4 Ways To Generate More Leads Sales From Less Blog Traffic
It’s the ultimate question in online marketing.
How do you generate more leads & sales from the same or less traffic?
Ever since the inception of this blog and my first product launch; I’ve been thoroughly testing conversions.
Tweaking every little thing possible in a desperate attempt to better my conversion rates.
Increasing a blog’s conversion rates is very much different to increasing conversion rates of a sales page or squeeze page.
Most bloggers don’t get enough traffic to properly test conversions, so I decided to write a little cheat sheet/list of things to do:
1. Create A Resource Page
No matter what niche you’re in; you can always create a resource page. A resource page should essentially be a huge list of resources that your readers might find useful.
Mainly you want to fill your resource page with affiliate links. That doesn’t mean you should promote every single crappy product you can get your hands on. It means you should create an ultimate list of resources for people in your niche that includes links to free sites, services and products as well as paid products, services and sites.
You can make a lot of money from resource pages, plain and simple. Pat from the Smart Passive Income blog routines makes 5 figures per month from his resource page. Create a resource page, promote it and feature it on your blog.
Reference it in blog posts as any times as you can. Readers happily buy products that are “nicely” recommended in blog posts or resource pages; they tend not to buy stuff that’s directly pitched to them.
When readers hear a pitch, they think there are “attached strings”. A recommendation is a simple “no strings attached” casual offering. To readers it’s like you don’t give a damn if they buy your recommendations or not, because they’re just there to help – not to make a profit. (Not really lol)
2. Differentiate Your Blog From The Rest By Using A Unique Format Of Content
Just by using a different content format; you can massively differentiate yourself from the crowd. By different content format I’m not exactly just talking about the main formats of content: video, text, audio, images.
I’m talking about using the formats in a unique way. For example, your blog could be known for using a video at the top of every blog post and then a numbered list of points below it like in this blog post. The point it, format your content in a unique way and make your blog known for that specific format i.e. always use it.
3. Create Resource Pages For Your Content
If your blog has a lot of content, I’m talking in the range of hundreds of blog posts. You can create resource pages to categorize the content. These pages are seriously powerful.
All you have to do is choose a topic that you’ve written about in depth (at least 4-5 blog posts), write a compelling title, a short introduction about the topic explaining it and below link to the 4-5+ blog posts.
You can always write short introductions to the blog posts before linking to them, to help visitors decide what they want to learn about. Resource pages should educate people on an entire sub topic of your niche.
In the online marketing niche, you might create a resource page for SEO. The 4-5+ posts could be about on-page SEO, link building, the difference between no-follow and follow links, social media and content marketing.
The idea of a resource page is to educate someone on an entire subject to the best of your abilities. So readers can click onto a resource page, read an introduction to get a feel about the topic, then if they want to learn about it; they have 4-5+ posts to read.
You should place an opt-in form at the bottom or top of your resource pages so you can build super targeted email lists. It’s also a good idea to pitch a product of some kind on them too. Resource pages give immense value.
Visitors who land on random blog posts of yours don’t realise how good your stuff is. So most of the time they just leave the page without knowing about your 100+ other blog posts that give away amazing value. So by grouping them together in a nicely formatted resource page; people think they’re getting huge value for free.
Access to information they would have otherwise paid for. Blog posts don’t educate people on entire subjects, resource pages do.
Split-testing is the ultimate way to increase conversions. If you want more people to join your email list, try out new capture pages and compare them. It’s that simple. As long as you have a consistent stream of traffic, you can split-test just about anything.
The best things to split-test are:
- Opt-in Forms
- Sidebar Layout
- Ad Positions
Split-testing is easy. Track your conversion rates (leads & sales) with your current blog setup, change one small thing, track the results and compare them to the previous setup. Keep repeating this with individual items until you find the sweet spot for every one.
That’s really all it takes to start generating more leads and sales from the same less blog traffic.
P.S. Leave me your thoughts, comments and questions below. Also opt-in to the email list on the right for more blogging tips, tricks and secrets