5 Effective Social Link Building Tactics
After last year’s Panda updates and this years annoying Penguin update; SEO has been more than scary.
In fact, it’s been terrifying! Most SEO’s have either quit or remained stagnant waiting for the “dust to settle”. The dust has settled as much as it ever will, and now is the time to claim back your old rankings if not gain new ones.
Ranking in the search engines today isn’t so much a question of “how can I get the most backlinks”, but a question of “how can I be the most popular”.
Popularity is what’s going to generate you the most traffic and rankings.
Before Google started tightening up the screws, we could literally throw up a 3 page site and build a few thousand low quality links to it. Then just days later we’d be dominating. Unfortunately those days are long gone and it’s no longer as simple to rank well.
Google wants to move away from its traditional way of ranking websites. Contextual backlinks are too easily manipulated. As we’ve seen this year; Google wants to become more social. First they launched their Google Plus One buttons.
Similar to Facebook likes, G+1 buttons count as “likes” for your website, similar to backlinks. While they only account for a tiny percentage of Google’s search algorithm, it’s still one step away from traditional link building.
Next came their own social network… And of course Google had been using Facebook likes, bookmarks and Tweets as ranking indicators way before all of this. There are so many signs, all pointing towards a more social future and Google relying less on contextual backlinks. So here are 5 effective social link building tactics:
1. Social Syndication Network
First, you need a social syndication network. A social syndication network is a network of social sites/accounts that announce your new content. By new content I mean new blog posts, articles or pages on your or blog. In order to use this tactic you need to regularly publish new content.
Even if you’re not an avid blogger, this is still critical.
So, the first thing you need to do is setup accounts on the following websites:
3) Google Plus 1
Make sure you use your exact domain name as usernames. Once you’ve created the accounts, make sure you setup a Facebook page for your site and a Google Plus One business page. With your Facebook page, you can use a “vanity url” to shorten your page URL. So instead of having “facebook.com/pages/252345/domain” it can be “facebook.com/domain”.
Very straightforward steps. After creating this little network of social accounts, you can use them to share or “announce” anything new you publish on your site. To do so automatically, you can use a service like ping.fm. Ping.fm will allow you to manage all of your social profiles from one place.
You just need to create a Ping.fm account, login and “add new networks” to your account. Right after connecting all of the accounts, your syndication network is complete. From then on you need to login to Ping.fm each time you publish new content and share it via the dashboard. To share new content simply write the content title and URL next to it, once done hit “ping”.
Ping.fm will instantly syndicate your URL onto all of the social profiles you connected. Ultimately this little tactic announces your new content, gives it social buzz and a head start in the search engines.
It’s no secret that Google uses Tweets as a metric to rank websites. The more tweets your pages get, the higher up they’ll rank… in theory. Honestly I’ve never had much success in the form of ranking by getting lots of Tweets. For some reason it’s been pretty feable, however they’ve always sent hordes of traffic directly to my site.
Obviously you’ll want to add “Tweet this” buttons to your site’s pages, but it’s a good idea to buy Tweets. There are plenty of online services that sell Tweets, the easiest place to find them is on Fiverr.com.
Re-Tweets are vastly underrated. From personal experience they’re 100 times more effective than normal Tweets. They generate a rapid influx of visitors as well as long term Google love. Re-Tweeting is when a Twitter user reposts (re-tweets) another users Tweet.
It’s one of the most fundamental social SEO strategies, but really the most effective. The idea is to get hundreds or thousands of users to re-Tweet your Tweet that includes a link to your website. In the process you get hundreds or thousands of social links, as well as Google thinking you’re a freaking rockstar.
It’s difficult to get many natural re-Tweets, so I just outsource them. You can find plenty of Fiverr gigs offering thousands of re-Tweets for $5!
4. Facebook Likes
Probably the most obvious tactic of all, one that SEO’s have been using since the inception of social signals. Google pays a lot of attention to your site’s Facebook activity.
The more people talking about your site on Facebook, the more popular Google assumes your site is. Order Facebook likes if you need to. Otherwise install a Facebook like box on your site or blog.
Include a short call to action telling your readers/visitors to like you on Facebook. It really does work.
5. Google Plus Ones
Google Plus ones are kind of a recent development in social signals. They’ve been proven to carry a lot of weight. Google supposedly invented them as a social signal. Just like every other social signal, the more you have, the more popular your site seems. Again, you can buy Plus Ones from Fiverr or any other online service.
Remember, it’s all a popularity game.
Social signals are the latest development in link building.
If you’re worried about getting slapped by Google or SEO becoming unreliable; put an equal amount of effort into social signals and marketing your site on social networks. In my opinion it’s the future of SEO: social signals.
P.S. Leave me your thoughts, comments and questions below. Also opt-in to the email list on the right for more cool SEO tips, tricks and secrets.