4 Obscure Link Building Tips For Search Engine Success
We all know how annoying link building can be. Whether you’re running a blog or a general website, you absolutely must build links. Wouldn’t it be easier if content really was king? I used to think that back when I started this blog. I thought if I just posted solid content I’d get high rankings and lots of traffic. Unfortunately, my plan was flawed and I ended up spending twice as much time link building than I did writing content. So I thought I’d put together a short list of link building tips that should help you gain more backlinks & ultimately traffic.
1. Build Links In Your Every Day Activity
You know… from the stuff you’re already doing online you could build a ton of extra links. I don’t know about you but, I religiously read around 10 blogs. 10 Internet Marketing related blogs that I thoroughly enjoy and learn a lot from. I’m pretty sure this isn’t the first blog you’ve come across. Anyway, there are two main links you can build from your every day activity. Comment and forum links.
When you’re reading blog posts, scroll down and take the time to write a comment. For like 60 seconds of input you can have a decent backlink. Plus, comment links consistently send me between 50 and 100 visitors a day. I know it’s not much, but for the 30-60 seconds it takes to leave a comment, it’s totally worth it. For traffic and backlinks.
Then there’s forums, I’m sure you know all about them. I personally don’t spend a lot of time on forums as they are a huge distraction and they’re full of crap most of the time. With that being said, forums are cool and people love spending time on them. So if you tend to visit forums a lot, add your anchor text in your forum signature. Doing that will allow you to effortlessly gain a few links whenever you’re spending time on forums. I’m sure there’s more links you can build in your every day Internet life, but those are the 2 fastest and easiest links to build.
2. Link Variety
You know how important it is to have a wide variety of backlinks? Different kinds coming from different sources… HIGHLY important. I know this one’s totally common sense but, hardly anyone takes advantage of all the available link sources out there. Most of the time, people use content to build links as contextual backlinks rock.
So make use of every piece of content you have. A lot of the guys I know who actually run successful blogs, they only submit their stuff to article directories. While article directory links work very well, they’ve lost a lot of their effectiveness over the past few years. Like 4 years ago you could easily rely on article directory links to gain top rankings. Now… not so much.
So submit your content everywhere. Instead of just submitting to article directories, submit to web2.0 sites, submit to press release sites and submit to blogs. Anyway, here is a list of the different kind of links you SHOULD build:
- Web2.0 Profiles
- Forum Profiles
- Web2.0/Social Network
- Social Bookmarks
- Press Releases
- Article Directory
- Blog Networks
- Blog Comments
Build all of those links and your rankings will explode!
3. Anchor Text Variety
This is something hardly anyone actually knows. If you don’t use a variety of anchor text, you can run into some problems. Bad rankings and worst case scenario… you can get sandboxed. Yeah, I’ve seen it happen twice before and I’m sure it’s happened to thousands of people. If you don’t use a variety of anchor text you can get banished from the search engines… temporarily.
This will only happen in extreme cases when you build like 50,000 links using one anchor text variation. A buddy of mine who runs a health site built 90% of his links using the same anchor text and… he built like 150,000 links in 3 months. A tad black hat and his site got manually reviewed. The problem was the anchor text, so use around 75% anchor text of the keyword you want to rank for. 25% close variations. It’s also a good idea to use anchor text like “click here”, “here”, “link” & “website”.
4. Make deals!
This is another obscure tip that I don’t use enough. Mainly, make deals with other authority sites/blogs in your niche. Blogroll & guest blogging deals. Guest blogging rocks and has a million and 1 benefits. For most, they provide instantaneous traffic. They’re also amazing for list building and gaining blog subscribers. Plus, they provide great backlinks. So make a deal where you post on someone’s blog x times a month and in exchange, they do exactly the same.
Then there’s using a blogroll. Blogroll’s are an easy way of gaining a crap load of backlinks for doing no work whatsoever. They’re basically a way of you and your buddies scratching each other’s backs. You place a widget in your sidebars linking to each other’s sites.
You don’t want to go too crazy with blogroll’s as you’ll end up giving away too much link juice. I’d say link to 5-10 other sites max. Some marketers say reciprocal links suck when I know for a fact that blogroll’s can give an instant boost in rankings, traffic & site authority. Just be careful who you make these deals with.
P.S. If you’d like to learn how I dominate the search engines, drive insane amounts of traffic and generate backlinks on demand, opt into my list via the form below.