5 Ways To Generate Website Traffic
Building a successful website takes time, effort and strategic thinking. It’s not easy, but it’s not extremely difficult. Like most people…
I would use a site’s traffic as a direct indicator of how successful it is. The more traffic you have, the more successful your site will be, right?
Well that’s generally how it works. The more eyeballs on your site, the more leads, sales and loyal customers you’ll generate.
Anyway, this isn’t websites 101 – I’m guessing you already know exactly how important traffic is. So here are several ways to generate traffic and get more people talking about your site:
1. Participate In Communities Where Your Target Audience Exists
If someone seriously asked me how they could build a highly successful website or blog, I’d say “build a community”. As honestly, there’s no better way to rapidly grow an online entity like a site other than building a community.
Now you can’t build a community from scratch. That would take forever, instead you can just steal established communities. How? By participating in communities where your target audience already exists! Duhh….
How do you find the communities? Simples; use Google Adplanner to find sites your target audience already visit. It works best if you find a popular site in your niche and put it into Google Adplanner. Adplanner will then display a long list of sites also visited:
Using Adplanner you can find out where your target audience are hanging out. You can then head over to the sites and start participating. How? Blog commenting, forum posting, guest blogging, Q&A answering, however you can!
2. Use Analytics
Google Analytics is a wonderful tool and it still shocks me that its free. You can use Analytics for a lot of stuff; mainly optimizing your site to get more traffic and improving user experience. A few things you want to pay attention to: avg. time on site, avg. page views/visit and bounce rate.
I would aim for a 50-60% bounce rate, any less and your just kidding yourself. I’d also aim for 2.5 page views/visit and a solid 3.5 minutes time on site. You can use all the info inside analytics to improve these metrics.
You should also be paying attention to your traffic sources. Inside Analytics you can see which sites and keywords are sending you the most traffic. Using that data you can focus on the sites and keywords sending you the most traffic to maximize promotional efforts.
3. Social Media
Personally, I’m not a huge fan of Social Media but it’s essential for growing a successful website. When most webmasters jump on the social bandwagon; they end up joining and being active on 30 different social networks. Big mistake, first you shouldn’t be spending more than 10-20 minutes/week on social media. Most of it can be automated.
Second, you should only focus on 1-3 social networks. Me personally, I focus the majority of my time on Facebook. I like Facebook, it’s fun, cool and best of all; will soon have 1 billion members. The only other two social networks worth bothering with are Google Plus and Twitter.
There is an exception with LinkedIn; LinkedIn can be fantastic for both traffic and lead generation, but it depends what kind of site you’re trying to build. Out of the 3 social networks you choose to focus on; pick 1 main network.
You need to focus on 1 social network. Most webmasters and bloggers tell their readers to friend/follow them on like six different social networks. In reality it’s stupid. You’d just be scattering your following between 6+ different networks making it look like you have no following.
Your main social network should be most prominent on your site. You need to promote it in your sidebar or wherever else will get lots of exposure. The idea is to get your website visitors to friend/follow you on your main social network.
Now because of the recent Google Plus My World update; I 100% recommend having Google Plus as your primary social network. Once you have your 3 social networks setup and positioned on your site/blog, start sharing your site’s content on them.
4. Build Links
Link building is by far the easiest way of generating website traffic. SEO is usually portrayed as this impossible thing that only professionals can do. The truth is you can learn enough SEO from reading 1 article to boost your site’s traffic and rankings.
Backlinks (links pointing to your site) boost your search engine rankings. The more links you build, the higher up in the search engines you’ll rank and the more traffic you’ll get. After all the recent algorithm updates and the shake down on spammy link building tactics; I advise people to lay off on aggressive link building.
More than anything else, I recommend manual guest blogging and the use of blog networks.
5. Get An Amazing Design
There’s a lot to be said about website design. Some people say it’s not that important, others say it should be your first priority. I think as long as your design is attractive, clear, simple and user friendly; the rest doesn’t matter.
With that being said, if you want to generate a crap load of traffic and build a community of repeat visitors; you need a kick ass design. Honestly, you should spend thousands on your design if you can. At the very least, have a site logo designed and use a premium WordPress theme/template.
The better your design, the more time visitors will spend on your site and the more likely they are to return or recommend it to a friend.
P.S. Leave me your thoughts, comments and questions below. Also opt-in to the email list on the right for more cool website traffic generation tips, tricks and secrets.