a new perspective to your blog—whether it’s insight from a teacher, principal, professor, university president, or student. http://www.iquestintl.com

Rick Pua Pila
Rick Pua Pila

Understand that there are time swings where more people are online than not. First thing in the morning East Coast time is always good. Mid-day slots 11-12 and 2-3 EST have both coasts online, with a likelier frequency of being at computing devices. End of day East Coast time is also good for catching both coasts. Some days are better than others. Sundays are better than Saturdays. Monday mornings, most people are in meetings. Many people take Fridays off periodically. When you publish content online to notify your readers, especially if you are not publishing every day, try doing it a couple of times with different intros. People migrate to content via word of mouth as opposed to opening a reader, and most people aren’t online all day. Second and third waves of readers can be created. http://www.addvalue.com.au/

Rick Pua Pila
Rick Pua Pila

In the past, headline writing mattered, but without significant RSS traffic, the need for catchy titles increases exponentially. Without a punchy headline that attracts people immediately, posts die in the water. Your content has to work immediately. It has to resonate though the clutter on Twitter, Facebook, groups, usenets, emails, etc., and compel people to click through. If a headline can’t grab someone in ten words or less, go back to the drawing board. Similarly, content should provoke thought. Write a strong first paragraph that states a thesis promptly. Use the rest of the post to prove or disprove the thesis. If you don’t have anything to say, why will people come back or check your blog out if there’s nothing to add value to their lives or to talk about? It’s better to say something and have vigorous discourse, then to be safe. Unremarkable blogs are easier to find on the Internet than not; they’re easy to ignore, too. http://www.addvalue.com.au/

Anthony Morgan
Anthony Morgan

The big question here is how to make your recap of the event unique so that it stands out. If you are writing about the event exclusively, then you have little to worry about. However, if more people are providing coverage, put forth a little more effort. A good idea is to have unique assets such as a photo, video or an interview with one of the attendees that other bloggers don’t have. You can also include all the recaps of the event in your blog and then collect all the coverage about the event as links in your post. http://www.addvalue.com.au/

Anthony Morgan
Anthony Morgan

Make sure to do research before the event occurs. Find out what else is being written about the event. This is particularly important because the persons writing about the event before it has happened are most likely to do a follow-up afterwards. Make a list of the people or sites and blogs promoting it and link them to your blog. http://www.addvalue.com.au/

Willie
Willie

Thats great info David I am happy to know I am on the right track I have to create more list but the others I've been applying I am always looking for ways to be better. Thanks for sharing.

Pj Zafra
Pj Zafra

Great tips Dave. Will start applying what you've mentioned up above. Thanks!

ayman
ayman

Great tips dave I will folow them in my blog too. I learn have a lot from you. thanks for everything.

Marcy Ensley Calabrese
Marcy Ensley Calabrese

Thanks! I am currently searching for an idea on how to start blogging, and now I'm good to go!

Stephen Peters
Stephen Peters

Thanks for all the info! Wow, you packed it full. I'll use it.

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