5 Essential Tips For Blogging
If you’re running a blog and using it to build your business, you have A LOT to learn. Or maybe you’re trying to build a business out of your blog and you want to better monetize it. Either way, I put together a short list of rock solid blogging tips you should absolutely follow/incorporate into your weekly blogging activities.
I can’t stress this one enough as it’s vital that your blog gets enough content. For SEO benefits, traffic and relationship building. You need to post enough content to build a relationship with your readers. If you post once a month, you’re not going to have much of a rapport with anyone. So my rule of thumb is at least once week. I’d say once a week as a minimum. You can post a lot more, but not too much. You want your readers to have a sort of exclusivity feeling about your blog posts.
That they’re full of secret information that’s getting leaked onto your blog every now and then. If you post too often, the value of your posts decrease. If you post multiple times daily then people just won’t read your blog. Sure you’ll get the long term search engine traffic, but you won’t get many repeat visitors. You need to build anticipation for your blog posts. Leave your posts on a sort of hanger. You know… To Be Continued… But in a less crappy way. Just enough so readers will subscribe to your feed and wait for your next post. Something else, keep your readers guessing. Make them think, what will it be next week? Just a few ideas that have proven to work for me.
2. Tell Stories
This doesn’t just apply to your blog; it applies to all marketing in general. As stories sell better than anything else in the world. Think about it for a second, every Clickbank sales video in history starts off with a story. Like… “Tim used to fat and ugly; he struggled with his looks and contemplated suicide for years… until he took UltraWeightLossMagic27XXX. It transformed his body in days.”
You know what I mean, stories sell AND more importantly… they keep readers engaged in your content. If you tell a good story throughout your blog posts, people will keep reading. They’ll want to read the final outcome of whatever happened to Tim. Tell stories, they keep visitors glued to your posts and you can use them to sell just about anything!
3. Publish Lists
Another tip on posting content, use lists! Lists just like this one, “5 Essential Tips For Blogging”. I don’t know why, but lists work very well. In fact, thanks to Google analytics I’ve proven that I get far more click throughs to my lists than any other blog posts. People like lists, why?
Well because they’re damn easy to navigate through. Instead of a long block of text, people can scan through lists. Just make sure you use numbers and point out that you’re using a list in your title. Again, this post is a prime example. Also, use odd numbers. I don’t have a clue why this works better, but you’ll get 15%+ more traffic by using odd numbers. People like odd numbers? Who knows…
4. Cut The Crap
This one’s imperative as if you don’t cut the crap, your bounce rates will sky-rocket! What do I mean? Well I mean don’t rant on for half an hour about your dog or any other useless information before you give readers what they want. If your title reads “5 Steps To Build A Better Blog” don’t write 500 words on blogging in general beforehand.
Give them the steps upfront, feed your readers when they’re hungry or they’ll eat you alive. Meaning they’ll screw you by closing the page. When I start my posts with the actual promised content, I get like 5-20% bounce rates. However when I write just around 3-4 paragraphs before hand… people tend to bounce. (60%+)
5. Make Sure Your Content Is “Scrollable”
Whatever you do, don’t write your posts in long text blocks. Your posts need to be structured well or your visitors will be off to your competitor’s posts. Just make sure your content can be easily browsed. You do this by sectioning your content into multiple sub posts. If you’re using the lists strategy, this doesn’t apply.
If you’re just writing a long post.
Create sub posts where you use header tags to create sort of titles like the one above. Then, below the header write a short paragraph or two. ALWAYS keep paragraphs to 3-6 sentences or less. Just break your posts up into multiple sub posts and you’ll be fine. Also don’t be afraid to use lots of images, people love them. The more images, the better. Just as long as they’re on-topic, they make your posts a tad friendlier.
P.S. Feel free to leave your comments and questions in the box below. And if you haven’t, fill out the form below and join my list for more incredible content.