18 Ways To Setup Your Blog For Immense Success – Part Two
10. Always Show Your Best Stuff
First impressions are important you know?
You can’t make all your blog posts exceedingly better than the rest. Nor can you constantly pump out pillar worthy content. So it’s ok to have some “not your best stuff” kind of posts on your blog.
However, when a visitor lands on one of them; you should make it your sole mission to show them your best stuff. Meaning send them to your pillar content, send them to other relevant, but superior blog posts.
There are plenty of free WordPress plugins that display “relevant posts” etc, but the ultimate strategy is to link to your “pillar content” via the sidebar.
11. Use Different Content Formats
Variety is an important thing in blogging. Nobody likes reading the same shit over and over again. And even if it’s not the same shit, it’s still the same shit. Understand?
You see… If all of your blog posts are basic text paragraphs, they’re all the same with different context. So instead of being another “text blogger” mix it up. Publish videos, text, graphic posts, audio and interactive blog posts.
You can publish interviews, reviews, talk shows, you name it. It’s vital to have a USP (unique selling point). Something that your blog and only your blog is known for. That’s why you can’t be too random. Choose your content mix, create a structure, posting frequency and stick to it.
12. Write For People, Not The Search Engines
This is a mistake I made when I started blogging. I wrote for the search engines, not for people. By writing for the search engines, I mean writing highly optimized blog posts i.e. keyword stuffing.
Putting keywords in the title, description and plastering dozens of them throughout my content making it look unnatural. You can optimize your content all day long; just as long it looks natural.
So instead of writing highly optimized crap that “might” potentially rank higher in the search engines, write for your audience. Write interesting, fun, exciting and pillar worthy content that people love to share – SEO comes second. Content is king if you really want to set your blog up for success.
13. Ask Your Readers
Getting feedback is a critical part of blogging and everything else in life. What you think is “good” doesn’t matter. If you think your blog looks better one way, and your readers think otherwise; go with your readers opinions.
Don’t always trust your instincts. At the end of the day only your audience’s opinion matters. Put their happiness ahead of yours. Run Polls asking them what they do or don’t like about your blog. Or what they’d most like to see next.
14. Make Time For Your Blog
If you’re going to setup a bad ass blog, you better make time for it! Time is the biggest blog killer. People setup blogs without committing to them.
So if you’re going to setup a blog for success; put aside 2 hours per week at the very least.
You know what I do when I stroll into a restaurant and see 50 different items on the menu? I walk out!
So stop putting shit in your sidebar! I mean it…
Stuffing your sidebar full of ads, social icons, images, links and other clutter ruin’s conversions. The more clutter you have, the less likely a visitor will take an action at all.
For example, if you had one clear affiliate banner promoting a single digital product – visitors would know where to click. It’s obvious. However if visitors had the option of 6 different banners, they wouldn’t know which to choose and the chances are they’d exit without clicking on any of them. Minimalize as much as possible.
16. Build A Community
Already touched on this a lot, the community is everything. A blog community is essentially a group of loyal subscribers who like, read and share everything you publish.
You can build a community by asking visitors to opt-in to your list, subscribe to your RSS feed or follow you on a social network. All you have to do is capture visitors and put them somewhere they’ll hear about your new stuff. It’s that simple.
17. USP (Unique Selling Point)
If you want to setup your blog for immense success, it needs a unique selling point. It needs to be unique in some special way. Find your blog’s USP and promote it.
18. Be Consistent
Lastly, be consistent and never give up. Even if you’re not seeing a profit or strong reaction in the first 6 months; just know that you’re building a powerful asset and launch platform.
I actually started 3 blogs that I gave up on before this one. I started them all, began posting daily, then every other day, then weekly, then monthly and now they’re non existent. If I would have kept posting at my 1/day interval – I would probably have had 3 of the biggest blogs in their niches by now. All of course making me a small fortune.
So be consistent, remember your goal and keep these 18 principles in mind.
P.S. Leave me your thoughts, comments and questions below. Also opt-in to the email list on the right for more cool blogging tips, tricks and secrets.