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10 Facebook Advertising Mistakes That Are Stealing Your Profits

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Facebook advertising is by far the best paid advertising strategy in 2013.

Facebook advertising allows for an incredibly in-depth targeting of both demographics and psychographics.

The reality is the sooner you start using them the better.  Now the problem is most people are afraid of paid advertising, esepcially PPC. The reason they’re afraid is because they’ve had bad past experiences with it.

Most times, it’s just because of a few mistakes that can easily be avoided. Here are 13 Facebook Advertising mistakes that are stealing you profits:

1. Starting With False Assumptions

One of the biggest mistakes people make when going into FB is they have false assumptions. They believe they’re going to get 10 cent clicks or they’re going to instantly generate a profitable ROI or give up altogether. Or that PPC is too expensive and it’ll never work.

What’s important is to get started with the right mindset. Facebook advertising is extremely effective done right. Eventually you’ll create a wildly profitable ad campaign, but you may have to burn through a few hundred or thousand to get there.

2. Using Bad Landing Pages

Most people who get started with Facebook advertising use the wrong landing pages. Blog posts, about pages, your Facebook timeline; these are all awful landing pages for FB ads and will results in low conversions.

Your landing page should do one thing: get people on your email list. There should only be one option on your landing page, one very clear action to take. Create simple opt-in pages to use for your landing pages that capture your audience’s info.

3. Focusing On Getting Fans

When you start a new Facebook page, Facebook ask you if you want to promote your page. This leads people to believe that promoting your fan page and using ads to get fans is a good idea.

Generally fans don’t convert into buyers. A Facebook fan is nowhere near as valuable as a subscriber. Instead of focusing on getting fan page likes, focus on building a list of subscribers. You can iframe your capture page within your Facebook fan page tab, this way the main focus is on getting people to opt-in; but they also have the option to become a fan.

4. Not Changing Your Headline

When promoting a fan page, Facebook will automatically enter your ad headlines for you. They’ll display your fan page name as your headline, generally your fan page won’t get high click through rates.

Always create custom ad headlines that attract eyes and clicks.

5. Using Your Logo As Ad Image

Your ad image is the what gets the most attention. The first thing people will see when considering to click on your ad is the image. Your ad image needs to grab attention and attract interest.

Don’t use boring logos or uninteresting images in your ads. The images don’t even have to be relevant, just make them attractive as possible. Split test different boarders around them (a red boarder gets attention).

=>> Click Here To Go To Part Two And Read The 5 Other Mistakes

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1 comments
TyronneRatcliff
TyronneRatcliff

Nice to have you back Dave. You're right about having false assumptions. A lot of people think that advertising on facebook is like turning on this traffic faucet. It isn't! The secret to paid advertising is understanding that when you first get started out your paying for data. If you're willing to throw away a couple thousand to figure out what works and what doesn't you can definitely make Facebook advertising work for you. Learn from the data and then simply optimize your campaigns for optimal performance. Have a good one!

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